本文選題：電信業(yè)　切入點：通信消費　出處：《南京郵電大學》2012年碩士論文

【摘要】：隨著我國經(jīng)濟的快速發(fā)展,通信業(yè)尤其是電信業(yè)的發(fā)展也十分迅猛。近年來,我國電信業(yè)務收入及電信業(yè)務總量逐年遞增。隨著我國電信業(yè)經(jīng)濟的穩(wěn)步發(fā)展,對于電信業(yè)的相關理論研究也相對全面和深入。電信業(yè)的收入從消費者的角度表現(xiàn)就是通信消費的支出,電信市場的發(fā)展和電信市場結構的演變與居民通信消費支出及消費結構的變化相輔相成,因此,研究居民通信消費變化情況對了解和預測電信市場的發(fā)展尤為重要。 本文以我國城鎮(zhèn)居民的通信消費為研究對象,定量與定性分析相結合。通過可變參數(shù)模型分析了我國城鎮(zhèn)居民自2000年至2009年的邊際通信消費傾向的變化情況,結果顯示近十年來,我國城鎮(zhèn)居民邊際通信消費傾向在不斷下降,這表明居民的通信消費意愿在不斷減弱。我國城鎮(zhèn)居民通信消費的收入彈性到目前為止仍是富有彈性的,即通信消費仍是居民消費中的高端消費品。但同時收入彈性已經(jīng)出現(xiàn)了逐年下降的趨勢,這反映出通信在人們基本生活中的地位越來顯著。通過對近年來通信消費在居民總消費性支出中的占比變化和居民人均通信消費支出變化的情況分析,發(fā)現(xiàn)城鎮(zhèn)居民的通信消費在消費性支出中的占比在下降,并且隨收入的增加還將有繼續(xù)下降的趨勢。然而,城鎮(zhèn)居民的人均通信消費水平在逐年上升,并且仍將有繼續(xù)增長的趨勢,但增速有所放緩。通過對通信消費變化影響因素的實證分析發(fā)現(xiàn),現(xiàn)階段,除價格和收入是影響消費的主要因素外,通信服務水平已經(jīng)成為影響消費的決定性因素。刺激消費是推動服務型產(chǎn)業(yè)發(fā)展的根本對策,對于電信業(yè)來說,提高電信業(yè)通信能力和服務水平,建立合理的資費標準,是提高電信業(yè)務收入的根本途徑。文章還對伴隨電信產(chǎn)業(yè)改革過程中,居民通信消費結構的變化過程及現(xiàn)狀進行了分析,目前,居民通信消費中,移動電話對固化替代日益顯著,且互聯(lián)網(wǎng)用戶增長比較明顯,居民對手機的依賴性越來越大。在上述分析的基礎上,本文結合3G時代的發(fā)展特征,對造成通信消費變化的原因進行歸納并從政府和企業(yè)兩方面對如何促進城鎮(zhèn)居民通信消費提出了對策建議。本文認為加強政府的監(jiān)管和引導作用,提高通信業(yè)綜合服務水平和技術水平是目前促進消費的主要對策。
[Abstract]:With the rapid development of China's economy, the telecommunications industry, especially the telecommunications industry, is also developing rapidly.In recent years, our country telecommunication service income and telecommunication service gross increase year by year.With the steady development of telecom economy in China, the related theoretical research on telecom industry is relatively comprehensive and thorough.The income of telecommunication industry is the expenditure of communication consumption from the consumer's point of view. The development of telecommunication market and the evolution of telecommunication market structure complement each other with the change of consumer expenditure and consumption structure of residents, therefore, the development of telecommunication market and the evolution of telecommunication market structure are complementary to each other.It is very important to study the change of communication consumption in order to understand and predict the development of telecommunication market.In this paper, the communication consumption of urban residents in China is taken as the research object, quantitative and qualitative analysis is combined.The change of marginal communication consumption tendency of urban residents from 2000 to 2009 is analyzed by variable parameter model. The results show that the marginal communication consumption tendency of urban residents in China has been declining in the past ten years.This shows that residents' willingness to spend money on communications is weakening.Up to now, the income elasticity of communication consumption of urban residents in China is still flexible, that is, communication consumption is still the high-end consumer goods among residents' consumption.But at the same time, income elasticity has been declining year by year, which reflects the increasing status of communication in people's basic life.Based on the analysis of the change of the proportion of communication consumption in the total consumption expenditure and the change of per capita communication consumption expenditure in recent years, it is found that the proportion of communication consumption in the consumption expenditure of urban residents is decreasing.And with the increase in income will continue to decline.However, the per capita communication consumption of urban residents is rising year by year, and will continue to increase, but the growth rate has slowed.Through the empirical analysis of the influencing factors of communication consumption, it is found that, in addition to price and income are the main factors affecting consumption, the level of communication services has become the decisive factor.Stimulating consumption is the fundamental countermeasure to promote the development of service-oriented industry. To the telecommunication industry, it is the fundamental way to improve the telecommunication business income to improve the telecommunication ability and service level, to establish the reasonable tariff standard.The paper also analyzes the changing process and present situation of the consumption structure of the resident communication with the reform of the telecommunication industry. At present, the mobile phone is becoming more and more prominent in the consumption of communication, and the growth of the Internet users is obvious.Residents are increasingly dependent on mobile phones.On the basis of the above analysis, combined with the development characteristics of the 3G era, this paper sums up the reasons for the change of communication consumption and puts forward some countermeasures and suggestions on how to promote the communication consumption of urban residents from the two aspects of government and enterprise.This paper holds that strengthening the supervision and guidance of the government and improving the comprehensive service level and technical level of the communication industry are the main countermeasures to promote consumption at present.
【學位授予單位】：南京郵電大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：F626;F274;F224

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本文編號：1701828