本文選題：核心競爭力　切入點：通信企業(yè)　出處：《吉林大學》2012年碩士論文　論文類型：學位論文

【摘要】：近年來，核心競爭力已經(jīng)成為業(yè)界研究的焦點，大家已經(jīng)逐漸認識到核心競爭力是企業(yè)獲得持久競爭優(yōu)勢的源泉。企業(yè)只有不斷培育和提升核心竟爭力，才能在激烈的競爭中處于優(yōu)勢并立于不敗之地。自我國改革開放以來，通信企業(yè)改革不斷深化，改革的力度明顯加大，同質(zhì)和異質(zhì)的競爭將我國通信業(yè)從平靜的壟斷經(jīng)營帶向激烈的寡頭壟斷市場競爭。因此建立科學的評價指標體系，正確分析企業(yè)的競爭力，才能使企業(yè)在競爭中清楚地了解自己的地位，對于增強企業(yè)綜合實力，提高企業(yè)在市場上的應變能力，促進企業(yè)發(fā)展和壯大，都具有非常重要的意義。 本研究的理論意義在于系統(tǒng)梳理了國內(nèi)外學者關于企業(yè)核心競爭力研究的成果，對企業(yè)核心競爭力的評價模型進行了要素優(yōu)化，提出了聯(lián)通公司的核心競爭力評價指標體系，對于豐富和完善企業(yè)核心競爭力理論與評價體系有著重要的意義。實踐意義在于系統(tǒng)分析通信企業(yè)核心競爭力的構成，特別注重與同行業(yè)其他企業(yè)之間的對比分析，有利于企業(yè)制定差異化的競爭戰(zhàn)略。其次，對企業(yè)核心競爭力的評價要素和評價模型進行了定量化的分析與評價，對完善企業(yè)管理體系，有針對性的提出改進策略提供了可靠的依據(jù)。 本文選取了一個通信企業(yè)作為案例，運用SWOT方法深入分析其四大方面，分為優(yōu)勢、弱勢、機遇、挑戰(zhàn)四個方面。以此來分析企業(yè)競爭環(huán)境，通過提升企業(yè)核心競爭資源來制定競爭策略。然后，文章通過深入分析通信企業(yè)的影響要素，文章建立了通信企業(yè)核心竟爭力的評價指標體系，包括4個一級指標和15個二級指標。在深入分析通信企業(yè)核心竟爭力評價指標體系的基礎上，采用層次分析法(AHP)確定指標體系的權重，建立了通信企業(yè)核心競爭力的多層次模糊一致矩陣綜合評價模型，然后運用該模型對白城聯(lián)通的核心竟爭力進行實證評估分析，然后對評估結果進行分析與鑒定。 最后文章根據(jù)評價指標體系的權重與實證評價的結果，深入分析、細致討論、并根據(jù)通信企業(yè)的實際情況提出了提高通信企業(yè)核心競爭力的五大策略。分別為：①注重通信企業(yè)營銷能力的培養(yǎng)。主要指建立與市場需求相適應的營銷體制，就要正確面對市場競爭的形勢，處理好與用戶接觸這一最后環(huán)節(jié)，根據(jù)用戶需求推進業(yè)務。②基于用戶的個性需求進行市場拓展。指根據(jù)用戶需求的多元化，為不同用戶群體的提供恰當?shù)�、適宜的服務重點，從而更好的滿足用戶需求。③促進細節(jié)服務與服務質(zhì)量的提升。指留心小事、關注細節(jié)，不斷為用戶提供更適宜的服務，不斷獲取用戶反饋，從而更好的提升服務質(zhì)量，給予用戶更好的體驗。④注重企業(yè)創(chuàng)新能力的培育，全力支持創(chuàng)新科技研發(fā)。指從管理創(chuàng)新與技術創(chuàng)新兩方面共同提升通信企業(yè)的創(chuàng)新能力，提供滿足市場與用戶需求的新產(chǎn)品和新服務，，在市場競爭中處于有利地位。⑤注重企業(yè)人才戰(zhàn)略的發(fā)展，構建良好的組織氛圍。指出通信企業(yè)要在人才競爭中保持優(yōu)勢，不僅要重視員工的學習與發(fā)展能力，而且要有留住與吸引優(yōu)秀人才加入到通信企業(yè)隊伍中的決心，同時注重培養(yǎng)員工責任感及團隊歸屬感，營造良好的風氣團結一致共同提高。在文章最后對全文進行梳理和總結，對未來和后續(xù)研究進行展望。
[Abstract]:In recent years, the core competitiveness has become the focus of research in the industry, we have gradually realized that core competence is the source of enterprises to gain competitive advantage. Enterprises only continue to nurture and enhance the core competitiveness, to be in the advantage in the fierce competition in an invincible position. Since the reform and opening in China, communication is the deepening of the enterprise reform, reform significantly increased the intensity, the homogeneity and heterogeneity of the competition of China's telecommunications industry from monopoly calm to the intense oligopolisticmarket competition. Therefore to establish a scientific evaluation index system, analyzing the competitiveness of enterprises, enterprises can make a clear understanding of their position in the competition, to enhance the comprehensive strength of enterprises, improve the strain the ability of enterprises in the market, and promote enterprise development and growth, has a very important significance.
The theoretical significance of this study is a systematic summary of the domestic and foreign scholars on the research results of the core competitiveness of enterprises, evaluation of the enterprise's core competitiveness model of the elements of optimization, put forward the evaluation index system of core competence of China Unicom, to enrich and improve the enterprise core competitiveness theory and evaluation system has important significance. Practical significance lies in the system analysis of the core competitiveness of communication enterprises, with particular emphasis on the comparative analysis between the same industry and other enterprises, help enterprises to develop differentiated competitive strategy. Secondly, the evaluation factors and evaluation model of enterprise's core competitiveness is analyzed and quantitative evaluation, to improve enterprise management system, has provided a reliable basis according to the improving strategies.
This paper selects a communication enterprise as a case, using SWOT method to analyze the four aspects, divided into advantage, weakness, opportunity and challenge in four aspects. In order to analyze the competitive environment, making the competitive strategy to enhance their core competitiveness resources. Then, through in-depth analysis of the impact factors of the communications enterprises, the establishment of the core competitiveness evaluation index system of the telecommunication enterprise, including 4 first level indexes and 15 level two indexes. Based on the in-depth analysis of the core competitiveness of communication enterprises evaluation index system, using analytic hierarchy process (AHP) to determine the weights of the index system, establishes a multi-level communication enterprises core competitiveness fuzzy comprehensive evaluation matrix the model, then use the model of the core competitiveness of Baicheng Unicom made an empirical evaluation and analysis, and the evaluation results were analyzed and identified.
Finally, according to the weight of the evaluation index system of evaluation and empirical results, in-depth analysis, detailed discussion, and puts forward five strategies to improve the core competitiveness of communication enterprises according to the actual situation of communication enterprises. Were cultured on marketing communication ability of enterprises. It mainly refers to establish and adapt to market demand of the marketing system. We should face the market competition situation, handle the contact with the user last link, promote the business according to the needs of the user. The user's personality based on the needs of market expansion. According to user needs diversification, as appropriate to provide different user groups, suitable service focus, in order to better meet the needs of the users. 3 the details of the service and promote the improvement of the service quality. To watch things, pay attention to details, and continue to provide more appropriate services for users, get the user feedback, and from better To enhance the quality of service, giving users a better experience. Stressing the cultivation of enterprise innovation ability, and fully support the innovation and technological development. From two aspects of the management innovation and technological innovation to enhance the innovation ability of the enterprise to provide communications, new products and new services to meet market and customer needs, in a favorable position in the market competition. Attach importance to the development of enterprise talent strategy, build a good atmosphere for the organization. It is pointed out that the communication enterprises to maintain the competitive advantage in the competition, not only pay attention to the learning and development ability of employees, but also to retain and attract talented people to join the ranks of the communication enterprises to resolve, and pay attention to cultivate employees' sense of responsibility and sense of belonging to the team, to create a good unite together to improve atmosphere. At the end of the review and summary of the future and the future research was prospected.

【學位授予單位】：吉林大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：F626;F224

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