發(fā)布時間：2018-02-27 15:24

  本文關(guān)鍵詞： 移動經(jīng)濟(jì) 移動商務(wù) 移動應(yīng)用　出處：《安徽農(nóng)業(yè)大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著互聯(lián)網(wǎng)的普及和快速發(fā)展,網(wǎng)絡(luò)日益成為人們工作生活的一部分。在社會主義市場經(jīng)濟(jì)飛速發(fā)展的今天,移動網(wǎng)絡(luò)也慢慢地進(jìn)駐了人們的日常生活,移動商務(wù)等新經(jīng)濟(jì)形式的快速發(fā)展推進(jìn)了移動經(jīng)濟(jì)的日益蓬勃崛起。在我國社會主義市場經(jīng)濟(jì)體制下,移動經(jīng)濟(jì)作為新興的產(chǎn)業(yè)經(jīng)濟(jì)之一,在發(fā)展過程中方興未艾,既存在機(jī)遇,也面臨著一些可預(yù)見的和未知的挑戰(zhàn)。對于單個經(jīng)濟(jì)體的研究,般從國家的統(tǒng)計(jì)綜述中,我們可以從宏觀上得到一些總結(jié)性的數(shù)據(jù)；但也有一些咨詢機(jī)構(gòu)諸如艾瑞咨詢等通過樣本的調(diào)研細(xì)分概要得出的報(bào)告分析結(jié)果。我們在借鑒前兩種分析模式的基礎(chǔ)上,對我國移動經(jīng)濟(jì)體的發(fā)展管理進(jìn)行研究。 移動經(jīng)濟(jì)的發(fā)展支撐其中包括諸如移動商務(wù),移動購物,移動增值服務(wù)。移動智能手機(jī)和移動網(wǎng)絡(luò)電腦近些年來的銷售總量不斷攀升,加上移動互聯(lián)網(wǎng)運(yùn)營平臺的不斷提升,使得移動網(wǎng)民隨時隨地享受著移動的便利并進(jìn)行著移動交付和消費(fèi)交易行為。中國的人口基數(shù)龐大,移動營銷空間廣闊。如果一個企業(yè)還停駐在信息時代之外,那么總有一天它注定會被時代和社會所拋棄。互聯(lián)網(wǎng)最初通過數(shù)據(jù)化和數(shù)字化運(yùn)行操作大大精簡了企業(yè)的運(yùn)轉(zhuǎn)流程并提高了企業(yè)的管理效率。移動商務(wù)發(fā)生于一個完備的企業(yè)中早已不再是司空見慣的事情,它正在滲透著日常的企業(yè)經(jīng)營中。移動電子商務(wù)作為源源不斷創(chuàng)收利潤的媒介載體,在近些年的發(fā)展中,已形成了規(guī)模效益(比如,淘寶的移動電子商務(wù)體系,移動團(tuán)購等等)并進(jìn)入了團(tuán)體對峙階段(各大移動電商之間的競爭)。移動運(yùn)營者的不斷營銷進(jìn)而開拓滿足消費(fèi)者需求,帶動了越來越多的消費(fèi)者群體進(jìn)行移動購物,移動營銷市場日漸蓬勃。除此之外,移動增值服務(wù)也在移動經(jīng)濟(jì)的發(fā)展中占據(jù)著重要的作用,移動增值一般包含了移動閱讀、移動視頻等。在移動應(yīng)用中,作為最基本的增值服務(wù)而出現(xiàn)的一般由短信、彩信、彩鈴等產(chǎn)品及服務(wù)。移動互聯(lián)網(wǎng)整個經(jīng)濟(jì)規(guī)模的產(chǎn)生是移動應(yīng)用功能運(yùn)轉(zhuǎn)的結(jié)果,移動經(jīng)濟(jì)的每一步發(fā)展都離不開移動應(yīng)用。從最初人們對于移動應(yīng)用的不斷渴求到對于龐大的移動應(yīng)用的選擇再到現(xiàn)在對于某些移動應(yīng)用的信任危機(jī),移動應(yīng)用經(jīng)歷了階段性的變遷。如何看待這些在移動經(jīng)濟(jì)體形成過程中消費(fèi)者和運(yùn)行商的互動過程,以及如何更好地促進(jìn)我國移動經(jīng)濟(jì)生態(tài)鏈的良性發(fā)展,是我們專業(yè)經(jīng)濟(jì)管理需要研究的問題。 綜上所述,本文將通過描述我國移動經(jīng)濟(jì)發(fā)展的現(xiàn)狀,主要著眼于對移動商務(wù)和移動應(yīng)用開發(fā)兩方面的描述。首先對總體狀況進(jìn)行數(shù)據(jù)上的分析和理解,然后根據(jù)數(shù)據(jù)資料的深入分析和文獻(xiàn)調(diào)研,對存在的問題和弊端進(jìn)行描述性的解釋。我們既從運(yùn)營商視角也從消費(fèi)者角度進(jìn)行分析,最后根據(jù)現(xiàn)象問題提出一些具體化的意見和建議措施。
[Abstract]:With the popularization and rapid development of the Internet, the network is increasingly becoming a part of people's working life. With the rapid development of the socialist market economy, mobile networks have gradually entered people's daily life. The rapid development of new economic forms, such as mobile commerce, has promoted the rapid rise of mobile economy. Under the socialist market economy system of our country, mobile economy, as one of the emerging industrial economy, is in the ascendant in the process of development. There are opportunities as well as some predictable and unknown challenges. For the study of individual economies, we can get some summative data from the summary of national statistics. But there are also some consulting organizations, such as Erie Consulting, which report and analyze the results obtained from the summary of sample research. We study the development and management of China's mobile economy on the basis of the former two analysis models. Support for the mobile economy includes mobile commerce, mobile shopping, mobile value-added services, mobile smartphones and mobile network computers, which have been growing in total sales in recent years, as well as the growing mobile Internet operating platform. It makes mobile Internet users enjoy the convenience of mobile and conduct mobile delivery and consumer transactions at any time and anywhere. China has a huge population base and vast mobile marketing space. If an enterprise is still stationed outside the information age, Then one day it is destined to be abandoned by the times and society. The internet has greatly streamlined the operation process and improved the management efficiency of the enterprise through the operation of digitization and digitization. Mobile commerce takes place at the same time. Is no longer a common thing in a full-fledged enterprise. It is permeating the daily business operation. Mobile e-commerce, as a medium for continuous income generation and profit, has developed into a scale economy in recent years (for example, Taobao's mobile e-commerce system. Mobile group buying, etc.) and entered the stage of group confrontation (the competition among the major mobile ecommerce merchants. The continuous marketing of mobile operators to meet the needs of consumers, driving more and more consumer groups to mobile shopping, In addition, mobile value-added services also play an important role in the development of the mobile economy. Mobile value-added generally includes mobile reading, mobile video and so on. As the most basic value-added services, they are generally produced by SMS, MMS, MMS, CRBT and other products and services. The entire economic scale of the mobile Internet is the result of the function operation of mobile applications. Every step of the development of the mobile economy is inseparable from the mobile application. From the people's constant desire for the mobile application to the choice of the huge mobile application, to the trust crisis of some mobile application now, Mobile applications have undergone a period of change. How to look at these interactive processes between consumers and operators in the formation of mobile economies, and how to better promote the healthy development of the ecological chain of mobile economy in China. Is our professional economic management needs to study the problem. To sum up, this paper will describe the current situation of mobile economy in China, mainly focusing on the mobile commerce and mobile application development. Then, according to the in-depth analysis of the data and literature research, the problems and drawbacks are explained in a descriptive way. We analyze them from the perspective of both the operator and the consumer. Finally, some concrete suggestions and suggestions are put forward according to the phenomenon.
【學(xué)位授予單位】：安徽農(nóng)業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F49

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本文編號：1543228