本文關(guān)鍵詞： 感性經(jīng)驗 移動端 用戶行為 國家旅游局 中國聯(lián)通 漫游費 游客行為 樣本特征 業(yè)務(wù)優(yōu)勢 中國移動 　出處：《旅游學(xué)刊》2017年09期 　論文類型：期刊論文

【摘要】：正隨著大眾旅游時代的到來,大數(shù)據(jù)在旅游行業(yè)發(fā)揮了越來越重要的作用,旅游發(fā)展不再僅僅依靠感性經(jīng)驗,而需要依托大數(shù)據(jù)進行決策。在移動互聯(lián)網(wǎng)時代,誰能觸達移動端,誰掌握了用戶行為,誰就有能力引領(lǐng)產(chǎn)業(yè)。電信運營商是互聯(lián)網(wǎng)的提供者和移動端的入口,可以輕松獲取海量數(shù)據(jù),和互聯(lián)網(wǎng)企業(yè)相比,運營商的數(shù)據(jù)具有全面性、多維性、中立性、完整性的特點。
[Abstract]:With the arrival of the age of mass tourism, big data has played an increasingly important role in the tourism industry. Tourism development no longer depends solely on perceptual experience, but rather depends on big data for decision-making. In the era of mobile Internet, Who can touch the mobile end, who master the user behavior, who has the ability to lead the industry. Telecom operators are the Internet provider and mobile side of the entry, easy access to massive data, compared with Internet enterprises, Operator's data has the characteristics of comprehensiveness, multi-dimension, neutrality and integrality.
【作者單位】： 中國聯(lián)通集團;
【分類號】：F592;F626
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本文編號：1504150