本文關(guān)鍵詞： 陜西郵政 商旅服務(wù) 品牌策略 平臺(tái)優(yōu)化　出處：《西安科技大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著網(wǎng)絡(luò)技術(shù)、信息技術(shù)和電子商務(wù)的快速發(fā)展，傳統(tǒng)的票務(wù)、旅游、酒店等社會(huì)服務(wù)呈現(xiàn)出融合趨同的態(tài)勢(shì)，跨行業(yè)資源的整合催生出了綜合商旅服務(wù)產(chǎn)業(yè)。近年來，國(guó)內(nèi)商旅服務(wù)行業(yè)加速發(fā)展，攜程、淘寶、藝龍等全國(guó)知名電商企業(yè)積極開發(fā)綜合商旅服務(wù)項(xiàng)目，成為行業(yè)領(lǐng)軍。中國(guó)郵政順應(yīng)時(shí)代潮流，，借鑒攜程等優(yōu)秀企業(yè)的經(jīng)驗(yàn)，充分發(fā)揮覆蓋全國(guó)的網(wǎng)絡(luò)資源優(yōu)勢(shì)，高水平創(chuàng)業(yè)，打造一流的郵政商旅服務(wù)品牌，對(duì)郵政行業(yè)轉(zhuǎn)型發(fā)展具有重要意義。 論文在分析研究背景和國(guó)內(nèi)外行業(yè)研究現(xiàn)狀的基礎(chǔ)上，構(gòu)建了陜西郵政開發(fā)商旅服務(wù)項(xiàng)目的研究思路、研究方法和研究方案，并對(duì)論文涉及的概念給予界定，對(duì)所涉及的行業(yè)專業(yè)術(shù)語進(jìn)行解釋和說明；然后針對(duì)國(guó)內(nèi)商旅服務(wù)發(fā)展情況、郵政商旅開發(fā)情況進(jìn)行分析，結(jié)合陜西的經(jīng)濟(jì)狀況分析陜西商旅服務(wù)行業(yè)的問題和機(jī)遇以及陜西郵政商旅服務(wù)項(xiàng)目存在問題；最后從平臺(tái)建設(shè)、品牌塑造、合作關(guān)系維護(hù)、渠道建設(shè)、管理團(tuán)隊(duì)建設(shè)五個(gè)方面詳細(xì)探討了郵政開發(fā)商旅服務(wù)的項(xiàng)目的策略。 本文在分析陜西郵政開發(fā)商旅服務(wù)項(xiàng)目現(xiàn)狀的基礎(chǔ)上，結(jié)合產(chǎn)業(yè)發(fā)展趨勢(shì)，重點(diǎn)研究郵政商旅服務(wù)的渠道優(yōu)勢(shì)，提出平臺(tái)優(yōu)化方案、合作機(jī)制、產(chǎn)品規(guī)劃和品牌策略，為郵政商旅服務(wù)項(xiàng)目開發(fā)提供借鑒。
[Abstract]:With the rapid development of network technology, information technology and e-commerce, the traditional ticketing, tourism, hotel and other social services show a trend of convergence. The integration of cross-industry resources gave birth to the integrated business travel service industry. In recent years, the domestic business travel service industry has accelerated development, Ctrip, Taobao, Yilong and other well-known e-commerce enterprises actively develop comprehensive business travel service projects. China Post conforms to the trend of the times, draw lessons from the experience of excellent enterprises such as Ctrip, give full play to the advantages of network resources covering the country, high level entrepreneurship, and create a first-class postal business travel service brand. It is of great significance to the transformation and development of postal industry. Based on the analysis of the research background and the current situation of the domestic and foreign industries, this paper constructs the research ideas, research methods and research schemes of Shaanxi Post developing business travel service project, and defines the concepts involved in the paper. Explain and explain the technical terms involved in the industry; Then according to the development of domestic business services, the development of postal business tourism analysis, combined with the economic situation of Shaanxi business travel service industry problems and opportunities as well as Shaanxi postal business travel service project problems; Finally, this paper discusses the strategy of developing business travel service from five aspects: platform construction, brand building, cooperative relationship maintenance, channel construction and management team building. Based on the analysis of the current situation of Shaanxi postal service development, combined with the trend of industrial development, this paper focuses on the channel advantages of postal business travel service, and puts forward the platform optimization scheme and cooperation mechanism. Product planning and brand strategy, for postal business services project development to provide reference.
【學(xué)位授予單位】：西安科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F618

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