本文關(guān)鍵詞：濟(jì)寧郵政市場經(jīng)營策略研究　出處：《山東大學(xué)》2012年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 郵政 市場經(jīng)營 策略研究

【摘要】：郵政企業(yè)是重要的社會公用企業(yè),郵政網(wǎng)絡(luò)是重要的社會基礎(chǔ)設(shè)施。長久以來,中國郵政構(gòu)建了遍布全國的網(wǎng)絡(luò)資源,成為促進(jìn)國民經(jīng)濟(jì)發(fā)展的重要組成部分。然而,隨著現(xiàn)代通信技術(shù)的迅猛發(fā)展,郵政企業(yè)的“生態(tài)環(huán)境”正發(fā)生著巨大的變化。進(jìn)入新世紀(jì)以來,郵政自身也在不斷變革,實現(xiàn)了政企分開,公司化改革,直面市場競爭。郵政企業(yè)如何在充滿挑戰(zhàn)與機(jī)遇的市場中實現(xiàn)轉(zhuǎn)型,內(nèi)強(qiáng)素質(zhì),外樹形象,勇立潮頭,如何更好地利用核心資源獲取新的利潤增長點和提高經(jīng)濟(jì)效益,迫在眉睫。 本文從分析郵政內(nèi)外環(huán)境出發(fā),介紹了郵政三大板塊業(yè)務(wù)的概念、特征、分業(yè)經(jīng)營與融合發(fā)展格局,運用PEST方法和SWOT方法,分析機(jī)遇與挑戰(zhàn)、優(yōu)勢與不足,指明努力的方向,如何實現(xiàn)揚長避短；借鑒郵政同行、競爭對手、合作伙伴的成功案例,提出濟(jì)寧郵政如何建立以市場為導(dǎo)向的營銷體系；從山東濟(jì)寧市的區(qū)域?qū)嶋H出發(fā),分析市場規(guī)律,找出商機(jī)和結(jié)合點。最后提出濟(jì)寧郵政市場經(jīng)營發(fā)展策略,指出應(yīng)重點開發(fā)哪些市場,發(fā)展哪些業(yè)務(wù),如何定位,如何實施經(jīng)營創(chuàng)新、資源整合、HR優(yōu)化、平臺能力提升與服務(wù)流程優(yōu)化。 本文的創(chuàng)新點是將轉(zhuǎn)型期的郵政企業(yè)與區(qū)域經(jīng)濟(jì)發(fā)展密切結(jié)合,將整合營銷理念落實到企業(yè)市場拓展和經(jīng)營創(chuàng)新中,為濟(jì)寧郵政設(shè)計出市場經(jīng)營發(fā)展策略,并提出實施與保障措施。
[Abstract]:Postal enterprises is an important social public enterprise, the postal network is the important infrastructure. For a long time, Chinese post constructed all over the country's cyber source, has become an important part of promoting the development of national economy. However, with the rapid development of modern communication technology, the postal enterprises "ecological environment" is undergoing tremendous changes since entering the new century, the post itself is also constantly change, the realization of the government, the corporation reform, postal enterprises face competition in the market. How to achieve the transformation in full of challenges and opportunities in the market, strong quality, outside tree image, Yong forefront, how to make better use of core resources to obtain a new profit growth point and to improve the economic benefit and imminent.
Based on the analysis of the internal and external environment of the post, the concept, the paper introduces the postal business three plates of specialized and integrated development pattern, using PEST method and SWOT method, analysis of opportunities and challenges, advantages and disadvantages, to specify the direction, how to realize the weaknesses; learn from the postal counterparts, competitors, the successful case of partners Jining post, put forward how to establish a market-oriented marketing system; from the Shandong Jining city regional situation, analysis of the laws of the market, identify opportunities and point. Finally, Jining postal market business development strategy, points out that we should focus on the development of what the market, what businesses, how to locate, how to implement the management innovation, integration of resources HR platform to enhance the ability of optimization, and service process optimization.
The innovation of this paper is to closely integrate postal enterprises and regional economic development in the transformation period, integrate the marketing concept into the business market expansion and business innovation, design the market operation and development strategy for Jining post, and put forward the implementation and safeguard measures.

【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F616

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本文編號：1410252