本文關(guān)鍵詞：基于層次分析法的SNS網(wǎng)站盈利模式研究　出處：《北京郵電大學(xué)》2012年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： SNS網(wǎng)站 盈利模式 生命周期 層次分析法 調(diào)查問卷 信度分析

【摘要】：伴隨WEB2.0技術(shù)平臺(tái)的出現(xiàn),國(guó)內(nèi)外SNS網(wǎng)站快速發(fā)展,網(wǎng)站數(shù)量、用戶數(shù)量迅速增長(zhǎng)。SNS網(wǎng)站的發(fā)展使其成為眾多學(xué)者的研究熱點(diǎn),在實(shí)現(xiàn)SNS網(wǎng)站盈利最大化的驅(qū)動(dòng)下,尋找一套合理有效的SNS網(wǎng)站盈利模式便顯得尤為重要。本文在盈利模式的選取方法上進(jìn)行創(chuàng)新：以生命周期理論為基礎(chǔ),運(yùn)用層次分析法選擇當(dāng)前生命周期階段的各層級(jí)盈利指標(biāo),采集用戶數(shù)據(jù),從用戶視角確定SNS網(wǎng)站盈利模型中各個(gè)末梢指標(biāo)的權(quán)重,進(jìn)而為SNS網(wǎng)站發(fā)展提供建議。 本論文主體分為研究方法選取、各層級(jí)盈利指標(biāo)選取、確定末梢指標(biāo)間權(quán)重、盈利模式分析四部分。 研究方法選取部分：綜述國(guó)內(nèi)外相關(guān)方向研究方法,趨利避害,確定以生命周期理論為基礎(chǔ),運(yùn)用層次分析法的論文研究方法。 各層級(jí)盈利方向(指標(biāo))選取部分：綜述國(guó)內(nèi)外著名SNS網(wǎng)站盈利方向(指標(biāo)),以人人網(wǎng)為例,結(jié)合當(dāng)前所處生命周期,依次選取目標(biāo)層、中間層、末梢層盈利方向(指標(biāo))。 確定末梢指標(biāo)間權(quán)重部分：設(shè)計(jì)用戶調(diào)查問卷,獲取用戶對(duì)各末梢盈利指標(biāo)的認(rèn)知信息,分析用戶信息可信度,從用戶視角確定SNS網(wǎng)站盈利模型中各個(gè)末梢指標(biāo)的權(quán)重。 盈利模式分析部分：當(dāng)前生命周期階段對(duì)網(wǎng)站影響最大的末梢指標(biāo)可給網(wǎng)站帶來最顯著的收益,應(yīng)為網(wǎng)站推動(dòng)的重點(diǎn),對(duì)網(wǎng)站盈利影響稍低的末梢指標(biāo)次之。 本文將層次分析法引入到盈利模式研究中,相比文獻(xiàn)閱讀法、對(duì)比分析法盈利指標(biāo)選擇更為全面、系統(tǒng)。另生命周期理論的引入使指標(biāo)間權(quán)重的確定更具針對(duì)性,從而提高了論文研究結(jié)果的可信度。
[Abstract]:With the emergence of WEB2.0 technology platform, the rapid development of domestic and foreign SNS website, the number of websites and the number of users are growing rapidly. The development of SNS website makes it become the research hotspot of many scholars. In the realization of SNS website profit maximization driven. It is very important to find a reasonable and effective profit model of SNS website. This paper innovates the method of choosing profit model: based on life cycle theory. The AHP is used to select the profit index of each level in the current life cycle stage and to collect the user data to determine the weight of each end index in the profit model of SNS website from the perspective of the user. Then provide advice for the development of SNS website. The main body of this paper is divided into four parts: the selection of research methods, the selection of profit indicators at all levels, the determination of weights among the endings, and the analysis of profit models. The selection of research methods: review the relevant research methods at home and abroad, seek advantages and avoid harm, determine the life cycle theory as the basis, use the analytic hierarchy process of the paper research methods. Each level profit direction (index) selection part: summarizes the domestic and foreign famous SNS website profit direction (index, take Renren net as an example, unifies the current life cycle, selects the target layer, the middle layer in turn. End layer profit direction (index). Determine the weights between the endings index: design a user questionnaire to obtain the users' cognitive information about the profit index of the endings, and analyze the credibility of user information. From the perspective of users, determine the weight of each end index in the profit model of SNS website. The profit model analysis part: the most significant profit can be brought to the website by the end index which has the biggest influence on the website in the current life cycle stage, which should be the focus of the website promotion. On the site profit impact slightly lower peripheral indicators followed. This paper introduces Analytic hierarchy process (AHP) into the study of profit model, compared with the literature reading method, the comparative analysis of profit index selection is more comprehensive. In addition, the introduction of life cycle theory makes the determination of weights between indicators more targeted, thus improving the reliability of the research results.
【學(xué)位授予單位】：北京郵電大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F49;F224

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前2條

1 常穎;基于AHP-TOPSIS的Z物流公司核心競(jìng)爭(zhēng)力評(píng)價(jià)及提升策略[D];華南理工大學(xué);2012年

2 丁建文;我國(guó)社交網(wǎng)站的生存環(huán)境研究[D];新疆大學(xué);2013年

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本文編號(hào)：1366982