本文關(guān)鍵詞：小米科技戰(zhàn)略管理的互聯(lián)網(wǎng)思維探索，，由筆耕文化傳播整理發(fā)布。

【摘要】：這是一個(gè)變革的時(shí)代:傳統(tǒng)企業(yè)正面臨前所未有的挑戰(zhàn),如企業(yè)效益下滑,客戶(hù)的流失,渠道不暢,產(chǎn)品缺乏市場(chǎng)等等;另一方面,一些新興的互聯(lián)網(wǎng)企業(yè)如阿里,小米科技等,卻在競(jìng)爭(zhēng)中游刃有余,取得了高速的發(fā)展。伴隨著互聯(lián)網(wǎng)的高速發(fā)展和全球化時(shí)代的來(lái)臨,企業(yè)所面臨的競(jìng)爭(zhēng)環(huán)境發(fā)生了顯著的變化:以“資源占有”為核心的傳統(tǒng)競(jìng)爭(zhēng)思維方式,逐漸被“以客戶(hù)為中心”的互聯(lián)網(wǎng)方式所替代,由此引發(fā)的戰(zhàn)略分析方法也需要適當(dāng)調(diào)整。本文以北京小米科技有限責(zé)任公司的成長(zhǎng)作為案例,運(yùn)用戰(zhàn)略管理理論和互聯(lián)網(wǎng)思維對(duì)小米科技案例進(jìn)行研究�；ヂ�(lián)網(wǎng)思維是互聯(lián)網(wǎng)企業(yè)的戰(zhàn)略實(shí)踐,具有一定的創(chuàng)新性。當(dāng)前中國(guó)經(jīng)濟(jì)仍在高速發(fā)展,依托互聯(lián)網(wǎng)的新經(jīng)濟(jì)不斷改變著人們的生活方式,傳統(tǒng)企業(yè)在尋求互聯(lián)網(wǎng)化的改造,互聯(lián)網(wǎng)企業(yè)也在滲透到傳統(tǒng)企業(yè)拓展自己的新業(yè)務(wù),本文對(duì)于傳統(tǒng)企業(yè)學(xué)習(xí)互聯(lián)網(wǎng)經(jīng)驗(yàn)具有一定的借鑒意義。
【關(guān)鍵詞】：小米科技 互聯(lián)網(wǎng)思維 企業(yè)戰(zhàn)略 差異化戰(zhàn)略
【學(xué)位授予單位】：廣東外語(yǔ)外貿(mào)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類(lèi)號(hào)】：F426.63;F272
【目錄】：

• ABSTRACT4-5
• 摘要5-6
• LIST OF ABBREVIATIONS6-16
• Chapter I Introduction16-19
• 1. Research Background16-17
• 2. Research Significance17
• 3. Research Content17-18
• 4. Research Methods18-19
• Chapter II Literature Review and Comment19-25
• 1. Introduction19
• 2. Strategic Management Review19-21
• 3 Emergent Strategy21-22
• 4 Comments on Traditional Methods of Strategic Analysis22-25
• Chapter III Internet based Enterprise Strategic Analysis25-38
• 1. The Long Tail Theory25-28
• 1.1The Origin and the Meaning of“Long Tail”25-26
• 1.2 The Economics Background of Generating of Long Tail theory26-27
• 1.3 Long Tail Theory and the Internet Economy Model27
• 1.4 Ponder with Long Tail Theory27-28
• 2. What is Internet Thinking28-30
• 3．Analysis of Internet Thinking30-38
• 3.1 Different Views on Competition30-31
• 3.2 Different Views on External Investment31-34
• 3.3 Internal Operations34-35
• 3.4 Business Environment35-37
• 3.5 Relations with Customers37-38
• Chapter IV Successful business story of the Internet thinking: Xiaomi Technology Case38-53
• 1. Xiaomi Technology Company38
• 2. Xiaomi Technology Start-up Team38-39
• 3. Strategic Choice and Product Market Positioning of Xiaomi Technology39-42
• 4. Business Features of Xiaomi Technology42-51
• 4.1 The Research of Xiaomi Technology42-44
• 4.2 The Supply Chain model of Xiaomi Technology44-46
• 4.3 Marketing of Xiaomi Mobile Phone46-49
• 4.4 Xiaomi Technology Customer Service49-50
• 4.5 Financing of Xiaomi Technology50-51
• 4.6 Xiaomi International Development51
• 5. Strategic Transformation: Enter the smart home51-53
• Chapter V Case Analysis of Xiaomi technology53-74
• 1. The Significance and the Basic Idea of Case Analysis53-54
• 2. Theoretical Foundation of the Case Analysis54-61
• 2.1 PEST Model54-56
• 2.2 Porter's Five Forces Model56-59
• 2.3 Supply Chain59-61
• 3 Strategic Choice Analysis of Xiaomi Technology61-67
• 3.1 Technological Factors as the Main Basis for External Analysis61-62
• 3.2 Industry Competitive Analysis62-64
• 3.3 Differentiated Product Market Positioning64-65
• 3.4 The Integration of E commerce Supply Chain Management65-66
• 3.5 Summary of Xiaomi’s Internet Thinking on Strategy66-67
• 4 Strategy Crafting of Xiaomi Technology67-69
• 4.1 Internet Thinking in Strategy Crafting of Xiaomi Technology67-68
• 4.2 Internet Thinking in R&D68
• 4.3 Internet Thinking in Supply Chain Model68
• 4.4 Internet Thinking in Marketing68-69
• 4.5 Internet Thinking in Customer Service69
• 4.6 Finaning of Xiaomi Technology69
• 5. The Difference Between Internet Thinking and the Traditional Business Model69-72
• 6. Problems and Suggestions Development72-74
• Chapter VI Internet thinking impact on enterprise strategy74-76
• References76-78
• Acknowledgements78

【參考文獻(xiàn)】

中國(guó)期刊全文數(shù)據(jù)庫(kù) 前1條

1 夏凌;孟書(shū)強(qiáng);;互聯(lián)網(wǎng)思維:中國(guó)社區(qū)報(bào)轉(zhuǎn)型的關(guān)鍵[J];中國(guó)記者;2014年07期

  本文關(guān)鍵詞：小米科技戰(zhàn)略管理的互聯(lián)網(wǎng)思維探索，由筆耕文化傳播整理發(fā)布。

本文編號(hào)：406057