【摘要】：在全球常規(guī)能源使用開發(fā)越來越緊張的情況下,太陽能以可再生的清潔綠色能源身份,對常規(guī)能源使用緊缺的情況下具有很明顯的彌補與替代優(yōu)勢。隨著二十一世紀的到來,光伏發(fā)電所用的太陽能組件電池效率在逐步提高,制造成本也在不斷的降低,通過太陽能進行的關光伏發(fā)電也從高端應用領域的神壇走下,進而向社會經(jīng)濟的多個領域發(fā)展,其未來的發(fā)展前景不可估量。目前,在中國進行太陽能光伏產(chǎn)業(yè)、產(chǎn)品的開發(fā)企業(yè)已經(jīng)越來越多,所以市場競爭也變的越來越激烈。 論文通過對太陽能光伏行業(yè)的發(fā)展歷史及技術沿革作介紹分析,以此為背景來了解太陽能光伏行業(yè)在未來的能源結構及人類未來能源使用中所擔當?shù)闹匾恢�。內容上主要是對營銷組合方法進行學習研究,結合太陽能光伏組件的特點及國際國內的市場環(huán)境,對太陽能光伏組件產(chǎn)品給出營銷方案。J企業(yè)作為太陽能光伏行業(yè)中的一員,論文對J企業(yè)當前的營銷現(xiàn)狀及營銷過程中存在的問題進行了分析,并針對光伏行業(yè)現(xiàn)狀,結合J企業(yè)在行業(yè)內所處的位置狀況,提出了J企業(yè)基于4R的營銷組合方案,以此來達成公司的營銷目標。 最后J企業(yè)基于4R的營銷組合的實施與保障,制定了一系列的保障方案。當然J企業(yè)在面對不同地區(qū)、不同市場應該采取根據(jù)具體情況靈活采用不同的營銷方式及營銷渠道。
[Abstract]:Under the condition of increasing shortage of conventional energy use and development in the world, solar energy, as a renewable clean green energy, has obvious advantages of making up and replacing the shortage of conventional energy use. With the advent of the 21 century, the efficiency of solar module cells used in photovoltaic power generation is gradually improving, and the manufacturing cost is also decreasing. Photovoltaic power generation through solar energy is also coming down from the altar of high-end applications. Then to many fields of social economy development, its future development prospect is inestimable. At present, the solar photovoltaic industry in China, the product development enterprises have become more and more, so the market competition is becoming more and more fierce. In this paper, the development history and technical evolution of solar photovoltaic industry are introduced and analyzed, and the important position of solar photovoltaic industry in the future energy structure and human energy use in the future is understood under the background of the analysis of the development history and technical evolution of solar photovoltaic industry. The content is mainly to study the marketing combination method, combined with the characteristics of solar photovoltaic modules and the international and domestic market environment, the marketing scheme of solar photovoltaic module products is given. J enterprise as a member of the solar photovoltaic industry, This paper analyzes the current marketing situation of J enterprise and the problems existing in the marketing process, and according to the present situation of photovoltaic industry, combined with the position of J enterprise in the industry, puts forward the marketing combination scheme of J enterprise based on 4R. In order to achieve the company's marketing objectives. Finally, based on the implementation and guarantee of 4R marketing combination, J enterprise formulates a series of guarantee schemes. Of course, J enterprises in the face of different regions, different markets should adopt different marketing methods and marketing channels flexibly according to the specific situation.
【學位授予單位】：廣東工業(yè)大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F274;F426.61

【引證文獻】

相關碩士學位論文 前1條

1 王均林;ABB開關插座在華營銷策略研究[D];北京交通大學;2014年

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本文編號：2483642