【摘要】：隨著電子工業(yè)在國內(nèi)日益發(fā)展的趨勢,大家也已經(jīng)意識到電子氣體是發(fā)展電子工業(yè)的重要基礎(chǔ)之一,是世界各國爭取在電子工業(yè)的未來技術(shù)發(fā)展中占有一席之地的關(guān)鍵要素。電子氣體不但用于半導(dǎo)體芯片制造還用于太陽能光伏電池片和平板顯示器的制造。全球前幾大的跨國氣體公司紛紛進(jìn)入國內(nèi)電子氣體市場,L氣體公司作為最早進(jìn)入中國市場并實施本土化的跨國氣體公司之一,面臨著日益激烈的競爭和行業(yè)的發(fā)展問題等嚴(yán)峻挑戰(zhàn)。所以找出適合L氣體公司電子氣體業(yè)務(wù)的本土化經(jīng)營策略,是本文研究目的所在。 本文大致分為理論綜述和案例分析兩大部分。在理論綜述部分,主要概括了目前學(xué)術(shù)界對于跨國公司本土化理論的研究結(jié)果,并總結(jié)了跨國公司本土化經(jīng)營策略的重點內(nèi)容。而案例分析部分首先介紹了L氣體公司的概況和國內(nèi)目前電子氣體行業(yè)的概況。其次,分析了L氣體公司面對的行業(yè)發(fā)展的困境和競爭狀況等問題。第三,根據(jù)相應(yīng)的本土化理論,提出L氣體公司的本土化經(jīng)營策略建議。 本文的研究對象L氣體公司是一家國際知名跨國氣體公司,其在中國國內(nèi)的電子氣體業(yè)務(wù)本身已經(jīng)有了相當(dāng)?shù)幕A(chǔ),但隨著近年來電子氣體行業(yè)在國內(nèi)的迅速發(fā)展,目前已經(jīng)面臨著與本土和國際廠商日益激烈的價格競爭和行業(yè)供大于求等問題。在此背景之下本文通過分析在這種競爭格局下的L氣體公司電子氣體業(yè)務(wù)的本土化經(jīng)營策略,也為后續(xù)進(jìn)一步的研究打下了一定基礎(chǔ)。
[Abstract]:With the increasing development of electronic industry in China, everyone has realized that electronic gas is one of the important bases for the development of electronic industry, and it is the key factor that countries all over the world strive to occupy a place in the future technological development of electronic industry. Electronic gases are used not only in semiconductor chip manufacturing, but also in solar photovoltaic panels and flat panel displays. The leading multinational gas companies in the world have entered the domestic electronic gas market one after another. As one of the first multinational gas companies to enter the Chinese market and implement localization, L Gas Company is one of the first multinational gas companies to enter the Chinese market and implement localization. Faced with increasingly fierce competition and the development of the industry and other serious challenges. So find out suitable L gas company electronic gas business localization management strategy, is the purpose of this paper. This paper is divided into two parts: theoretical review and case analysis. In the part of theory review, it mainly summarizes the results of the current academic research on the localization theory of multinational corporations, and summarizes the key contents of the localization management strategy of transnational corporations. In the part of case analysis, we first introduce the general situation of L gas company and the current situation of electronic gas industry in China. Secondly, the difficulties and competition situation of L-Gas Company are analyzed. Third, according to the corresponding localization theory, the localization management strategy of L gas company is proposed. The research object of this paper is L Gas Company, which is a well-known multinational gas company. Its electronic gas business in China has already had a considerable foundation, but with the rapid development of the electronic gas industry in China in recent years, At present, domestic and international manufacturers are faced with increasingly fierce price competition and industry supply over demand and other issues. Under this background, this paper analyzes the localization management strategy of the electronic gas business of L gas company under this competitive situation, and also lays a certain foundation for the further research.
【學(xué)位授予單位】：華東理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F272.3;F416.63

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