安平縣絲網(wǎng)產業(yè)發(fā)展戰(zhàn)略研究
發(fā)布時間：2019-03-20 19:01
【摘要】：河北省衡水市安平縣作為中國絲網(wǎng)制品生產中心,在國內享有很高知名度,被稱為“絲網(wǎng)之鄉(xiāng)”,并于2012年被國家命名為“出口產業(yè)轉型升級示范基地”。隨著國際一體化進程和全球經(jīng)濟環(huán)境的變化,在近幾年的發(fā)展過程中,安平絲網(wǎng)產業(yè)開始面臨一系列問題。這些問題主要體現(xiàn)在,安平縣從事絲網(wǎng)生產的企業(yè)規(guī)模普通較小,缺少實力強的龍頭企業(yè),產業(yè)的技術和工藝水平低,絕大部分產品屬于“低端化”產品,中高端產品較少,企業(yè)之間依然處于簡單的價格競爭層面。同時存在生產方式集約化程度低、品牌缺乏國際知名度、專業(yè)人才困乏等其它問題。在此背景下,如何通過戰(zhàn)略調整,使安平絲網(wǎng)產業(yè)能夠改變目前這種困境,成為安平縣政府和企業(yè)面臨的重要課題。 本文從研究安平縣絲網(wǎng)產業(yè)現(xiàn)狀和市場出發(fā),通過對安平縣絲網(wǎng)產業(yè)資源和相關背景進行深入分析,基于現(xiàn)代戰(zhàn)略管理相關知識,通過運用宏觀環(huán)境分析,鉆石理論模型、SWOT分析等工具對安平縣絲網(wǎng)產業(yè)進行深入分析�；谝陨系姆治鰞热莺徒Y論,結合安平縣絲網(wǎng)產業(yè)發(fā)展的現(xiàn)實情況,確定將安平縣絲網(wǎng)產業(yè)從低端向中高端轉型的產業(yè)定位,并制定了短期目標(1-5年)和長期目標(5-10年)。最后根據(jù)安平縣絲網(wǎng)產業(yè)的發(fā)展原則,制定選擇出安平縣絲網(wǎng)產業(yè)發(fā)展的基本競爭戰(zhàn)略和相關支持戰(zhàn)略,即在競爭戰(zhàn)略上采取差異化和集中戰(zhàn)略基本戰(zhàn)略,并通過采取技術升級、產品優(yōu)化、市場營銷、人才培養(yǎng)、品牌推廣等支持戰(zhàn)略。通過制定科學的實施和保障措施,最終將安平縣“低端化”絲網(wǎng)產業(yè)發(fā)展成為集研發(fā)、生產,銷售為一體的中高端制造業(yè)基地。 本文在研究安平縣絲網(wǎng)產業(yè)的過程中,運用戰(zhàn)略管理理論,采用PEST分析、鉆石理論模型、SWOT分析工具進行了整體的戰(zhàn)略規(guī)劃。希望本文相關的研究對具有類似產業(yè)背景的地區(qū)一定的參考作用。
[Abstract]:Anping County, Hengshui City, Hebei Province, as the production center of China's silk screen products, enjoys a high reputation in China, which is called the "Home of screen", and was named "demonstration Base of Export Industry Transformation and upgrading" by the state in 2012. With the process of international integration and the change of global economic environment, Anping silk screen industry faces a series of problems in the course of development in recent years. These problems are mainly reflected in the fact that the enterprises engaged in silk screen production in Anping County are generally small in scale, lack of strong leading enterprises, low level of technology and technology in the industry, and most of the products belong to "low-end" products, with fewer medium-and high-end products. Enterprises are still in a simple level of price competition. At the same time, there are some other problems such as low intensity of production mode, lack of international reputation of brand, lack of professional talents and so on. Under this background, how to make Anping silk screen industry change this predicament through strategic adjustment has become an important task faced by Anping county government and enterprises. Based on the current situation and market of Anping silk screen industry, this paper analyzes the resource and related background of Anping silk screen industry, based on the knowledge of modern strategic management, through the use of macro-environment analysis, diamond theory model, SWOT analysis and other tools to Anping County screen industry in-depth analysis. Based on the above analysis contents and conclusions, combining with the reality of the development of Anping County's silk screen industry, the orientation of the transformation of Anping County's silk screen industry from the low end to the middle and high end is determined. And set short-term goals (1-5 years) and long-term goals (5-10 years). Finally, according to the development principle of screen industry in Anping County, the basic competitive strategy and related supporting strategy for the development of Anping County silk screen industry are formulated, that is, the basic strategy of differentiation and concentration strategy is adopted in the competitive strategy. And through the adoption of technology upgrading, product optimization, marketing, talent training, brand promotion and other support strategies. Through the development of scientific implementation and safeguard measures, Anping County "low-end" silk screen industry will eventually develop into a research and development, production, sales as one of the middle and high-end manufacturing base. In the process of studying the silk screen industry in Anping County, the strategic management theory, PEST analysis, diamond theory model and SWOT analysis tool are used to carry out the overall strategic planning. It is hoped that the related research in this paper will play a certain reference role in areas with similar industrial background.
【學位授予單位】：北京交通大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F272;F426.8
本文編號：2444524
[Abstract]:Anping County, Hengshui City, Hebei Province, as the production center of China's silk screen products, enjoys a high reputation in China, which is called the "Home of screen", and was named "demonstration Base of Export Industry Transformation and upgrading" by the state in 2012. With the process of international integration and the change of global economic environment, Anping silk screen industry faces a series of problems in the course of development in recent years. These problems are mainly reflected in the fact that the enterprises engaged in silk screen production in Anping County are generally small in scale, lack of strong leading enterprises, low level of technology and technology in the industry, and most of the products belong to "low-end" products, with fewer medium-and high-end products. Enterprises are still in a simple level of price competition. At the same time, there are some other problems such as low intensity of production mode, lack of international reputation of brand, lack of professional talents and so on. Under this background, how to make Anping silk screen industry change this predicament through strategic adjustment has become an important task faced by Anping county government and enterprises. Based on the current situation and market of Anping silk screen industry, this paper analyzes the resource and related background of Anping silk screen industry, based on the knowledge of modern strategic management, through the use of macro-environment analysis, diamond theory model, SWOT analysis and other tools to Anping County screen industry in-depth analysis. Based on the above analysis contents and conclusions, combining with the reality of the development of Anping County's silk screen industry, the orientation of the transformation of Anping County's silk screen industry from the low end to the middle and high end is determined. And set short-term goals (1-5 years) and long-term goals (5-10 years). Finally, according to the development principle of screen industry in Anping County, the basic competitive strategy and related supporting strategy for the development of Anping County silk screen industry are formulated, that is, the basic strategy of differentiation and concentration strategy is adopted in the competitive strategy. And through the adoption of technology upgrading, product optimization, marketing, talent training, brand promotion and other support strategies. Through the development of scientific implementation and safeguard measures, Anping County "low-end" silk screen industry will eventually develop into a research and development, production, sales as one of the middle and high-end manufacturing base. In the process of studying the silk screen industry in Anping County, the strategic management theory, PEST analysis, diamond theory model and SWOT analysis tool are used to carry out the overall strategic planning. It is hoped that the related research in this paper will play a certain reference role in areas with similar industrial background.
【學位授予單位】：北京交通大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F272;F426.8
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