景芝酒業(yè)在膠東半島的配送中心選址研究
發(fā)布時(shí)間：2019-03-09 15:07
【摘要】：企業(yè)怎樣在一個(gè)無(wú)法預(yù)測(cè)的市場(chǎng)下，以合理的成本支出來(lái)實(shí)現(xiàn)客戶(hù)的最大滿(mǎn)意度？顯然這已成為企業(yè)在競(jìng)爭(zhēng)中取勝的關(guān)鍵。企業(yè)對(duì)市場(chǎng)的反應(yīng)速度和其商品流通的快慢直接體現(xiàn)了它的物流發(fā)展水平的高低。物流漸漸成為企業(yè)在競(jìng)爭(zhēng)中獲勝的法寶，物流配送中心應(yīng)運(yùn)而生。物流配送中心是進(jìn)行配送活動(dòng)最基本的硬件設(shè)施，幾乎所有的物流活動(dòng)都是圍繞配送中心來(lái)開(kāi)展的，它是非常重要的物流節(jié)點(diǎn)。在現(xiàn)代社會(huì)，用戶(hù)在商品處理的時(shí)間上、服務(wù)上都提出了較高的要求。為了滿(mǎn)足用戶(hù)的要求，企業(yè)就需要引進(jìn)先進(jìn)的技術(shù)和設(shè)備設(shè)施，否則就建立不了正確、安全、快速、廉價(jià)的作業(yè)體制�，F(xiàn)在大多數(shù)企業(yè)都建立了正式的配送中心，而企業(yè)的發(fā)展在很大程度上也依托于配送中心的建設(shè)。 本文主要對(duì)濰坊景芝酒業(yè)股份有限公司在膠東半島的配送中心選址進(jìn)行研究。配送中心的選址與倉(cāng)儲(chǔ)、運(yùn)輸成本之間有著緊密的聯(lián)系，配送中心的定位幾乎決定了配送活動(dòng)所需的成本和費(fèi)用。合理科學(xué)的選址不但能夠節(jié)省白酒業(yè)今后經(jīng)營(yíng)的各項(xiàng)費(fèi)用，更重要的是它能夠?yàn)轭櫩吞峁﹥?yōu)質(zhì)的物流服務(wù)。因此，研究景芝酒業(yè)物流配送中心的選址對(duì)于其以后發(fā)展具有重要的意義。 論文的主要分成相關(guān)理論研究和實(shí)證分析部分兩大部分： 第一部分為相關(guān)理論研究：首先闡述了配送中心的概念、功能、選址原則、影響因素等基本原理，并對(duì)現(xiàn)有配送中心選址方法進(jìn)行了分析說(shuō)明，這為本文奠定了理論基礎(chǔ)；然后在國(guó)內(nèi)外研究現(xiàn)狀的基礎(chǔ)上，運(yùn)用企業(yè)物流配送中心的相關(guān)理論，確定了本文研究方法，先采用定量方法——重心法進(jìn)行分析，確定出備選地點(diǎn)，再對(duì)備選地點(diǎn)進(jìn)行定性分析，最后根據(jù)收集的數(shù)據(jù)資料再利用定量分析——最小成本法對(duì)所提出的方案進(jìn)行科學(xué)合理的評(píng)價(jià)，得出最優(yōu)的配送中心選址方案供企業(yè)參考。 第二部分為實(shí)證分析研究：首先對(duì)景芝酒業(yè)銷(xiāo)售數(shù)據(jù)等歷史資料進(jìn)行了收集整理，，通過(guò)分析得出景芝酒業(yè)在膠東半島的銷(xiāo)售市場(chǎng)具有板塊化和區(qū)域化的特點(diǎn)，結(jié)合收集到的數(shù)據(jù)采用重心法確定了備選地點(diǎn)為山東省濰坊市；然后對(duì)濰坊市的地理?xiàng)l件、交通狀況、物流企業(yè)發(fā)展等進(jìn)行分析，給出了兩種建立配送中心的方案，并以最小成本為目標(biāo)，利用現(xiàn)金流來(lái)評(píng)價(jià)得出最優(yōu)的方案，即景芝酒業(yè)在濰坊市建立配送中心較好，并將物流業(yè)務(wù)委托給第三方物流企業(yè)則能更有效地降低物流成本。 物流配送中心的建立是一個(gè)精密復(fù)雜的系統(tǒng)工程，且對(duì)于企業(yè)來(lái)說(shuō)無(wú)疑是一筆巨大的投資，具有高風(fēng)險(xiǎn)性。因此，配送中心的規(guī)劃設(shè)計(jì)一定要按步驟來(lái)進(jìn)行仔細(xì)調(diào)查分析以制定出最優(yōu)的設(shè)計(jì)方案。
[Abstract]:How can an enterprise achieve maximum customer satisfaction at a reasonable cost in an unpredictable market? It is obvious that this has become the key to win the enterprise in the competition. The speed of the enterprise's reaction to the market and the speed of its commodity circulation directly reflect the level of its logistics development. Logistics gradually becomes the magic weapon that enterprises win in the competition, logistics distribution center emerges as the times require. Logistics distribution center is the most basic hardware facilities for distribution activities, almost all of the logistics activities are carried out around the distribution center, it is a very important logistics node. In modern society, users put forward higher requirements in the time of commodity processing and service. In order to meet the requirements of users, enterprises need to introduce advanced technology and equipment facilities, otherwise, they will not be able to establish a correct, safe, fast and cheap operation system. Now most enterprises have established the formal distribution center, and the development of the enterprise also relies on the construction of the distribution center to a great extent. This paper mainly studies the location of distribution center of Weifang Jingzhi Wine Co., Ltd in Jiaodong Peninsula. The location of distribution center is closely related to storage and transportation cost. The location of distribution center almost determines the cost and cost of distribution activities. Reasonable and scientific location can not only save the cost of liquor industry in the future, but also provide high-quality logistics service to customers. Therefore, the study of Jingzhi wine industry logistics distribution center location is of great significance for its future development. The thesis is divided into two parts: the first part is related theoretical research. Firstly, it expounds the basic principles of distribution center, such as the concept, function, location principle, influencing factors and so on. And the existing distribution center location methods are analyzed and explained, which lays a theoretical foundation for this paper. Then on the basis of the domestic and foreign research status, using the relevant theory of enterprise logistics distribution center, the research method of this paper is determined. Firstly, the quantitative method-centroid method is used to analyze and determine the alternative location. Finally, according to the data collected, the scientific and reasonable evaluation of the proposed scheme is carried out by using the quantitative analysis-minimum cost method, and the optimal distribution center location scheme is obtained for reference to enterprises. The second part is empirical analysis: firstly, the historical data such as Jingzhi wine sales data are collected and sorted, and the results show that Jingzhi wine sales market in Jiaodong Peninsula has the characteristics of slate and regionalization. Combined with the collected data, the alternative location of Weifang City in Shandong Province was determined by gravity method. Then the geographical condition, traffic condition, logistics enterprise development of Weifang city are analyzed, two schemes of establishing distribution center are given, and the optimal scheme is obtained by using cash flow to evaluate the minimum cost. It is better to set up distribution center in Weifang city, and entrust logistics business to third party logistics enterprise, which can reduce logistics cost more effectively. The establishment of logistics distribution center is a complex and precise system engineering, and it is undoubtedly a huge investment and high risk for enterprises. Therefore, the planning and design of the distribution center must be carefully investigated and analyzed step by step in order to work out the optimal design scheme.
【學(xué)位授予單位】：中國(guó)海洋大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：F252;F426.82
[Abstract]:How can an enterprise achieve maximum customer satisfaction at a reasonable cost in an unpredictable market? It is obvious that this has become the key to win the enterprise in the competition. The speed of the enterprise's reaction to the market and the speed of its commodity circulation directly reflect the level of its logistics development. Logistics gradually becomes the magic weapon that enterprises win in the competition, logistics distribution center emerges as the times require. Logistics distribution center is the most basic hardware facilities for distribution activities, almost all of the logistics activities are carried out around the distribution center, it is a very important logistics node. In modern society, users put forward higher requirements in the time of commodity processing and service. In order to meet the requirements of users, enterprises need to introduce advanced technology and equipment facilities, otherwise, they will not be able to establish a correct, safe, fast and cheap operation system. Now most enterprises have established the formal distribution center, and the development of the enterprise also relies on the construction of the distribution center to a great extent. This paper mainly studies the location of distribution center of Weifang Jingzhi Wine Co., Ltd in Jiaodong Peninsula. The location of distribution center is closely related to storage and transportation cost. The location of distribution center almost determines the cost and cost of distribution activities. Reasonable and scientific location can not only save the cost of liquor industry in the future, but also provide high-quality logistics service to customers. Therefore, the study of Jingzhi wine industry logistics distribution center location is of great significance for its future development. The thesis is divided into two parts: the first part is related theoretical research. Firstly, it expounds the basic principles of distribution center, such as the concept, function, location principle, influencing factors and so on. And the existing distribution center location methods are analyzed and explained, which lays a theoretical foundation for this paper. Then on the basis of the domestic and foreign research status, using the relevant theory of enterprise logistics distribution center, the research method of this paper is determined. Firstly, the quantitative method-centroid method is used to analyze and determine the alternative location. Finally, according to the data collected, the scientific and reasonable evaluation of the proposed scheme is carried out by using the quantitative analysis-minimum cost method, and the optimal distribution center location scheme is obtained for reference to enterprises. The second part is empirical analysis: firstly, the historical data such as Jingzhi wine sales data are collected and sorted, and the results show that Jingzhi wine sales market in Jiaodong Peninsula has the characteristics of slate and regionalization. Combined with the collected data, the alternative location of Weifang City in Shandong Province was determined by gravity method. Then the geographical condition, traffic condition, logistics enterprise development of Weifang city are analyzed, two schemes of establishing distribution center are given, and the optimal scheme is obtained by using cash flow to evaluate the minimum cost. It is better to set up distribution center in Weifang city, and entrust logistics business to third party logistics enterprise, which can reduce logistics cost more effectively. The establishment of logistics distribution center is a complex and precise system engineering, and it is undoubtedly a huge investment and high risk for enterprises. Therefore, the planning and design of the distribution center must be carefully investigated and analyzed step by step in order to work out the optimal design scheme.
【學(xué)位授予單位】：中國(guó)海洋大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：F252;F426.82
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