【摘要】：企業(yè)怎樣在一個無法預(yù)測的市場下，以合理的成本支出來實現(xiàn)客戶的最大滿意度？顯然這已成為企業(yè)在競爭中取勝的關(guān)鍵。企業(yè)對市場的反應(yīng)速度和其商品流通的快慢直接體現(xiàn)了它的物流發(fā)展水平的高低。物流漸漸成為企業(yè)在競爭中獲勝的法寶，物流配送中心應(yīng)運(yùn)而生。物流配送中心是進(jìn)行配送活動最基本的硬件設(shè)施，幾乎所有的物流活動都是圍繞配送中心來開展的，它是非常重要的物流節(jié)點(diǎn)。在現(xiàn)代社會，用戶在商品處理的時間上、服務(wù)上都提出了較高的要求。為了滿足用戶的要求，企業(yè)就需要引進(jìn)先進(jìn)的技術(shù)和設(shè)備設(shè)施，否則就建立不了正確、安全、快速、廉價的作業(yè)體制。現(xiàn)在大多數(shù)企業(yè)都建立了正式的配送中心，而企業(yè)的發(fā)展在很大程度上也依托于配送中心的建設(shè)。 本文主要對濰坊景芝酒業(yè)股份有限公司在膠東半島的配送中心選址進(jìn)行研究。配送中心的選址與倉儲、運(yùn)輸成本之間有著緊密的聯(lián)系，配送中心的定位幾乎決定了配送活動所需的成本和費(fèi)用。合理科學(xué)的選址不但能夠節(jié)省白酒業(yè)今后經(jīng)營的各項費(fèi)用，更重要的是它能夠為顧客提供優(yōu)質(zhì)的物流服務(wù)。因此，研究景芝酒業(yè)物流配送中心的選址對于其以后發(fā)展具有重要的意義。 論文的主要分成相關(guān)理論研究和實證分析部分兩大部分： 第一部分為相關(guān)理論研究：首先闡述了配送中心的概念、功能、選址原則、影響因素等基本原理，并對現(xiàn)有配送中心選址方法進(jìn)行了分析說明，這為本文奠定了理論基礎(chǔ)；然后在國內(nèi)外研究現(xiàn)狀的基礎(chǔ)上，運(yùn)用企業(yè)物流配送中心的相關(guān)理論，確定了本文研究方法，先采用定量方法——重心法進(jìn)行分析，確定出備選地點(diǎn)，再對備選地點(diǎn)進(jìn)行定性分析，最后根據(jù)收集的數(shù)據(jù)資料再利用定量分析——最小成本法對所提出的方案進(jìn)行科學(xué)合理的評價，得出最優(yōu)的配送中心選址方案供企業(yè)參考。 第二部分為實證分析研究：首先對景芝酒業(yè)銷售數(shù)據(jù)等歷史資料進(jìn)行了收集整理，，通過分析得出景芝酒業(yè)在膠東半島的銷售市場具有板塊化和區(qū)域化的特點(diǎn)，結(jié)合收集到的數(shù)據(jù)采用重心法確定了備選地點(diǎn)為山東省濰坊市；然后對濰坊市的地理條件、交通狀況、物流企業(yè)發(fā)展等進(jìn)行分析，給出了兩種建立配送中心的方案，并以最小成本為目標(biāo)，利用現(xiàn)金流來評價得出最優(yōu)的方案，即景芝酒業(yè)在濰坊市建立配送中心較好，并將物流業(yè)務(wù)委托給第三方物流企業(yè)則能更有效地降低物流成本。 物流配送中心的建立是一個精密復(fù)雜的系統(tǒng)工程，且對于企業(yè)來說無疑是一筆巨大的投資，具有高風(fēng)險性。因此，配送中心的規(guī)劃設(shè)計一定要按步驟來進(jìn)行仔細(xì)調(diào)查分析以制定出最優(yōu)的設(shè)計方案。
[Abstract]:How can an enterprise achieve maximum customer satisfaction at a reasonable cost in an unpredictable market? It is obvious that this has become the key to win the enterprise in the competition. The speed of the enterprise's reaction to the market and the speed of its commodity circulation directly reflect the level of its logistics development. Logistics gradually becomes the magic weapon that enterprises win in the competition, logistics distribution center emerges as the times require. Logistics distribution center is the most basic hardware facilities for distribution activities, almost all of the logistics activities are carried out around the distribution center, it is a very important logistics node. In modern society, users put forward higher requirements in the time of commodity processing and service. In order to meet the requirements of users, enterprises need to introduce advanced technology and equipment facilities, otherwise, they will not be able to establish a correct, safe, fast and cheap operation system. Now most enterprises have established the formal distribution center, and the development of the enterprise also relies on the construction of the distribution center to a great extent. This paper mainly studies the location of distribution center of Weifang Jingzhi Wine Co., Ltd in Jiaodong Peninsula. The location of distribution center is closely related to storage and transportation cost. The location of distribution center almost determines the cost and cost of distribution activities. Reasonable and scientific location can not only save the cost of liquor industry in the future, but also provide high-quality logistics service to customers. Therefore, the study of Jingzhi wine industry logistics distribution center location is of great significance for its future development. The thesis is divided into two parts: the first part is related theoretical research. Firstly, it expounds the basic principles of distribution center, such as the concept, function, location principle, influencing factors and so on. And the existing distribution center location methods are analyzed and explained, which lays a theoretical foundation for this paper. Then on the basis of the domestic and foreign research status, using the relevant theory of enterprise logistics distribution center, the research method of this paper is determined. Firstly, the quantitative method-centroid method is used to analyze and determine the alternative location. Finally, according to the data collected, the scientific and reasonable evaluation of the proposed scheme is carried out by using the quantitative analysis-minimum cost method, and the optimal distribution center location scheme is obtained for reference to enterprises. The second part is empirical analysis: firstly, the historical data such as Jingzhi wine sales data are collected and sorted, and the results show that Jingzhi wine sales market in Jiaodong Peninsula has the characteristics of slate and regionalization. Combined with the collected data, the alternative location of Weifang City in Shandong Province was determined by gravity method. Then the geographical condition, traffic condition, logistics enterprise development of Weifang city are analyzed, two schemes of establishing distribution center are given, and the optimal scheme is obtained by using cash flow to evaluate the minimum cost. It is better to set up distribution center in Weifang city, and entrust logistics business to third party logistics enterprise, which can reduce logistics cost more effectively. The establishment of logistics distribution center is a complex and precise system engineering, and it is undoubtedly a huge investment and high risk for enterprises. Therefore, the planning and design of the distribution center must be carefully investigated and analyzed step by step in order to work out the optimal design scheme.
【學(xué)位授予單位】：中國海洋大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F252;F426.82

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