【摘要】：再制造兼具綠色制造和先進(jìn)制造的特色,是制造業(yè)節(jié)約資源能源,減少污染排放的有效途徑。在國家的大力扶持下,再制造業(yè)已進(jìn)入全面提速階段。但是,目前我國消費者對再制造產(chǎn)業(yè)的不了解乃至誤解大大影響了其購買意愿,已成為再制造企業(yè)獲取競爭優(yōu)勢的重要障礙。國內(nèi)外對再制造企業(yè)競爭優(yōu)勢的研究很少,且主要出于生產(chǎn)運作視角,而從消費者視角研究再制造企業(yè)競爭優(yōu)勢幾乎尚未涉及。再者目前還沒有適合測量再制造品感知價值的量表,從而導(dǎo)致了相關(guān)實證研究的匱乏。 本文基于再制造產(chǎn)品自身的消費特性,以再制造發(fā)動機為代表,采用焦點小組訪談的方式探測感知價值的驅(qū)動因素,開發(fā)出消費者感知價值量表REPVAL結(jié)合已開發(fā)量表,基于感知價值和競爭優(yōu)勢理論,并借鑒計劃行為理論和感知風(fēng)險理論的合理因素,構(gòu)建再制造品競爭優(yōu)勢綜合概念模型。通過問卷調(diào)查的方式,在北京地區(qū)獲取有效問卷394份,運用SPSS17對匯總后數(shù)據(jù)進(jìn)行描述性統(tǒng)計分析,運用Amos7對概念模型進(jìn)行結(jié)構(gòu)方程分析,從而驗證本文所提出的理論假設(shè),同時對模型進(jìn)行相關(guān)修正,最終確定了我國再制造企業(yè)產(chǎn)品競爭優(yōu)勢模型。 研究結(jié)果表明：消費者總體感知價值直接正向影響購買意向；感知質(zhì)量、感知價格、環(huán)境效益三個驅(qū)動因素直接正向影響總體感知價值,其中感知質(zhì)量影響程度最大,環(huán)境效益影響程度最��；感知質(zhì)量通過感知風(fēng)險間接正向影響總體感知價值,且此間接影響程度小于感知質(zhì)量對總體感知價值的直接影響。 基于實證研究結(jié)果,本文從顧客視角對提高我國再制造企業(yè)產(chǎn)品競爭優(yōu)勢提出了相應(yīng)的對策建議。
[Abstract]:Remanufacturing, with the characteristics of green manufacturing and advanced manufacturing, is an effective way to save resources and energy and reduce pollution emissions. With the support of the state, the re-manufacturing industry has entered an overall speed-up stage. However, at present, the lack of understanding or misunderstanding of the remanufacturing industry has greatly affected the consumers' willingness to purchase, which has become an important obstacle for the remanufacturing enterprises to gain the competitive advantage. There are few researches on the competitive advantages of remanufacturing enterprises at home and abroad, and mainly from the perspective of production and operation, while the research on the competitive advantages of remanufacturing enterprises from the perspective of consumers has hardly been involved. Furthermore, there is no suitable scale for measuring the perceived value of remanufactured products, which leads to the lack of empirical research. Based on the consumption characteristics of the remanufactured products and taking the remanufacturing engine as the representative, this paper uses focus group interviews to explore the driving factors of perceived value, and develops the consumer perceived value scale (REPVAL) combined with the developed scale. Based on the theory of perceived value and competitive advantage, and drawing on the reasonable factors of the theory of planned behavior and perceived risk, the comprehensive conceptual model of competitive advantage of remanufactured goods is constructed. Through the way of questionnaire investigation, 394 valid questionnaires were obtained in Beijing area. The descriptive statistical analysis of the collected data was carried out by using SPSS17, and the structural equation analysis of the conceptual model was carried out by using Amos7 to verify the theoretical hypothesis put forward in this paper. At the same time, the model is modified to determine the competitive advantage model of our remanufacturing enterprises. The results show that: the overall perceived value of consumers directly positively affects the purchase intention; Perceived quality, perceived price and environmental benefit directly positively affect the overall perceived value, in which perceived quality has the greatest impact, and environmental benefit has the least impact. Perceived quality indirectly positively affects overall perceived value through perceived risk, and the degree of indirect influence is less than the direct effect of perceived quality on overall perceived value. Based on the empirical research results, this paper puts forward the corresponding countermeasures and suggestions to improve the competitive advantage of our remanufacturing enterprises from the customer perspective.
【學(xué)位授予單位】：北京交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F224;F273.2;F424

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本文編號：2426252