兗礦集團多元化戰(zhàn)略研究
發(fā)布時間：2019-02-18 19:00
【摘要】：兗礦集團是山東省屬國有特大型企業(yè),是以煤炭、煤化工、電解鋁和機械制造為三大主業(yè)、涵蓋多種業(yè)務(wù)的大型多元化企業(yè)集團。近年來,兗礦集團的發(fā)展面臨巨大困難,煤炭業(yè)務(wù)成功實現(xiàn)了國際化經(jīng)營,但煤化工和電解鋁等業(yè)務(wù)舉步維艱,已經(jīng)嚴(yán)重影響集團的發(fā)展。如何選擇多元化戰(zhàn)略,促進可持續(xù)發(fā)展成為企業(yè)面臨的問題。 首先,本論文對多元化戰(zhàn)略理論進行了簡單回顧,通過對傳統(tǒng)的多元化戰(zhàn)略理論和母合優(yōu)勢理論進行分析比較,確定大型集團母公司與業(yè)務(wù)單位的匹配是實現(xiàn)多元化戰(zhàn)略成功的關(guān)鍵因素。因此選擇以母合優(yōu)勢理論為主研究兗礦集團的多元化戰(zhàn)略。 其次,具體分析兗礦集團多元化戰(zhàn)略,通過PEST分析和邁克爾.波特的”五力模型”等工具分析宏觀環(huán)境和行業(yè)環(huán)境,再運用母合優(yōu)勢理論從母公司特征和業(yè)務(wù)特征兩方面構(gòu)建兗礦集團多元化戰(zhàn)略研究模型,詳細分析了兗礦集團多元化產(chǎn)業(yè)選擇的問題,形成充礦集團的母合優(yōu)勢陳述：“價值創(chuàng)造洞見、獨特的母合特征和核心區(qū)業(yè)務(wù)”,從而生成基于母合優(yōu)勢的兗礦集團的多元化戰(zhàn)略,并對戰(zhàn)略的實施提出建議。 本文的創(chuàng)新點在于以母合優(yōu)勢理論為主,結(jié)合傳統(tǒng)的戰(zhàn)略研究工具,以母公司如何為下屬業(yè)務(wù)單位創(chuàng)造價值為目標(biāo),全面研究一個大型企業(yè)集團的多元化戰(zhàn)略,與僅關(guān)注于業(yè)務(wù)層面相比研究更加全面。通過研究母公司的特征與現(xiàn)有業(yè)務(wù)特征是否匹配重新定位現(xiàn)有的三大主業(yè),形成充礦集團新的多元化戰(zhàn)略,具有較強的可操作性,對于調(diào)整集團多元化產(chǎn)業(yè)定位,保持企業(yè)健康可持續(xù)發(fā)展具有較強的指導(dǎo)意義。
[Abstract]:Yankuang Group is a large state-owned enterprise in Shandong Province. It is a large and diversified enterprise group with coal, coal chemical, electrolytic aluminum and machinery manufacturing as its three main industries and covering a variety of business. In recent years, the development of Yankuang Group is faced with great difficulties, coal business has successfully realized the international operation, but the coal chemical industry and electrolytic aluminum business are very difficult, which has seriously affected the development of the Group. How to choose diversification strategy and promote sustainable development has become a problem faced by enterprises. First of all, this paper briefly reviews the theory of diversification strategy, and analyzes and compares the traditional theory of diversification strategy and the theory of parent advantage. Determining the match between the parent company and business unit of large group is the key factor to achieve the success of diversification strategy. Therefore, we choose to study the diversification strategy of Yankuang Group based on the theory of parent advantage. Second, the specific analysis of Yanzhou Mining Group diversification strategy, through PEST analysis and Michael. Porter's "five Force Model" and other tools to analyze the macro environment and industry environment, and then use the parent advantage theory from the parent company characteristics and business characteristics to build Yanzhou Mining Group diversification strategy research model. This paper analyzes in detail the selection of diversified industries of Yanzhou Mining Group, and forms the statement of "value creation insight, unique parent and joint characteristics and core area business". Therefore, the diversification strategy of Yankuang Group based on parent advantage is generated, and some suggestions on the implementation of the strategy are put forward. The innovation of this paper is to study the diversification strategy of a large enterprise group with the aim of how the parent company creates value for the subordinate business unit, mainly based on the theory of parent advantage and combining with the traditional strategic research tools. The research is more comprehensive than focusing only on the business level. By studying whether the characteristics of the parent company and the existing business characteristics match and reorient the existing three main industries to form the new diversification strategy of the Ore filling Group, it has strong maneuverability to adjust the diversified industry positioning of the Group. It is of great significance to maintain the healthy and sustainable development of enterprises.
【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F272.3;F276.1;F426.1
本文編號：2426107
[Abstract]:Yankuang Group is a large state-owned enterprise in Shandong Province. It is a large and diversified enterprise group with coal, coal chemical, electrolytic aluminum and machinery manufacturing as its three main industries and covering a variety of business. In recent years, the development of Yankuang Group is faced with great difficulties, coal business has successfully realized the international operation, but the coal chemical industry and electrolytic aluminum business are very difficult, which has seriously affected the development of the Group. How to choose diversification strategy and promote sustainable development has become a problem faced by enterprises. First of all, this paper briefly reviews the theory of diversification strategy, and analyzes and compares the traditional theory of diversification strategy and the theory of parent advantage. Determining the match between the parent company and business unit of large group is the key factor to achieve the success of diversification strategy. Therefore, we choose to study the diversification strategy of Yankuang Group based on the theory of parent advantage. Second, the specific analysis of Yanzhou Mining Group diversification strategy, through PEST analysis and Michael. Porter's "five Force Model" and other tools to analyze the macro environment and industry environment, and then use the parent advantage theory from the parent company characteristics and business characteristics to build Yanzhou Mining Group diversification strategy research model. This paper analyzes in detail the selection of diversified industries of Yanzhou Mining Group, and forms the statement of "value creation insight, unique parent and joint characteristics and core area business". Therefore, the diversification strategy of Yankuang Group based on parent advantage is generated, and some suggestions on the implementation of the strategy are put forward. The innovation of this paper is to study the diversification strategy of a large enterprise group with the aim of how the parent company creates value for the subordinate business unit, mainly based on the theory of parent advantage and combining with the traditional strategic research tools. The research is more comprehensive than focusing only on the business level. By studying whether the characteristics of the parent company and the existing business characteristics match and reorient the existing three main industries to form the new diversification strategy of the Ore filling Group, it has strong maneuverability to adjust the diversified industry positioning of the Group. It is of great significance to maintain the healthy and sustainable development of enterprises.
【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F272.3;F276.1;F426.1
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