【摘要】：本論文主要對(duì)持續(xù)金融危機(jī)下我國(guó)制造業(yè)企業(yè)國(guó)際化發(fā)展戰(zhàn)略的基本問題進(jìn)行了廣泛深入的討論，在此基礎(chǔ)上，還就我國(guó)制造業(yè)企業(yè)如何進(jìn)一步走向國(guó)際市場(chǎng)、迎接更為艱巨的挑戰(zhàn)，提出了一套可供借鑒與選擇的國(guó)際化戰(zhàn)略對(duì)策。企業(yè)的國(guó)際化是一個(gè)實(shí)踐性很強(qiáng)的研究課題，尤其是在持續(xù)金融危機(jī)的背景下，不論是我們政府還是企業(yè)本身，都應(yīng)該積極調(diào)整對(duì)策。本文以華為公司在持續(xù)金融危機(jī)下所采取的國(guó)際化戰(zhàn)略為例，對(duì)我國(guó)制造業(yè)企業(yè)的措施進(jìn)行綜合性的概括與分析。 全文一共分為六章，首先為緒論，闡述了論文的寫作背景、寫作意義、相關(guān)文獻(xiàn)綜述以及本論文所使用的研究方法；第二章是相關(guān)的概念界定，主要分析了危機(jī)理論、企業(yè)國(guó)際化理論、持續(xù)金融危機(jī)內(nèi)涵及演變特征等理論；第三章是我國(guó)制造業(yè)企業(yè)的國(guó)際化發(fā)展現(xiàn)狀研究，主要分析了我國(guó)制造業(yè)企業(yè)國(guó)際化發(fā)展的歷程與現(xiàn)狀；第四章為持續(xù)金融危機(jī)下中國(guó)制造企業(yè)國(guó)際化戰(zhàn)略選擇與構(gòu)建；第五章為持續(xù)金融危機(jī)下我國(guó)制造業(yè)企業(yè)國(guó)際化戰(zhàn)略的執(zhí)行與控制；第六章主要從產(chǎn)業(yè)組織結(jié)構(gòu)、企業(yè)微觀組織結(jié)構(gòu)等四個(gè)方面對(duì)這個(gè)問題進(jìn)行了研究，第七章是案例分析，主要介紹了華為集團(tuán)的國(guó)際化戰(zhàn)略實(shí)施，并對(duì)其做了簡(jiǎn)要的分析；分析了本文的不足之處并提出進(jìn)一步的展望。
[Abstract]:This paper mainly discusses the basic problems of the internationalization development strategy of Chinese manufacturing enterprises under the continuous financial crisis. On the basis of this, it also discusses how our manufacturing enterprises move further to the international market. In order to meet the more difficult challenge, a set of international strategic countermeasures which can be used for reference and selected are put forward. The internationalization of enterprises is a very practical research topic, especially in the context of the sustained financial crisis, both our government and the enterprises themselves should actively adjust the countermeasures. Taking the internationalization strategy adopted by Huawei Company under the continuous financial crisis as an example, this paper makes a comprehensive summary and analysis of the measures taken by Chinese manufacturing enterprises. The full text is divided into six chapters, first is the introduction, elaborated the thesis writing background, the writing significance, the related literature review as well as the research method which this paper uses; The second chapter is related to the definition of concepts, mainly analyzes the crisis theory, enterprise internationalization theory, the connotation and evolution of the sustained financial crisis theory; The third chapter is the status quo of the internationalization development of Chinese manufacturing enterprises, mainly analyzes the process and current situation of the internationalization development of Chinese manufacturing enterprises, the fourth chapter is the choice and construction of the internationalization strategy of Chinese manufacturing enterprises under the sustained financial crisis. The fifth chapter is the implementation and control of the internationalization strategy of Chinese manufacturing enterprises under the continuous financial crisis; The sixth chapter mainly from the industrial organization structure, enterprise micro organization structure and other four aspects of the study, the seventh chapter is a case study, mainly introduced the implementation of the international strategy of Huawei Group, and made a brief analysis of it; The deficiency of this paper is analyzed and the further prospect is put forward.
【學(xué)位授予單位】：湖北工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F279.23;F426.6

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