江蘇中訊成達科技有限公司發(fā)展戰(zhàn)略研究
發(fā)布時間：2018-12-20 18:18
【摘要】：隨著經(jīng)濟的發(fā)展與生活水平的不斷提高,人民對衣食住行各方面的要求越來越高。正是受到人們對居住要求更加智能化的啟發(fā),建筑智能化行業(yè)應(yīng)運而生。而伴著科技的日新月異,建筑智能化行業(yè)也得到了極大的發(fā)展。該行業(yè)最初起源于美國,在我國直到二十世紀九十年代才剛剛起步。與那些發(fā)達國家相比,我國在建筑智能化領(lǐng)域還存在很大的差距,然而受益于近年來我國經(jīng)濟的飛速發(fā)展,建筑業(yè)也進入了快速發(fā)展期。作為建筑業(yè)未來發(fā)展的方向與重要支柱,智能建筑的發(fā)展速度也增長迅速,這也使得我國的建筑智能化企業(yè)的數(shù)量激增。從目前來看,建筑智能化企業(yè)的發(fā)展無疑會對我國的建筑業(yè)發(fā)展方式帶來深遠的影響,因此探討影響現(xiàn)階段我國智能化建筑企業(yè)發(fā)展的因素有著十分重要的現(xiàn)實意義。 本文首先本文以經(jīng)典的戰(zhàn)略及戰(zhàn)略管理的相關(guān)理論作為理論基礎(chǔ),并選取了本人所在的企業(yè)——江蘇中訊成達科技有限公司作為案例分析的主體,以其從建立至今的發(fā)展狀況為研究背景,不僅從建筑智能化行業(yè)的發(fā)展以及宏觀政策的變化對中訊成達科技有限公司所處的外部環(huán)境加以分析,更進一步運用SWOT分析工具對目前中訊成達科技有限公司的優(yōu)勢、劣勢、可能存在的機會與威脅展開了詳細的剖析。 根據(jù)上述分析針對江蘇中訊成達科技有限公司制定了相應(yīng)的中期品牌定位及其未來的中長期發(fā)展戰(zhàn)略,即將其打造成南京市及其周邊區(qū)域的第一品牌,并從外部的市場準入及監(jiān)管制度、企業(yè)自身的設(shè)計服務(wù)實力、企業(yè)的人力資源管理以及企業(yè)文化等多個方而提出了戰(zhàn)略實施的對策建議。研究成果能夠給江蘇中訊成達科技有限公司在戰(zhàn)略規(guī)劃與制定等方面提供有價值的參考意見,使其清晰地認識到影響公司發(fā)展的因素,為該公司在未來打造自己的核心競爭力奠定堅實的基礎(chǔ)。
[Abstract]:With the development of economy and the improvement of living standard, people's demands on all aspects of food, clothing, housing and transportation are higher and higher. It is inspired by people to live more intelligently, building intelligence industry arises at the historic moment. With the rapid development of science and technology, intelligent building industry has also been greatly developed. The industry originated in the United States and only started in our country in the 1990 s. Compared with the developed countries, there is still a big gap in the field of building intelligence in China. However, with the rapid development of our economy in recent years, the construction industry has entered a period of rapid development. As the direction and important pillar of the future development of the construction industry, the development speed of the intelligent building is also growing rapidly, which also makes the number of the intelligent building enterprises in our country surge. From the current point of view, the development of intelligent building enterprises will undoubtedly have a profound impact on the development of our country's construction industry. Therefore, it is of great practical significance to explore the factors that affect the development of intelligent construction enterprises in China at this stage. Firstly, this paper takes the classical theory of strategy and strategic management as the theoretical basis, and selects the enterprise in which I belong, Jiangsu Zhongxun Chengda Science and Technology Co., Ltd., as the main body of case analysis. Under the background of its development from the foundation to the present, not only from the development of intelligent building industry and the change of macro policy, but also from the outside environment of Zhongxun Chengda Science and Technology Co., Ltd. Furthermore, the advantages, disadvantages, possible opportunities and threats are analyzed in detail by using SWOT analysis tool. According to the above analysis, Jiangsu Zhongxun Chengda Science and Technology Co., Ltd. has formulated the corresponding medium-term brand positioning and its medium- and long-term development strategy in the future, that is to say, it will become the first brand in Nanjing and its surrounding areas. The paper also puts forward the countermeasures and suggestions for the implementation of the strategy from the external market access and supervision system, the design and service strength of the enterprise itself, the human resource management of the enterprise and the corporate culture, etc. The research results can provide valuable reference for Jiangsu Zhongxun Chengda Science and Technology Co., Ltd. in strategic planning and formulation, so that it can clearly understand the factors that affect the development of the company. For the company in the future to build their core competitiveness to lay a solid foundation.
【學(xué)位授予單位】：南京理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F272;F426.92
本文編號：2388349
[Abstract]:With the development of economy and the improvement of living standard, people's demands on all aspects of food, clothing, housing and transportation are higher and higher. It is inspired by people to live more intelligently, building intelligence industry arises at the historic moment. With the rapid development of science and technology, intelligent building industry has also been greatly developed. The industry originated in the United States and only started in our country in the 1990 s. Compared with the developed countries, there is still a big gap in the field of building intelligence in China. However, with the rapid development of our economy in recent years, the construction industry has entered a period of rapid development. As the direction and important pillar of the future development of the construction industry, the development speed of the intelligent building is also growing rapidly, which also makes the number of the intelligent building enterprises in our country surge. From the current point of view, the development of intelligent building enterprises will undoubtedly have a profound impact on the development of our country's construction industry. Therefore, it is of great practical significance to explore the factors that affect the development of intelligent construction enterprises in China at this stage. Firstly, this paper takes the classical theory of strategy and strategic management as the theoretical basis, and selects the enterprise in which I belong, Jiangsu Zhongxun Chengda Science and Technology Co., Ltd., as the main body of case analysis. Under the background of its development from the foundation to the present, not only from the development of intelligent building industry and the change of macro policy, but also from the outside environment of Zhongxun Chengda Science and Technology Co., Ltd. Furthermore, the advantages, disadvantages, possible opportunities and threats are analyzed in detail by using SWOT analysis tool. According to the above analysis, Jiangsu Zhongxun Chengda Science and Technology Co., Ltd. has formulated the corresponding medium-term brand positioning and its medium- and long-term development strategy in the future, that is to say, it will become the first brand in Nanjing and its surrounding areas. The paper also puts forward the countermeasures and suggestions for the implementation of the strategy from the external market access and supervision system, the design and service strength of the enterprise itself, the human resource management of the enterprise and the corporate culture, etc. The research results can provide valuable reference for Jiangsu Zhongxun Chengda Science and Technology Co., Ltd. in strategic planning and formulation, so that it can clearly understand the factors that affect the development of the company. For the company in the future to build their core competitiveness to lay a solid foundation.
【學(xué)位授予單位】：南京理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F272;F426.92
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