【摘要】：隨著后金融危機時代的到來以及電力工業(yè)迅猛發(fā)展，電力企業(yè)的經(jīng)營模式步入了戰(zhàn)略管理時代，面對著日益激烈的競爭環(huán)境和復雜多變的形勢，本文就SG公司在此特殊時期戰(zhàn)略選擇做了研究，本文嘗試從SWOT分析法進行定量、定性分析，旨在厘清SG公司戰(zhàn)略選擇過程中的關鍵控制因素,通過對我國電力工業(yè)現(xiàn)狀及發(fā)展研究闡述我國電力行業(yè)客觀存在的情況以及未來發(fā)展趨勢；通過對SG公司的內(nèi)外部環(huán)境分析，從政策環(huán)境、經(jīng)濟環(huán)境、社會環(huán)境、科技環(huán)境四個方面去研究分析SG公司戰(zhàn)略選擇；通過對SG公司發(fā)展歷程、財務經(jīng)營狀況研究分析，說明SG公司該如何完善公司管理；通過對SG公司在印尼實施“走出去”戰(zhàn)略的初步探索，分析說明SG公司并購與海外發(fā)展之路；通過對SG公司內(nèi)壁人力資源、營銷能力、組織管理機制以及企業(yè)管理能力等方面研究了戰(zhàn)略實施保障的影響因素。本人的創(chuàng)新點研究在于如何在后金融危機時代的經(jīng)濟格局影響下，，充分發(fā)揮神華集團煤、電、路、航、油一體化資源優(yōu)勢，調(diào)整火電及新能源發(fā)電電源項目比例，使SG公司的發(fā)展更適應電力產(chǎn)業(yè)格局的調(diào)整，最終實現(xiàn)集團公司“打造世界一流煤炭綜合性能源企業(yè)、增強核心競爭力、實現(xiàn)五年經(jīng)濟總量再翻番的經(jīng)營目標。
[Abstract]:With the coming of the post-financial crisis and the rapid development of the electric power industry, the management mode of the electric power enterprises has stepped into the era of strategic management, facing the increasingly fierce competitive environment and the complex and changeable situation. This paper makes a study on the strategic choice of SG Company in this special period. This paper attempts to make quantitative and qualitative analysis from the SWOT analysis method in order to clarify the key control factors in the strategic choice process of SG Company. Through the research on the current situation and development of the electric power industry in China, the objective situation and the future development trend of the electric power industry in China are expounded. Through the analysis of the internal and external environment of SG Company, this paper analyzes the strategic choice of SG Company from four aspects: policy environment, economic environment, social environment and scientific and technological environment. Through the research and analysis of the development course and financial management of SG Company, the author explains how to perfect the management of SG Company. Through the preliminary exploration of the "going out" strategy of SG Company in Indonesia, this paper analyzes and explains the road of M & A and overseas development of SG Company. This paper studies the influencing factors of SG's inner wall human resource, marketing ability, organization management mechanism and enterprise management ability. Under the influence of the economic structure of the post-financial crisis era, my innovation research lies in how to give full play to the integrated resource advantages of coal, electricity, road, navigation and oil of Shenhua Group, and adjust the proportion of thermal power and new energy power generation projects. The development of SG company is more suitable for the adjustment of electric power industry pattern, and finally the group company "builds up the world first-class coal comprehensive energy enterprise, strengthens the core competition ability, realizes the management goal of doubling the total economic output again in five years".
【學位授予單位】：天津大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F426.31

【參考文獻】

相關期刊論文 前8條

1 徐麗娟;公司戰(zhàn)略理論之比較[J];商業(yè)研究;1995年11期

2 雷保中;;世界鋼鐵巨頭米塔爾[J];產(chǎn)權導刊;2006年07期

3 張學先;朱彩群;;詳解電力工業(yè)“上大壓小”[J];電器工業(yè);2007年07期

4 潘逸;;試論現(xiàn)代企業(yè)戰(zhàn)略聯(lián)盟的重要性[J];決策與信息(財經(jīng)觀察);2008年11期

5 陳穎;;神華寧煤集團企業(yè)文化建設的探索與實踐[J];煤炭經(jīng)濟研究;2007年05期

6 沈明忠;韓買良;;熱力發(fā)電環(huán)境污染與耗水率預測模型分析[J];華電技術;2010年08期

7 黃曉芳;;神華集團:勇當煤炭開發(fā)利用的領跑者[J];先鋒隊;2012年29期

8 趙云浩;楊海濤;;對煤電項目前期工作的認識[J];新疆電力技術;2009年04期

本文編號：2314543