A公司工程塑料產品市場營銷策略研究
發(fā)布時間：2018-10-17 19:48
【摘要】：企業(yè)自身的市場營銷能力在一定程度上決定了其在市場上的競爭力。工程塑料行業(yè)競爭日益激烈,制定切實可行的市場營銷策略直接影響到企業(yè)的成敗。每個企業(yè)都竭力探索適合自身發(fā)展的營銷策略,而不同的策略在營銷過程中表現(xiàn)出來的效率差異性十分明顯。 本文結合筆者在工程塑料行業(yè)和A公司營銷管理中的實踐經(jīng)驗,運用相關的營銷理論,透徹地分析研究了A公司工程塑料產品市場營銷策略。從工程塑料的特點、行業(yè)的狀況以及產品市場需求和占有量等方面,研究了A公司工程塑料產品營銷現(xiàn)狀。在此基礎上,從行業(yè)宏觀環(huán)境和行業(yè)競爭環(huán)境兩個角度分析了A公司營銷策略,翔實地探討了A公司工程塑料產品市場營銷策略的制定以及相關的實施與保障措施。
[Abstract]:To a certain extent, the marketing ability of enterprises determines their competitiveness in the market. The competition of engineering plastics industry is becoming more and more fierce, and the establishment of feasible marketing strategy will directly affect the success or failure of enterprises. Every enterprise tries its best to explore the marketing strategy suitable for its own development, and the difference of efficiency between different strategies in the marketing process is very obvious. Based on the author's practical experience in engineering plastics industry and company A's marketing management, this paper makes a thorough analysis and study on the marketing strategy of A company's engineering plastics products by using the relevant marketing theory. This paper studies the marketing situation of engineering plastics products in company A from the aspects of the characteristics of engineering plastics, the status quo of the industry, and the market demand and possession of the products. On this basis, the marketing strategy of company A is analyzed from two angles of industry macro environment and industry competition environment, and the formulation of marketing strategy for engineering plastics products of company A and the relevant implementation and safeguard measures are discussed in detail.
【學位授予單位】：長春理工大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F274;F426.72
本文編號：2277766
[Abstract]:To a certain extent, the marketing ability of enterprises determines their competitiveness in the market. The competition of engineering plastics industry is becoming more and more fierce, and the establishment of feasible marketing strategy will directly affect the success or failure of enterprises. Every enterprise tries its best to explore the marketing strategy suitable for its own development, and the difference of efficiency between different strategies in the marketing process is very obvious. Based on the author's practical experience in engineering plastics industry and company A's marketing management, this paper makes a thorough analysis and study on the marketing strategy of A company's engineering plastics products by using the relevant marketing theory. This paper studies the marketing situation of engineering plastics products in company A from the aspects of the characteristics of engineering plastics, the status quo of the industry, and the market demand and possession of the products. On this basis, the marketing strategy of company A is analyzed from two angles of industry macro environment and industry competition environment, and the formulation of marketing strategy for engineering plastics products of company A and the relevant implementation and safeguard measures are discussed in detail.
【學位授予單位】：長春理工大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F274;F426.72
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