【摘要】：企業(yè)在發(fā)展歷程中,不同的階段會處于不同的瓶頸。尤其是屬于成長期向成熟期過渡的企業(yè),他們所遇到的問題也是最為復雜,最為困難。本文通過不同的定價方法比較,以及通過產品制造工藝的改進,能夠大大降低產品的成本,降低產品的定價。并且,本文所提到的定價是通過計算產品的成本,以成本的定額比率來計算利潤,最終定價來自于成本與利潤之和。通過降低產品的定價,讓企業(yè)的產品在市場中擁有更多的競爭力。為了讓更多處于成長期的企業(yè)能夠長久持續(xù)經營,在市場競爭中能夠存活下來,并且逐步過渡到企業(yè)成熟期。本文通過案例分析,比較了三種不同狀態(tài)下的產品定價方法,證明正處于成長期且正在擴大公司運營規(guī)模的公司,以預估成熟期狀態(tài)的產品定價優(yōu)于成長期狀態(tài)的產品定價,然后再通過產品工藝的改變與提升,證明它是能夠優(yōu)化產品定價。本文通過實際案例的分析,希望能給正處于成長期的公司企業(yè)一些參考信息,幫助中小企業(yè)解決成長期中的難題。
[Abstract]:Enterprises in the development process, different stages will be in different bottlenecks. Especially in the transition from growth to maturity, the problems they encounter are the most complex and difficult. Through the comparison of different pricing methods and the improvement of product manufacturing process, the cost and pricing of products can be greatly reduced. Moreover, the pricing mentioned in this paper is calculated by calculating the cost of the product and calculating the profit by the fixed ratio of the cost. The final pricing comes from the sum of the cost and the profit. By reducing the pricing of products, let enterprises have more competitive products in the market. In order to make more and more enterprises in the growth period can continue to operate for a long time, can survive in the market competition, and gradually transition to the maturity of the enterprise. Through the case study, this paper compares three different product pricing methods, and proves that the companies in the growing period are expanding their operating scale, and the product pricing in the state of maturity is better than that in the state of the growth period, and the price of the product in the state of maturity is better than that of the one in the state of maturity. Then through the product process change and promotion, it is proved that it is able to optimize product pricing. Through the analysis of practical cases, this paper hopes to give some reference information to the enterprises in the growing period and help the small and medium-sized enterprises to solve the problems in the growing period.
【學位授予單位】：華東理工大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F426.471;F275

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