【摘要】：近年來，中國(guó)貿(mào)易轉(zhuǎn)型時(shí)期各大主要產(chǎn)業(yè)都在面臨轉(zhuǎn)型，服裝產(chǎn)業(yè)自然也不例外，必須進(jìn)行轉(zhuǎn)型升級(jí)。2006年以后，隨著中國(guó)勞動(dòng)力成本的上升與東南亞、印度等地區(qū)的勞動(dòng)力成本的下降，，在這些地區(qū)勞動(dòng)力成本已經(jīng)低于我國(guó)的現(xiàn)狀下，國(guó)際貿(mào)易中，中國(guó)在服裝產(chǎn)業(yè)的傳統(tǒng)勞動(dòng)力優(yōu)勢(shì)也將消失殆盡，因而我們必須尋求新的發(fā)展與出路。本文主要通過對(duì)貿(mào)易轉(zhuǎn)型時(shí)期國(guó)際與中國(guó)服裝產(chǎn)業(yè)的發(fā)展?fàn)顩r的調(diào)查，對(duì)中國(guó)服裝產(chǎn)業(yè)進(jìn)行SWOT分析，尋求到可能影響中國(guó)服裝產(chǎn)業(yè)加速轉(zhuǎn)型速度的國(guó)內(nèi)外因素，得出在貿(mào)易轉(zhuǎn)型時(shí)期，中國(guó)服裝產(chǎn)業(yè)想要向OBM模式跨越，就必須在產(chǎn)品創(chuàng)新，信息化管理的同時(shí)注重自身優(yōu)勢(shì)品牌的建設(shè)，并將文化內(nèi)涵融入到品牌建設(shè)中，這樣中國(guó)服裝業(yè)才能在貿(mào)易轉(zhuǎn)型時(shí)期掘金。
[Abstract]:In recent years, the major industries in the period of China's trade transformation are facing the transformation, and the clothing industry is no exception, it must be upgraded. After 2006, with the rising labor costs in China and Southeast Asia, With the decline of labor costs in India and other regions, where the labor costs in these areas are already lower than in China, in international trade, China's traditional labor advantages in the garment industry will also disappear. Therefore, we must seek new development and outlet. Based on the investigation of the development of international and Chinese garment industry during the period of trade transition, this paper makes a SWOT analysis of China's garment industry, and finds out the domestic and foreign factors that may affect the speed of the transformation of China's garment industry. It is concluded that in the period of trade transformation, if China's garment industry wants to leap to the OBM model, it must pay attention to the construction of its own dominant brand while product innovation and information management, and integrate the cultural connotation into the brand construction. Only in this way can the Chinese clothing industry dig gold in the period of trade transformation.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F752;F426.86

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