【摘要】：近年來,中國醫(yī)療器械行業(yè)得到了突飛猛進的發(fā)展,每年增速達到兩位數(shù)。但是,與發(fā)達國家醫(yī)療器械行業(yè)之間存在巨大的差距,預(yù)示著中國的醫(yī)療器械行業(yè)還有廣闊的發(fā)展空間。A公司作為一家家用醫(yī)療儀器制造公司,如何在越來越復雜的動態(tài)競爭環(huán)境下,把握行業(yè)發(fā)展的大好機遇,結(jié)合自身的資源能力,努力發(fā)揮自己的優(yōu)勢,制定適合企業(yè)狀況的戰(zhàn)略,保證企業(yè)長期、穩(wěn)定、持續(xù)的發(fā)展,是至關(guān)重要的。 本文利用動態(tài)競爭戰(zhàn)略的理論和方法,對A公司的戰(zhàn)略制定展開了詳細的研究。首先,通過對動態(tài)競爭戰(zhàn)略理論的回顧,給出了本文動態(tài)競爭戰(zhàn)略分析的框架。其次,通過對A公司環(huán)境、競爭對手和公司資源能力等因素的分析,指出了A公司戰(zhàn)略制定的關(guān)鍵因素。然后,基于上面的分析,指出公司戰(zhàn)略的總體思路,然后依次從市場定位、戰(zhàn)略定位、戰(zhàn)略目標、公司組織設(shè)計和商業(yè)模式這幾個方面詳細闡述了A公司的戰(zhàn)略制定。最后,從公司文化、競爭策略、生產(chǎn)策略、營銷策略和戰(zhàn)略實施過程中的風險因素及其控制手段這幾個方面詳細闡述了A公司戰(zhàn)略實施的關(guān)鍵環(huán)節(jié)。
[Abstract]:In recent years, China's medical device industry has been a rapid development, the annual growth rate reached double digits. However, there is a huge gap between the medical device industry in the developed countries and the medical device industry in China, which indicates that there is still broad room for development in the medical device industry in China. A company, as a domestic medical instrument manufacturing company, In the increasingly complex dynamic competition environment, how to grasp the excellent opportunities of industry development, combine their own resource ability, exert their own advantages, formulate the strategy suitable for the situation of the enterprise, ensure the long-term, stable and sustainable development of the enterprise. Is vital. Based on the theory and method of dynamic competitive strategy, this paper makes a detailed study on company A's strategy making. Firstly, by reviewing the theory of dynamic competitive strategy, the framework of dynamic competitive strategy analysis is given. Secondly, the paper points out the key factors of A company's strategic formulation by analyzing the factors such as company A's environment, competitors and company's resource ability. Then, based on the above analysis, the author points out the overall thinking of the company strategy, and then elaborates the strategic formulation of company A from the following aspects: market positioning, strategic objectives, company organization design and business model. Finally, from the aspects of company culture, competition strategy, production strategy, marketing strategy and the risk factors in the process of strategy implementation and their control measures, the key links of A company strategy implementation are elaborated in detail.
【學位授予單位】：復旦大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F426.4

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