【摘要】：西方國(guó)家的市場(chǎng)制度大致經(jīng)歷了自由放任的市場(chǎng)經(jīng)濟(jì)和國(guó)家干預(yù)的市場(chǎng)經(jīng)濟(jì)兩個(gè)階段,“非市場(chǎng)”概念就產(chǎn)生于國(guó)家干預(yù)之后。我國(guó)的“非市場(chǎng)”理論研究主要從西方引進(jìn),起步較晚,主要是從1978年,我國(guó)開始了以經(jīng)濟(jì)變革為主導(dǎo)的政治經(jīng)濟(jì)制度變遷和創(chuàng)新之后。但總體而言,我國(guó)理論界對(duì)于非市場(chǎng)理論的研究相比西方尚且算不上廣泛,關(guān)于電力企業(yè)的體系化非市場(chǎng)行為與戰(zhàn)略研究更是空白。而由于我國(guó)非市場(chǎng)戰(zhàn)略研究欠缺專門的準(zhǔn)備工作,包括電力等很多企業(yè)在進(jìn)行非市場(chǎng)行為時(shí)出現(xiàn)大量被動(dòng)現(xiàn)象,沒有有效、規(guī)范和整體的戰(zhàn)略體系進(jìn)行指導(dǎo)。而隨著我國(guó)社會(huì)主義市場(chǎng)經(jīng)濟(jì)體制改革的不斷深化和社會(huì)變革逐步發(fā)展,非市場(chǎng)因素越來越受到關(guān)注,企業(yè)在實(shí)施市場(chǎng)戰(zhàn)略的同時(shí),也需要建立整體的應(yīng)對(duì)非市場(chǎng)環(huán)境的非市場(chǎng)戰(zhàn)略體系,本文的研究目的就在于分析X電力公司的非市場(chǎng)行為并進(jìn)行歸類,設(shè)計(jì)適合于X電力公司的非市場(chǎng)戰(zhàn)略,藉此促進(jìn)企業(yè)的良性健康發(fā)展。 本文的研究?jī)?nèi)容主要包括：第一,對(duì)X電力公司進(jìn)行非市場(chǎng)行為和戰(zhàn)略研究的必要性,該部分內(nèi)容主要研究非市場(chǎng)行為戰(zhàn)略必要性,電力企業(yè)的大致沿革和目前非市場(chǎng)行為現(xiàn)狀。第二,X電力公司的非市場(chǎng)行為的分類表現(xiàn)。第三,非市場(chǎng)戰(zhàn)略,主要從政治戰(zhàn)略、社會(huì)責(zé)任戰(zhàn)略、公眾及媒體戰(zhàn)略等方面,探討電力企業(yè)可以采取哪些戰(zhàn)術(shù)策略。第四,非市場(chǎng)戰(zhàn)略的保障體系構(gòu)建。本文依據(jù)公開的新聞報(bào)道和調(diào)查研究報(bào)告等綜合資料歸納總結(jié)供電企業(yè)非市場(chǎng)行為,采用了內(nèi)容分析法,通過VRIO框架對(duì)這些行為進(jìn)行預(yù)測(cè)評(píng)估與研究。 通過深入研究,本文得出下列結(jié)論：第一,非市場(chǎng)行為及非市場(chǎng)環(huán)境對(duì)X電力企業(yè)存在重要影響；第二,X電力企業(yè)可以采取的非市場(chǎng)戰(zhàn)略有政治戰(zhàn)略、社會(huì)責(zé)任戰(zhàn)略和公眾及媒體戰(zhàn)略。
[Abstract]:The market system of western countries has experienced two stages: laissez-faire market economy and state intervention market economy, and the concept of "non-market" comes into being after state intervention. The theoretical research of "non-market" in China is mainly introduced from the West, which started late, mainly from 1978, after the political and economic institutional changes and innovations led by economic change in our country. But in general, the research on the non-market theory in our country is not wide compared with the western countries, and the research on the systematized non-market behavior and strategy of the electric power enterprises is still blank. However, due to the lack of special preparatory work in the study of non-market strategy in China, many enterprises, such as electric power, have a large number of passive phenomena in the process of non-market behavior, and there is no effective, standardized and overall strategic system to guide them. With the deepening of the reform of the socialist market economy system and the gradual development of the social reform, the non-market factors have been paid more and more attention to, and the enterprises are implementing the market strategy at the same time. It is also necessary to establish an overall non-market strategy system to deal with non-market environment. The purpose of this paper is to analyze and classify the non-market behavior of X Power Company and to design a non-market strategy suitable for X Power Company. In order to promote the healthy development of enterprises. The main contents of this paper are as follows: first, the necessity of non-market behavior and strategy research in X Power Company, this part mainly studies the necessity of non-market behavior strategy. The general evolution of power enterprises and the current situation of non-market behavior. The second X power company's non-market behavior classification performance. Third, non-market strategy, mainly from the political strategy, social responsibility strategy, public and media strategy, and so on, discusses the electric power enterprise can take what tactics strategy. Fourth, the construction of the security system of non-market strategy. This paper sums up and summarizes the non-market behaviors of power supply enterprises based on the comprehensive data such as public news reports and investigation and research reports, and adopts the content analysis method to predict, evaluate and study these behaviors through the VRIO framework. Through in-depth research, this paper draws the following conclusions: first, non-market behavior and non-market environment have important influence on X power enterprise; second, the non-market strategy that X power enterprise can adopt has political strategy. Social responsibility strategy and public and media strategy.
【學(xué)位授予單位】：南京理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F426.61

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本文編號(hào)：2225009