【摘要】：本論文以企業(yè)國際化、企業(yè)戰(zhàn)略、企業(yè)國際化戰(zhàn)略及國際化動因、條件及過程相關(guān)理論為依據(jù)，基于國內(nèi)建筑陶瓷產(chǎn)業(yè)發(fā)展現(xiàn)狀及建筑陶瓷企業(yè)宏觀戰(zhàn)略環(huán)境，評價(jià)了我國建筑陶瓷企業(yè)國際化現(xiàn)狀，并結(jié)合企業(yè)國際化程度及產(chǎn)業(yè)國際化程度提出我國建筑陶瓷企業(yè)國際化戰(zhàn)略方案、實(shí)施路徑及保障策略。本文主要研究內(nèi)容包括以下幾個(gè)方面： （1）建筑陶瓷企業(yè)國際化戰(zhàn)略研究的必要性及可行性分析。通過分析建筑陶瓷國際化戰(zhàn)略研究的背景和意義，給出本文的研究主題、研究范圍、研究思路、研究方法以及研究的基本框架。繼而界定相關(guān)概念，就企業(yè)國際化的動因、條件及過程相關(guān)理論做系統(tǒng)分析。 （2）國內(nèi)外建筑陶瓷產(chǎn)業(yè)發(fā)展現(xiàn)狀及我國建筑陶瓷產(chǎn)業(yè)的宏觀環(huán)境分析。通過對國內(nèi)外建筑陶瓷產(chǎn)業(yè)發(fā)展現(xiàn)狀分析，探討國內(nèi)外建筑陶瓷產(chǎn)業(yè)的發(fā)展特征，，在此基礎(chǔ)上運(yùn)用比較優(yōu)勢模型分析我國建筑陶瓷產(chǎn)業(yè)的國際競爭力。同時(shí)，基于PEST分析模型系統(tǒng)分析我國建筑陶瓷企業(yè)國際化的政治法律、經(jīng)濟(jì)、社會及技術(shù)環(huán)境。 （3）我國建筑陶瓷企業(yè)國際化戰(zhàn)略的制定及配備。基于管理、產(chǎn)品、品牌、資本、理念及人力資源這六個(gè)方面做出我國建筑陶瓷企業(yè)國際化的戰(zhàn)略定位，在運(yùn)用SWOT分析法對建筑陶瓷企業(yè)內(nèi)外部環(huán)境進(jìn)行綜合分析的基礎(chǔ)上，構(gòu)建我國建筑陶瓷企業(yè)國際化戰(zhàn)略模型，并結(jié)合建筑陶瓷企業(yè)國際化程度及產(chǎn)業(yè)國際化程度，給出我國建筑陶瓷企業(yè)國際化戰(zhàn)略方案、路徑及保障策略。
[Abstract]:This paper is based on the theories of enterprise internationalization, enterprise strategy, enterprise internationalization strategy and internationalization motivation, condition and process, based on the present situation of the development of domestic building ceramics industry and the macro strategic environment of building ceramics enterprises. This paper evaluates the current situation of the internationalization of Chinese architectural ceramics enterprises, and puts forward the strategic plan, implementation path and guarantee strategy for the internationalization of Chinese architectural ceramics enterprises in combination with the degree of internationalization of enterprises and the degree of industrial internationalization. The main contents of this paper are as follows: (1) the necessity and feasibility of internationalization strategy research of architectural ceramics enterprises. By analyzing the background and significance of the research on the internationalization strategy of architectural ceramics, this paper gives the research theme, research scope, research ideas, research methods and the basic framework of the research. Then it defines the relevant concepts and makes a systematic analysis of the motivation, conditions and process related theories of enterprise internationalization. (2) the development status of the building ceramics industry at home and abroad and the macro environment analysis of the building ceramics industry in China. Based on the analysis of the present situation of the building ceramics industry at home and abroad, the development characteristics of the building ceramics industry at home and abroad are discussed, and the international competitiveness of the building ceramics industry of our country is analyzed by using the comparative advantage model. At the same time, the political, legal, economic, social and technological environment of the internationalization of Chinese building ceramics enterprises is systematically analyzed based on the PEST analysis model. (3) the formulation and equipping of the internationalization strategy of the building ceramics enterprises in China. Based on the six aspects of management, product, brand, capital, concept and human resources, this paper makes a strategic orientation for the internationalization of Chinese architectural ceramics enterprises, and makes a comprehensive analysis of the internal and external environment of building ceramics enterprises by using SWOT analysis method. The internationalization strategy model of building ceramics enterprises in China is constructed. Combining with the internationalization degree of building ceramics enterprises and the degree of industry internationalization, the strategy plan, path and guarantee strategy of building ceramics enterprises in China are given.
【學(xué)位授予單位】：景德鎮(zhèn)陶瓷學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F272;F426.721

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