【摘要】：空氣污染,二氧化碳排放量,化石燃料儲(chǔ)備,未開(kāi)發(fā)的垃圾,破壞環(huán)境,工業(yè)發(fā)展,經(jīng)濟(jì)增長(zhǎng),與國(guó)家發(fā)達(dá)。所有這些詞都有一個(gè)共同點(diǎn)；能源生產(chǎn)。從基本燃燒火到太空探,人類取得了巨大的技術(shù)進(jìn)步。遺憾的是,我們進(jìn)步的來(lái)源也可能導(dǎo)致我們的滅亡。全球污染已經(jīng)達(dá)到了臨界點(diǎn),像損害地球的癌癥-這個(gè)癌癥的病因現(xiàn)在是中國(guó)。在二○○九年,中國(guó)已成為世界上能源消耗和二氧化碳排放最高的國(guó)家。隨著高速經(jīng)濟(jì)發(fā)展和能源消耗增長(zhǎng),中國(guó)政府面對(duì)著越來(lái)越大的壓力,要保持能源供應(yīng)和需求之間的平衡,又要找到長(zhǎng)期可持續(xù)的解決方案。中國(guó)明白自己的未來(lái)進(jìn)化不能光依靠傳統(tǒng)能源,第十二個(gè)五年計(jì)劃把環(huán)保目標(biāo)與跟西方開(kāi)放成為重點(diǎn)。國(guó)際可再生能源公司和公用事業(yè)公司可以用他們的訣竅來(lái)幫助這個(gè)過(guò)度時(shí)期,因?yàn)榧夹g(shù)工程將推動(dòng)進(jìn)步。這條龍已經(jīng)成為了世界上第一大的再生能源市場(chǎng),也將會(huì)成為全球最大的經(jīng)濟(jì),這個(gè)結(jié)果完全可能以后就光靠再生能源。本文的目標(biāo)是要從ENEL Green Power的角度找到一個(gè)假設(shè)策略能進(jìn)入中國(guó)能源市場(chǎng)。這個(gè)過(guò)程是用上而下的方式-先看再生能源領(lǐng)域的概述,觀察歷史和未來(lái)的投資趨勢(shì),按國(guó)家,技術(shù),與類型做分析。之后,研究觀點(diǎn)轉(zhuǎn)向競(jìng)爭(zhēng)格局,行業(yè)內(nèi)的并購(gòu)活動(dòng),最新的財(cái)務(wù)業(yè)績(jī),與那些主要問(wèn)題和情緒影響產(chǎn)業(yè)。所有的論據(jù)會(huì)特別考慮中國(guó)的觀點(diǎn)。在第二部分,重點(diǎn)改變成中國(guó)電力市場(chǎng)。首先來(lái)了解市場(chǎng)的結(jié)構(gòu),過(guò)去和現(xiàn)在的調(diào)節(jié),與每個(gè)中國(guó)電力行業(yè)的參與者：特別注意來(lái)自國(guó)外的。下面要介紹ENEL Green Power,仔細(xì)看他們實(shí)際和計(jì)劃的多樣化經(jīng)營(yíng),他們的財(cái)務(wù)里程碑,還有跟競(jìng)爭(zhēng)對(duì)手比較的競(jìng)爭(zhēng)優(yōu)勢(shì)。在最后才可以分析所有可行的行動(dòng),為了創(chuàng)建一個(gè)策略來(lái)了解操作的假設(shè)吸引力。做完分析,我們可以更加中合的來(lái)判斷再生能源行業(yè),它的投資趨勢(shì),還有競(jìng)爭(zhēng)對(duì)手與并購(gòu)活動(dòng),特別關(guān)照中國(guó)市場(chǎng)獨(dú)特的因素。得出來(lái)的結(jié)論：雖然中國(guó)政府在努力往前強(qiáng)調(diào)有效競(jìng)爭(zhēng),中國(guó)市場(chǎng)暫時(shí)還比較分散,還沒(méi)有成熟。市場(chǎng)的外國(guó)參與者不能夠自由行動(dòng)因?yàn)殡[藏的偏私還是在影響項(xiàng)目批準(zhǔn)決定和招標(biāo)。另外一方面,由于再生能源革命現(xiàn)狀已經(jīng)開(kāi)始改變,被技術(shù)和業(yè)務(wù)需要推動(dòng)。到目前,中國(guó)再生能源行業(yè)的增長(zhǎng)集中于數(shù)量,沒(méi)有注意到增長(zhǎng)的質(zhì)量與透明性,但隨著市場(chǎng)的成熟這個(gè)在經(jīng)歷變化。政府承認(rèn)最重要的弱點(diǎn)：它們明白光用注資去積極滲透發(fā)達(dá)市場(chǎng)是不夠的,國(guó)內(nèi)市場(chǎng)還分散與從管理不善遭受.最近發(fā)布的政策支持這個(gè)趨勢(shì),協(xié)助外國(guó)公司進(jìn)入市場(chǎng),注意力集中在提高市場(chǎng)質(zhì)量。市場(chǎng)正處于變革和整合,在這段關(guān)鍵期間外國(guó)公司可以創(chuàng)造重要機(jī)會(huì),特別是要建立長(zhǎng)期戰(zhàn)略的。中國(guó)的供應(yīng)鏈缺口和技術(shù)短缺會(huì)吸引積極主動(dòng)的公司-中國(guó)知道無(wú)法單獨(dú)達(dá)到目標(biāo),要和國(guó)際企業(yè)一定程度的長(zhǎng)期協(xié)作。歷史告訴我們,在革命期間中誰(shuí)能夠?qū)嵤┝己玫膽?zhàn)略決策,后面會(huì)有跟多的機(jī)會(huì)成為領(lǐng)導(dǎo)者,最有可能從冒的風(fēng)險(xiǎn)收到回報(bào)。國(guó)際化公司像EGP應(yīng)該注意這些競(jìng)爭(zhēng)機(jī)會(huì)。耽誤時(shí)間也可能會(huì)選錯(cuò)決策。中國(guó)的政策與調(diào)節(jié)會(huì)改變,但它們的歷史,傳統(tǒng),文化是改變不了的。別的公司的經(jīng)驗(yàn)表明需要至少幾年努力和業(yè)務(wù)伙伴及政府機(jī)構(gòu)做好關(guān)系,業(yè)務(wù)才能真正起飛并成為盈利。一個(gè)公司的網(wǎng)絡(luò)和關(guān)系至關(guān)重要。Enel Green Power已經(jīng)有所有必要的技能,在國(guó)際臺(tái)上有許多競(jìng)爭(zhēng)優(yōu)勢(shì),下面一步應(yīng)該給中國(guó)的再生能源革命充分的重視。
[Abstract]:Air pollution, carbon dioxide emissions, fossil fuel reserves, undeveloped waste, environmental damage, industrial development, economic growth, and national development. All these words have one thing in common; energy production. From basic combustion to space exploration, mankind has made tremendous technological progress. Unfortunately, the source of our progress may also lead to it. Our demise. Global pollution has reached a critical point, like the cancer that damages the planet - the cause of this cancer is now China. In 2009, China has become the world's highest energy consumption and carbon dioxide emissions. China understands that its future evolution cannot rely solely on traditional energy. The 12th Five-Year Plan focuses on environmental goals and opening up to the West. International renewable energy companies and utilities can use their know-how to help. The goal of this article is to find a hypothetical strategy from the perspective of ENEL Green Power to enter China. Source markets. This process is a top-down approach - first looking at an overview of the renewable energy sector, looking at historical and future investment trends, analyzing by country, technology, and type. In the second part, the emphasis will be shifted to the Chinese electricity market. First of all, to understand the structure of the market, past and present regulation, and each participant in the Chinese electricity industry: pay special attention to those from abroad. Financial milestones, and competitive advantage over competitors. At the end of the day, you can analyze all the possible actions to create a strategy to understand the hypothetical attractiveness of the operation. The conclusion is that although the Chinese government is trying to advance its emphasis on effective competition, the Chinese market is still relatively fragmented and immature for the time being. Foreign participants in the market are unable to move freely because of hidden favoritism. On the other hand, due to the renewable energy revolution, project approval decisions and tenders are still affected. The situation has begun to change, driven by technological and business needs. So far, China's renewable energy industry has focused on quantity, ignoring the quality and transparency of growth, but is experiencing changes as the market matures. Recent policies support the trend to help foreign companies enter the market and focus on improving the quality of the market. The market is undergoing transformation and integration, during which foreign companies can create important opportunities, especially to build long-term strategies. Shortages and technological shortages attract proactive companies - China knows it can't reach its goals alone, and needs to work with international companies for a certain length of time. Chemical companies like EGP should pay attention to these competitive opportunities. Delaying time can also lead to wrong decisions. China's policies and regulations can change, but their history, traditions, and culture can't change. Experience from other companies shows that it takes at least a few years of hard work and good relationships with business partners and government agencies to really take off and become profitable. Li. A company's network and relationships are crucial. Enel Green Power already has all the necessary skills and has many competitive advantages on the international stage. The next step should give full attention to China's renewable energy revolution.
【學(xué)位授予單位】：復(fù)旦大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F426.61

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