【摘要】：空氣污染,二氧化碳排放量,化石燃料儲備,未開發(fā)的垃圾,破壞環(huán)境,工業(yè)發(fā)展,經濟增長,與國家發(fā)達。所有這些詞都有一個共同點；能源生產。從基本燃燒火到太空探,人類取得了巨大的技術進步。遺憾的是,我們進步的來源也可能導致我們的滅亡。全球污染已經達到了臨界點,像損害地球的癌癥-這個癌癥的病因現在是中國。在二○○九年,中國已成為世界上能源消耗和二氧化碳排放最高的國家。隨著高速經濟發(fā)展和能源消耗增長,中國政府面對著越來越大的壓力,要保持能源供應和需求之間的平衡,又要找到長期可持續(xù)的解決方案。中國明白自己的未來進化不能光依靠傳統(tǒng)能源,第十二個五年計劃把環(huán)保目標與跟西方開放成為重點。國際可再生能源公司和公用事業(yè)公司可以用他們的訣竅來幫助這個過度時期,因為技術工程將推動進步。這條龍已經成為了世界上第一大的再生能源市場,也將會成為全球最大的經濟,這個結果完全可能以后就光靠再生能源。本文的目標是要從ENEL Green Power的角度找到一個假設策略能進入中國能源市場。這個過程是用上而下的方式-先看再生能源領域的概述,觀察歷史和未來的投資趨勢,按國家,技術,與類型做分析。之后,研究觀點轉向競爭格局,行業(yè)內的并購活動,最新的財務業(yè)績,與那些主要問題和情緒影響產業(yè)。所有的論據會特別考慮中國的觀點。在第二部分,重點改變成中國電力市場。首先來了解市場的結構,過去和現在的調節(jié),與每個中國電力行業(yè)的參與者：特別注意來自國外的。下面要介紹ENEL Green Power,仔細看他們實際和計劃的多樣化經營,他們的財務里程碑,還有跟競爭對手比較的競爭優(yōu)勢。在最后才可以分析所有可行的行動,為了創(chuàng)建一個策略來了解操作的假設吸引力。做完分析,我們可以更加中合的來判斷再生能源行業(yè),它的投資趨勢,還有競爭對手與并購活動,特別關照中國市場獨特的因素。得出來的結論：雖然中國政府在努力往前強調有效競爭,中國市場暫時還比較分散,還沒有成熟。市場的外國參與者不能夠自由行動因為隱藏的偏私還是在影響項目批準決定和招標。另外一方面,由于再生能源革命現狀已經開始改變,被技術和業(yè)務需要推動。到目前,中國再生能源行業(yè)的增長集中于數量,沒有注意到增長的質量與透明性,但隨著市場的成熟這個在經歷變化。政府承認最重要的弱點：它們明白光用注資去積極滲透發(fā)達市場是不夠的,國內市場還分散與從管理不善遭受.最近發(fā)布的政策支持這個趨勢,協助外國公司進入市場,注意力集中在提高市場質量。市場正處于變革和整合,在這段關鍵期間外國公司可以創(chuàng)造重要機會,特別是要建立長期戰(zhàn)略的。中國的供應鏈缺口和技術短缺會吸引積極主動的公司-中國知道無法單獨達到目標,要和國際企業(yè)一定程度的長期協作。歷史告訴我們,在革命期間中誰能夠實施良好的戰(zhàn)略決策,后面會有跟多的機會成為領導者,最有可能從冒的風險收到回報。國際化公司像EGP應該注意這些競爭機會。耽誤時間也可能會選錯決策。中國的政策與調節(jié)會改變,但它們的歷史,傳統(tǒng),文化是改變不了的。別的公司的經驗表明需要至少幾年努力和業(yè)務伙伴及政府機構做好關系,業(yè)務才能真正起飛并成為盈利。一個公司的網絡和關系至關重要。Enel Green Power已經有所有必要的技能,在國際臺上有許多競爭優(yōu)勢,下面一步應該給中國的再生能源革命充分的重視。
[Abstract]:Air pollution, carbon dioxide emissions, fossil fuel reserves, undeveloped waste, environmental damage, industrial development, economic growth, and national development. All these words have one thing in common; energy production. From basic combustion to space exploration, mankind has made tremendous technological progress. Unfortunately, the source of our progress may also lead to it. Our demise. Global pollution has reached a critical point, like the cancer that damages the planet - the cause of this cancer is now China. In 2009, China has become the world's highest energy consumption and carbon dioxide emissions. China understands that its future evolution cannot rely solely on traditional energy. The 12th Five-Year Plan focuses on environmental goals and opening up to the West. International renewable energy companies and utilities can use their know-how to help. The goal of this article is to find a hypothetical strategy from the perspective of ENEL Green Power to enter China. Source markets. This process is a top-down approach - first looking at an overview of the renewable energy sector, looking at historical and future investment trends, analyzing by country, technology, and type. In the second part, the emphasis will be shifted to the Chinese electricity market. First of all, to understand the structure of the market, past and present regulation, and each participant in the Chinese electricity industry: pay special attention to those from abroad. Financial milestones, and competitive advantage over competitors. At the end of the day, you can analyze all the possible actions to create a strategy to understand the hypothetical attractiveness of the operation. The conclusion is that although the Chinese government is trying to advance its emphasis on effective competition, the Chinese market is still relatively fragmented and immature for the time being. Foreign participants in the market are unable to move freely because of hidden favoritism. On the other hand, due to the renewable energy revolution, project approval decisions and tenders are still affected. The situation has begun to change, driven by technological and business needs. So far, China's renewable energy industry has focused on quantity, ignoring the quality and transparency of growth, but is experiencing changes as the market matures. Recent policies support the trend to help foreign companies enter the market and focus on improving the quality of the market. The market is undergoing transformation and integration, during which foreign companies can create important opportunities, especially to build long-term strategies. Shortages and technological shortages attract proactive companies - China knows it can't reach its goals alone, and needs to work with international companies for a certain length of time. Chemical companies like EGP should pay attention to these competitive opportunities. Delaying time can also lead to wrong decisions. China's policies and regulations can change, but their history, traditions, and culture can't change. Experience from other companies shows that it takes at least a few years of hard work and good relationships with business partners and government agencies to really take off and become profitable. Li. A company's network and relationships are crucial. Enel Green Power already has all the necessary skills and has many competitive advantages on the international stage. The next step should give full attention to China's renewable energy revolution.
【學位授予單位】：復旦大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F426.61

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