中國(guó)家具出口問(wèn)題研究
[Abstract]:Since the reform and opening up, China's furniture manufacturing industry has made great progress, and the furniture industry has begun to take shape. According to the statistics of the National Bureau of Statistics, the total output value of China's furniture industry reached 241.6 billion yuan in 2007, ranking the first in the world and becoming a major producer and manufacturing center of furniture in the world. With the rapid growth of export trade, the furniture industry has become an important industry for China to earn foreign exchange. In 2005, China leaped to become the world's largest exporter of furniture. As a labor-intensive industry, the furniture industry has provided China with a large number of jobs and considerable profits from exports, making a significant contribution to China's economic growth. China's furniture industry is still immature, and there are still many problems to be solved in the export process, including external and internal problems. Therefore, under the background of economic globalization, it is of great practical significance to study the problems encountered in China's furniture export trade and continue to maintain a rapid growth momentum.
In the first chapter, the introduction part is the theoretical guidance of the whole paper. It introduces the macro-background, micro-background, research status and development trend of China's international trade frictions at home and abroad. It also explains the relevant terms and paves the way for the future articles. On the one hand, China's export earnings are considerable, and its share in the international market is expanding. Moreover, the export products also have the initial primary products to a large number of manufactured goods. On the other hand, China's dependence on foreign countries is still very high, which means that China has been subjected to. The impact of international trade frictions is also very volatile. Serious vicious competition between domestic export enterprises provides opportunities for foreign trade frictions. Micro-level, China's furniture export enterprises have frequently encountered trade barriers from European and American countries since 2003, including traditional anti-dumping, 337 investigations, special protection investigations, and new ones. This chapter also explains the definition and status quo of FSC certification in detail. The relevant data show that China's current FSC certification rate is still very low and can not get rid of the EU's green trade barriers in a short time.
The second chapter of the paper makes a detailed analysis of the export situation of Chinese furniture, mainly including the development of furniture export, production and export, including the overall scale, commodity structure, distribution of export places, trade methods, etc., to pave the way for the following theoretical analysis. After the implementation of the policy of reform and opening-up, the state encouraged foreign-funded institutions to invest in factories and bring in advanced production technology. By the end of the 20th century, China's furniture industry had an unprecedented prosperity and gradually entered the international market. In terms of product composition, wood furniture still accounts for more than 60%, metal furniture accounts for more than 20%. At the same time, recent data show that the proportion of metal and bamboo and rattan furniture is expanding. Latin America and Africa expanded their share of exports.
Chapter 3 of the paper points out that China's furniture export faces two problems. First, the external problems that restrict China's furniture export are mainly anti-dumping, green barriers, exchange rate fluctuations, export rebate rate reduction and other factors. Among them, the impact of FSC forest certification on China's furniture export is mainly analyzed. Following the 4.9% to 198% anti-dumping duties imposed by the United States on China's export of bedroom wooden furniture in January 2005, the Canadian furniture industry filed a special guarantee investigation in November 2005, demanding a three-year high surcharge on Chinese furniture. In addition, with the improvement of environmental protection standards for raw materials, China has been imposing a three-year surcharge on Chinese furniture. Furniture exports will also be directly affected. In May 2010, the European Commission approved a resolution on the award of eco-labelling standards for wooden furniture, 2009/894/EC. The standards focus on environmental protection and aim to reduce the impact on the environment and human health of wooden furniture in the course of its use. On March 3, 2013, the European Union will enforce the "Wood and Wood Regulations and the New Environmental Protection Design Directive". The Directive requires all vendors on the wood production, processing and marketing chain to be exported to the European Union in the future to obtain the FSC (Forest Certification) identity card. Submit basic information on the origin, country and forest, volume and weight of timber, name and address of log supplier to prove the legitimacy of timber sources. However, so far, only about 10% of the world's certified timber has been certified, while less than 1% of the timber in the Chinese market can be certified. Environmental factors are becoming a technological wall abroad. The prominent theme will pose a serious challenge to China's furniture exports with relatively low environmental standards. This paper focuses on the impact of FSC forest certification on world forestry and China's furniture industry, pointing out the direction for China's furniture industry.
In addition, on July 1, 2010, the export rebate rate was lowered from 13% to 11% or 9%, and on August 23, the processing trade policy was readjusted again, and 17 kinds of furniture were listed as restricted export commodities. According to this catalogue, furniture made from domestic wood is not allowed to be exported, but furniture made from imported wood is not. With the development of the world furniture market, China's furniture industry is facing strong international competition pressure. The market share of China's high-end furniture is being grabbed.
Second, the Chinese furniture industry in the export process of their own problems, blindly plagiarism, no brand awareness, the export market is too centralized and so on. Furniture embodies the aesthetic feeling and materials, has obvious public characteristics. Once the product comes out, other manufacturers can easily copy and improve. It has become a "trend": small factories imitate large factories, large factories imitate foreign countries, similar enterprises imitate each other. The main reasons for this industry status are: low entry threshold, shortage of design and research personnel.
With the continuous opening of the international market, China's furniture industry has gradually become a part of the global furniture value chain. According to the profit distribution of different links in the value chain, China's furniture export enterprises mainly adopt OEM and other processing trade methods in the whole production network. The furniture industry is facing a higher level of competition. How to improve the competitiveness of the international market to achieve new industrial growth, this will be an urgent problem.
Chapter 4 puts forward the corresponding countermeasures to the internal and external problems faced by the export of Chinese furniture industry.
On the enterprise level, first of all, we should promote industrial upgrading and increase the added value of products. On the one hand, we can follow the path of industrial upgrading from OEM to ODM and OBM, gradually change the processing and trade mode of OEM, and develop and increase the added value of products in the direction of independent design and creation of our own brands. Second, optimize the product structure. In terms of export products, the Chinese furniture industry should constantly optimize the product structure and continue to strengthen the export of wood furniture. At the same time, we should encourage the export growth of other types of furniture, especially metal furniture and bamboo and rattan furniture, so as to alleviate the shortage of raw materials for wooden furniture.
China's furniture industry should shift from relying on a foreign target market to multiple regions and countries, and actively seek and expand new target markets globally, such as Australia, Southeast Asia and South America. The export risk can also avoid the anti-dumping caused by the over-concentration of export areas, which is more conducive to expanding the scale of production of China's furniture industry to achieve economies of scale.
Furniture companies in developed countries have discovered this huge market and have taken advantage of China's abolition of furniture import tariffs to seize the high-end domestic furniture market. At the same time, furniture manufacturers in Southeast Asian countries have begun to compete. The rapid growth of imported furniture has forced Chinese enterprises to face more fierce competition, or the entire furniture industry is facing a severe test. In the face of the 1.3 billion people's consumption market, Chinese furniture enterprises can not give up, must change their thinking, first of all, to maintain the domestic market. More advantages: better understanding of the country's culture, society, law, etc., easier to establish sales channels, easier to create well-known brands.
From the government level, first of all, standardize the industry standards, especially the forest certification system standards, promote the integration of the furniture industry; secondly, adjust the export policy; thirdly, strengthen the government's negotiation ability, strive to seek a fair foreign trade environment, strengthen the international market standards, improve product market access; finally, encourage Enterprises carry out green technological innovation.
At the level of trade association, on the one hand, we should intervene in furniture export enterprises properly. Firstly, we should monitor the price and quantity of furniture export enterprises, coordinate the price of furniture export of member enterprises and avoid a vicious price war; secondly, we should provide members with the changes of economic policies in various countries, especially in the case of member enterprises. In addition, trade associations should promptly remind enterprises to pay attention to the sharp growth of their exports or exceed certain boundaries. If necessary, administrative intervention can be appropriately carried out according to the reaction of similar enterprises in the importing country. On the other hand, information transmission should be done well. First of all, the government should timely reflect the situation of the furniture industry and the obstacles encountered in furniture export, and strive for more policy and financial support for enterprises; secondly, timely provide enterprises with the latest supply and demand information at home and abroad, and actively expand channels for enterprises. The communication and cooperation of the exhibition organization will create a better platform for our furniture export.
The author hopes that the research in this paper can provide some suggestions and help for China's furniture industry to solve the export problems, so that China can maintain the status of the world's furniture exporting power for a long time and make the furniture industry a new engine for China's economic growth.
【學(xué)位授予單位】:東北財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2013
【分類(lèi)號(hào)】:F426.88;F752.62
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