XX風電公司銷售渠道拓展對策研究
發(fā)布時間：2018-08-17 16:51
【摘要】：風能是一種取之不盡的可再生能源能源,引起了世界上的各個國家的重視。具有巨大的蘊藏量并且世界上的風能資源總量大約有2.74×109兆瓦,在這所有的能量中可以利用的風能大約是2×107兆瓦。我國有儲量很大的風資源、分布在各處,具有很大的開發(fā)潛能。 伴隨著全球經濟高速發(fā)展,風能開發(fā)并消費市場發(fā)展迅速。截至2010年底,全世界風電總裝機容量達199,520兆瓦,發(fā)電量超過4099億千瓦時,占世界電力總發(fā)電量的1.92%。傳統(tǒng)市場發(fā)展緩慢,新興市場卻蓬勃向上。中國風電2010年新增裝機容量達到18,928兆瓦,占全球新增裝機容量48%,超過美國,成為世界第一大風電市場。 在第十一個五年計劃期間,風電并網(wǎng)技術及風電的使用在我國發(fā)展極為迅速。從2007年以來,我國的風電及相關衍生經濟持續(xù)著暴發(fā)式增長趨勢。在風資源分布豐富的廣東,山東,新疆、遼寧、山東、內蒙古等地,當?shù)氐娘L電相關產業(yè)發(fā)展極其迅速。2010年10000兆瓦的發(fā)展目標在2008年就已達到,《可再生能源中長期規(guī)劃》中2020年30000兆瓦的風電裝機目標也在2010年提前實現(xiàn)。 風能是當今世界普及的新興能源之一,節(jié)能又環(huán)保。風電行業(yè)在全球普遍減排的呼吁下有著良好的發(fā)展機遇,尤其京都議定書的簽訂后發(fā)高速的發(fā)展。2010年我國的裝機容量累計已突破40000兆瓦,近海潮汐帶風電開發(fā)已經有了良好的開始。在陸地有限的空間競爭下我國風電設備市場以及風電開發(fā)業(yè)主之間的競爭越演越烈,企業(yè)如果要獲利必須在在搶占國內需求市場的的前提條件下,努力開發(fā)海外市場,亞洲市場更是重中之重。世界風力發(fā)電歷史悠久,國際國內在該行業(yè)都有擁有廣闊的開拓空間,樂觀的估計在未來20年的時間內都會以高速發(fā)展的事態(tài)前進,于此同時風電行業(yè)的盈利空間及資本回收期也將隨著技術的發(fā)展會逐步提高和相應縮短。在第十二個五年計劃期間,東北,西北和沿海的風電場建設及風力發(fā)電所需要的新增裝機速度將以較快的速度增長,并網(wǎng)技術的成熟和發(fā)電、風機設備的設計和制造等領域將成為投資熱點,市場前景極其看好。
[Abstract]:Wind energy is an inexhaustible renewable energy, which has attracted the attention of all countries in the world. There is a huge potential and the total amount of wind energy in the world is about 2.74 脳 109 MW, and the wind energy available in all of this energy is about 2 脳 107 MW. China has large reserves of wind resources, distributed everywhere, with great potential for development. With the rapid development of global economy, wind energy development and consumer market are developing rapidly. By the end of 2010, the world's total installed wind power capacity was 199520 megawatts, generating more than 409.9 billion kilowatt-hours of electricity, accounting for 1.92 percent of the world's total electricity generation. Traditional markets are slow to develop, but emerging markets are booming. China added 18928 megawatts of new wind capacity in 2010, accounting for 48 percent of the world's new capacity, overtaking the United States to become the world's largest wind power market. During the 11th five-year Plan, wind power grid technology and wind power use in China developed rapidly. Since 2007, wind power and related derivative economy in China has been increasing rapidly. In Guangdong, Shandong, Xinjiang, Liaoning, Shandong, Inner Mongolia and other places where wind resources are abundant, Local wind power related industries are developing rapidly. The 2010 target of 10000 megawatts was reached in 2008, and the 2020 target of 30000 megawatts of wind power installed in the medium and long term Plan for Renewable Energy was achieved ahead of schedule in 2010. Wind energy is one of the most popular new energy sources in the world, energy saving and environmental protection. Wind power industry has a good development opportunity under the appeal of global emission reduction, especially the rapid development of Kyoto Protocol. In 2010, China's installed capacity has exceeded 40000 megawatts. Offshore tidal zone wind power development has had a good start. Under the limited land space competition, the competition between the wind power equipment market and the wind power development owners in our country is becoming more and more intense. If enterprises want to make profits, they must strive to develop overseas markets under the precondition of seizing the domestic demand market. Asian markets are a top priority. Wind power generation in the world has a long history, the international and domestic industries have a broad development space, optimistic estimates in the next 20 years will be a rapid development of events. At the same time, the profit space and capital payback period of wind power industry will be gradually improved and shortened with the development of technology. During the 12th Five-Year Plan period, wind farms in the Northeast, Northwest and Coastal areas will be built and installed at a faster rate, with the maturity of grid-connected technology and the generation of electricity. The design and manufacture of fan equipment will become the investment hot spot, the market prospect is extremely optimistic.
【學位授予單位】：大連海事大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F426.2;F723
本文編號：2188288
[Abstract]:Wind energy is an inexhaustible renewable energy, which has attracted the attention of all countries in the world. There is a huge potential and the total amount of wind energy in the world is about 2.74 脳 109 MW, and the wind energy available in all of this energy is about 2 脳 107 MW. China has large reserves of wind resources, distributed everywhere, with great potential for development. With the rapid development of global economy, wind energy development and consumer market are developing rapidly. By the end of 2010, the world's total installed wind power capacity was 199520 megawatts, generating more than 409.9 billion kilowatt-hours of electricity, accounting for 1.92 percent of the world's total electricity generation. Traditional markets are slow to develop, but emerging markets are booming. China added 18928 megawatts of new wind capacity in 2010, accounting for 48 percent of the world's new capacity, overtaking the United States to become the world's largest wind power market. During the 11th five-year Plan, wind power grid technology and wind power use in China developed rapidly. Since 2007, wind power and related derivative economy in China has been increasing rapidly. In Guangdong, Shandong, Xinjiang, Liaoning, Shandong, Inner Mongolia and other places where wind resources are abundant, Local wind power related industries are developing rapidly. The 2010 target of 10000 megawatts was reached in 2008, and the 2020 target of 30000 megawatts of wind power installed in the medium and long term Plan for Renewable Energy was achieved ahead of schedule in 2010. Wind energy is one of the most popular new energy sources in the world, energy saving and environmental protection. Wind power industry has a good development opportunity under the appeal of global emission reduction, especially the rapid development of Kyoto Protocol. In 2010, China's installed capacity has exceeded 40000 megawatts. Offshore tidal zone wind power development has had a good start. Under the limited land space competition, the competition between the wind power equipment market and the wind power development owners in our country is becoming more and more intense. If enterprises want to make profits, they must strive to develop overseas markets under the precondition of seizing the domestic demand market. Asian markets are a top priority. Wind power generation in the world has a long history, the international and domestic industries have a broad development space, optimistic estimates in the next 20 years will be a rapid development of events. At the same time, the profit space and capital payback period of wind power industry will be gradually improved and shortened with the development of technology. During the 12th Five-Year Plan period, wind farms in the Northeast, Northwest and Coastal areas will be built and installed at a faster rate, with the maturity of grid-connected technology and the generation of electricity. The design and manufacture of fan equipment will become the investment hot spot, the market prospect is extremely optimistic.
【學位授予單位】：大連海事大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F426.2;F723
【參考文獻】
相關期刊論文 前2條
1 張明鋒;鄧凱;陳波;王盛;高濤;方正;王樹春;;中國風電產業(yè)現(xiàn)狀與發(fā)展[J];機電工程;2010年01期
2 王紅芳;劉瑋;鄭慶堯;趙建春;;風電場風能資源評估幾個關鍵問題分析[J];西北水電;2011年S1期
，本文編號：2188288
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