【摘要】：企業(yè)文化是企業(yè)在發(fā)展中形成的一種企業(yè)員工共享的經(jīng)營理念、經(jīng)營思想、企業(yè)精神、價(jià)值觀念和行為準(zhǔn)則,是推動企業(yè)發(fā)展的不歇動力。如果公司法人治理結(jié)構(gòu)、產(chǎn)權(quán)、管理體系、組織機(jī)構(gòu)看作為企業(yè)的“硬件”,那么企業(yè)文化則是“軟件”。公司沒有形成一個(gè)共同的價(jià)值觀和理想,思想觀念沒有相應(yīng)的引導(dǎo)和約束下,單純的機(jī)制和制度約束是不可能達(dá)到預(yù)期目標(biāo)的。因此,企業(yè)文化是企業(yè)發(fā)展的靈魂,是構(gòu)建企業(yè)組織的重要“基因”。作為新建成立的新公司,首要就是需構(gòu)建自身的文化基因,找到自身的企業(yè)靈魂。本文以文州鋼鐵有限公司企業(yè)文化重塑為研究課題,憑借企業(yè)文化研究理論的支持,以改善文州鋼鐵有限公司經(jīng)營現(xiàn)狀為目的,圍繞著實(shí)現(xiàn)“從2013年虧損12億元,到2015年實(shí)現(xiàn)盈利”目標(biāo)展開研究,從中找出文州鋼鐵有限公司存在的問題和面臨的挑戰(zhàn),并通過塑造統(tǒng)一的企業(yè)文化來促使目標(biāo)最終實(shí)現(xiàn)。由于構(gòu)建企業(yè)文化是實(shí)現(xiàn)企業(yè)可持續(xù)發(fā)展的基礎(chǔ),本文首先對企業(yè)文化的內(nèi)涵、形成過程,國內(nèi)外企業(yè)文化變革理論、不同企業(yè)文化整合間的沖突及重要性;通過對集團(tuán)公司、文州鋼鐵有限公司現(xiàn)有文化的研究,闡述文州鋼鐵企業(yè)文化的建設(shè)情況、存在問題,從而提出了重塑文州鋼鐵有限公司企業(yè)文化的原則以及實(shí)施內(nèi)容、有效途徑。本文特點(diǎn)在于針對文州鋼鐵有限公司如何盡快扭轉(zhuǎn)虧損局面這一課題,從整體和系統(tǒng)的角度對文州鋼鐵有限公司企業(yè)文化重塑的理論、重塑的目標(biāo)、原則、體系與方法進(jìn)行深入的研究,并做到了理論與實(shí)踐的有機(jī)結(jié)合。
[Abstract]:Enterprise culture is a kind of management idea, management thought, enterprise spirit, value concept and code of conduct, which is formed in the development of enterprise, and it is the driving force to promote the development of enterprise. If corporate governance structure, property right, management system and organization are regarded as "hardware", then corporate culture is "software". The company does not form a common value and ideal, the ideological concept without the corresponding guidance and constraints, simple mechanism and system constraints is impossible to achieve the desired goal. Therefore, corporate culture is the soul of enterprise development and an important gene to construct enterprise organization. As a new company, it is necessary to build its own cultural genes and find its own soul. This paper focuses on the corporate culture reconstruction of Wenzhou Iron and Steel Co., Ltd., with the support of the theory of corporate culture research, and aims to improve the present operating situation of Wenzhou Iron and Steel Co., Ltd., and focuses on the realization of "loss of 1.2 billion yuan from 2013," The goal of achieving profitability by 2015 is studied to find out the problems and challenges faced by Wenzhou Iron & Steel Co., Ltd., and to achieve the goal by shaping a unified corporate culture. As the construction of corporate culture is the basis for the sustainable development of enterprises, this paper first of all, the connotation of corporate culture, the formation process, the theory of corporate culture change at home and abroad, the conflict and importance of different corporate culture integration. This paper studies the existing culture of Wenzhou Iron and Steel Co., Ltd., expounds the construction situation and existing problems of Wenzhou iron and steel enterprise culture, and puts forward the principles, contents and effective ways of remolding the enterprise culture of Wenzhou Iron and Steel Co., Ltd. The characteristics of this paper lie in how to reverse the situation of loss as soon as possible in Wenzhou Iron and Steel Co., Ltd., from the whole and systematic point of view, this paper discusses the theory, goal and principle of corporate culture remodeling of Wenzhou Iron and Steel Co., Ltd. The system and method are deeply studied, and the organic combination of theory and practice is achieved.
【學(xué)位授予單位】：電子科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F426.31;F270

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本文編號：2183626