【摘要】：隨著世界經(jīng)濟(jì)一體化的發(fā)展，企業(yè)發(fā)展的舞臺(tái)更加廣闊，企業(yè)之間的競爭也愈加激烈。中國石油渤海鉆探井下技術(shù)服務(wù)公司要在激烈的市場競爭中得以良好的發(fā)展，必須要適應(yīng)形勢需要，加強(qiáng)企業(yè)戰(zhàn)略管理。通過戰(zhàn)略管理，抓住發(fā)展機(jī)遇、克服自身不足、實(shí)現(xiàn)發(fā)展目標(biāo)。 本文系統(tǒng)闡述了戰(zhàn)略管理相關(guān)理論，按照戰(zhàn)略分析、戰(zhàn)略制定、戰(zhàn)略實(shí)施這三個(gè)環(huán)節(jié)，對(duì)中國石油渤海鉆探井下技術(shù)服務(wù)公司的外部環(huán)境、內(nèi)部資源進(jìn)行了全面梳理。在此基礎(chǔ)上，通過SWOT模型分析方法，分析了外部的發(fā)展機(jī)遇和可能的威脅、內(nèi)部的優(yōu)勢和劣勢，優(yōu)選了企業(yè)發(fā)展戰(zhàn)略，最后提出了戰(zhàn)略實(shí)施的保障措施。 本文從結(jié)構(gòu)上共分七個(gè)部分：第一章前言，提出了本文研究的意義、思路、方法和創(chuàng)新點(diǎn)；第二章是對(duì)本文引用的戰(zhàn)略分析內(nèi)容和戰(zhàn)略分析方法等相關(guān)理論知識(shí)進(jìn)行了介紹；第三章對(duì)中國石油渤海鉆探井下技術(shù)服務(wù)公司內(nèi)部條件進(jìn)行了分析，明確了在經(jīng)營狀況、人力資源、生產(chǎn)裝備、科研技術(shù)等方面的優(yōu)勢和劣勢；第四章對(duì)外部環(huán)境進(jìn)行了分析，闡述了企業(yè)所處行業(yè)面臨的發(fā)展機(jī)遇以及參與競爭面臨的外來威脅；第五章通過內(nèi)部因素評(píng)價(jià)、外部因素評(píng)價(jià)，，應(yīng)用SWOT模型分析，優(yōu)選企業(yè)發(fā)展戰(zhàn)略；第六章闡述了企業(yè)戰(zhàn)略實(shí)施內(nèi)容；第七章提出了戰(zhàn)略實(shí)施的保障措施。
[Abstract]:With the development of world economic integration, the stage of enterprise development is wider and the competition between enterprises is becoming more fierce. In order to develop well in the fierce market competition, CNPC must meet the needs of the situation and strengthen the strategic management of enterprises. Through strategic management, seize development opportunities, overcome their own shortcomings, and achieve development goals. According to the three links of strategic analysis, strategy formulation and strategy implementation, this paper systematically expounds the relevant theories of strategic management, and comprehensively combs the external environment and internal resources of CNPC drilling downhole technical service company. On this basis, through SWOT model analysis method, analyzed the external development opportunities and possible threats, internal strengths and weaknesses, selected the enterprise development strategy, and finally put forward the implementation of the strategy protection measures. This paper is divided into seven parts from the structure: the first chapter preface, has proposed the significance, the thought, the method and the innovation point of this article, the second chapter has carried on the introduction to the strategic analysis content and the strategy analysis method and so on related theory knowledge. The third chapter analyzes the internal conditions of CNPC Bohai drilling downhole technical service company, and clarifies the advantages and disadvantages in the aspects of management, human resources, production equipment, scientific research technology, etc. In the fourth chapter, the external environment is analyzed. The development opportunity of the industry and the external threat to participate in the competition are expounded in the fifth chapter, through the internal factor evaluation, the external factor evaluation, the application of SWOT model analysis, the selection of the enterprise development strategy; The sixth chapter expounds the content of enterprise strategy implementation, and the seventh chapter puts forward the safeguard measures of strategy implementation.
【學(xué)位授予單位】：中國石油大學(xué)（華東）
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F272;F426.22

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相關(guān)期刊論文 前1條

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本文編號(hào)：2135251