本文選題：工業(yè)設計 + 商業(yè)計劃書　； 參考：《華南理工大學》2013年碩士論文

【摘要】：在經(jīng)濟全球化的背景下，隨著社會主義市場經(jīng)濟的完善和發(fā)展，我國工業(yè)設計行業(yè)面臨巨大的變化。工業(yè)設計屬于專門的服務性工作，，是我國一項新興行業(yè)，國家積極從“中國制造”向“中國創(chuàng)造”轉(zhuǎn)型。尤其我國珠三角地區(qū)制造業(yè)蓬勃地發(fā)展，加速產(chǎn)業(yè)形態(tài)由“廣東制造”向“廣東創(chuàng)造”轉(zhuǎn)變，工業(yè)設計受到了前所未有的重視。三個MBA學子經(jīng)過前期調(diào)研以及認真分析后決定創(chuàng)立專業(yè)“一站式”服務的工業(yè)設計公司——廣州MY工業(yè)設計公司，主要為珠三角生產(chǎn)制造企業(yè)提供產(chǎn)品創(chuàng)新研發(fā)設計、結(jié)構(gòu)設計、手板樣機制作、平面設計及包裝設計等服務。 本商業(yè)計劃書是在科學、客觀的基礎上，按照商業(yè)計劃書的編寫要求，對成立廣州MY設計公司進行全面、有效的探討。本文首先介紹了項目背景，通過對工業(yè)設計的行業(yè)分析，可以看出當前廣東工業(yè)設計行業(yè)環(huán)境是良好的。借助波特五力競爭模型分析得知廣東的市場總體需求狀況潛力大，行內(nèi)競爭相對激烈，機會與挑戰(zhàn)并存。通過對優(yōu)勢和劣勢、機會與威脅的綜合對比研究，確定了MY工業(yè)設計公司的內(nèi)外部經(jīng)營環(huán)境，項目面臨的政策、經(jīng)濟、社會和技術環(huán)境均十分有利，外部面臨的機會遠大于外部的威脅。通過運用營銷管理學的STP為本項目選擇了目標市場和進行市場定位，從MY設計的目標市場需求著手，發(fā)揮自身優(yōu)勢，規(guī)避劣勢，提出了MY設計的經(jīng)營模式與贏利模式，制定了公司的市場營銷策略與內(nèi)部管理等方案。 最后本文從財務預測和風險分析角度進行了分析論證。在分析財務指標時，對MY設計公司未來五年的現(xiàn)金流作了預測，進而得出MY公司的凈現(xiàn)值（NPV）、內(nèi)部收益率(IRR)和靜態(tài)回收期等重要財務指標。同時，針對面臨的風險，制定了相應的風險規(guī)避對策，為MY公司的運作提供了決策依據(jù)和保障。MY公司的初始投資預計為8.86萬元，公司成立的前五年凈現(xiàn)值為33.51萬元（NPV0），內(nèi)部收益率為40%，投資回收期約為1.17年。綜合以上分析，得出本項目可行、值得投資的結(jié)論。
[Abstract]:Under the background of economic globalization, with the improvement and development of socialist market economy, China's industrial design industry is facing tremendous changes. The industrial design belongs to the special service work, is a new industry of our country, the country actively changes from "made in China" to "created in China". In particular, the manufacturing industry in the Pearl River Delta region has developed vigorously, accelerating the transformation of industrial form from "made in Guangdong" to "created in Guangdong", and industrial design has received unprecedented attention. After preliminary investigation and careful analysis, the three MBA students decided to establish a professional "one-stop" service industrial design company, Guangzhou MY Industrial Design Co., which mainly provides product innovation and R & D design for manufacturing enterprises in the Pearl River Delta. Structure design, hand board prototype production, graphic design and packaging design and other services. This business plan is based on the scientific, objective basis, according to the requirements of the preparation of business plans, the establishment of Guangzhou me design company for a comprehensive and effective discussion. This paper first introduces the background of the project, through the industry analysis of industrial design, we can see that the current industrial design industry environment in Guangdong is good. With the analysis of Porter's five-force competition model, the author finds out that Guangdong's overall market demand has great potential, the competition in the industry is relatively fierce, and opportunities and challenges coexist. Through a comprehensive comparative study of strengths and weaknesses, opportunities and threats, the internal and external operating environment of my Industrial Design Company, the policy, economic, social and technological environment facing the project are all very favourable. External opportunities far outweigh external threats. Through the use of STP of marketing management to select the target market and carry on the market orientation for this project, starting from the demand of the target market of my design, giving play to its own advantage, avoiding the inferior position, putting forward the management mode and profit mode of my design. Established the company's marketing strategy and internal management and other programs. At last, this paper analyses and proves from the angle of financial forecast and risk analysis. In the analysis of financial indexes, the cash flow of my design company in the next five years is forecasted, and some important financial indexes, such as net present value (NPV), internal rate of return (IRR) and static payback period, are obtained. At the same time, aiming at the risk faced, the corresponding countermeasures of risk aversion are worked out, which provide the decision basis and guarantee for the operation of my company. The initial investment of my company is expected to be 88600 yuan. The net present value of the first five years of the company was 335100 yuan (NPV0), the internal rate of return was 40 and the investment payback period was about 1.17 years. Synthesizing above analysis, draw the conclusion that this project is feasible and worthy of investment.
【學位授予單位】：華南理工大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F722;F424

【參考文獻】

相關期刊論文 前10條

1 李剛;;工業(yè)設計行業(yè)電子商務的應用研究[J];產(chǎn)業(yè)與科技論壇;2012年06期

2 陳英;;設計春天——溫家寶總理批示要高度重視工業(yè)設計[J];中國發(fā)明與專利;2007年04期

3 ;廣東工業(yè)設計發(fā)展之路[J];廣東經(jīng)濟;2008年08期

4 凌繼堯;張曉剛;;中國設計創(chuàng)意產(chǎn)業(yè)發(fā)展現(xiàn)狀與研究[J];創(chuàng)意與設計;2012年04期

5 廖梅;;工業(yè)設計公司如何樹立企業(yè)形象[J];工業(yè)設計;2011年06期

6 王曉紅;;制約我國工業(yè)設計發(fā)展的因素及政策建議[J];中國經(jīng)貿(mào);2010年06期

7 孫廣艷;張成文;;工業(yè)設計——中國企業(yè)新的競爭利器[J];科學與管理;2008年05期

8 蔡美玲;林U

本文編號：2114483