本文選題：企業(yè)社會(huì)責(zé)任 + 企業(yè)競(jìng)爭(zhēng)力　； 參考：《江南大學(xué)》2013年碩士論文

【摘要】：企業(yè)社會(huì)責(zé)任近年來(lái)一直是國(guó)內(nèi)外學(xué)術(shù)研究的重點(diǎn)，，這符合現(xiàn)代市場(chǎng)經(jīng)濟(jì)發(fā)展中道德標(biāo)準(zhǔn)不斷加強(qiáng)的歷史趨勢(shì)。目前國(guó)內(nèi)外的研究主要集中在企業(yè)社會(huì)責(zé)任和企業(yè)績(jī)效關(guān)系的研究上，而本文認(rèn)為，競(jìng)爭(zhēng)力更能完整反映一個(gè)企業(yè)的綜合實(shí)力。因此，本文結(jié)合我國(guó)食品行業(yè)問(wèn)題頻出的背景，通過(guò)對(duì)食品企業(yè)社會(huì)責(zé)任和其競(jìng)爭(zhēng)力的分析研究，旨在解決以下兩個(gè)問(wèn)題：一是食品行業(yè)社會(huì)責(zé)任與企業(yè)競(jìng)爭(zhēng)力是否存在聯(lián)系；二是食品行業(yè)社會(huì)責(zé)任與企業(yè)競(jìng)爭(zhēng)力存在怎樣的聯(lián)系。 本文對(duì)現(xiàn)有文獻(xiàn)進(jìn)行了總結(jié)分析，在前人基礎(chǔ)上給出了企業(yè)社會(huì)責(zé)任的定義，結(jié)合食品行業(yè)的現(xiàn)狀分析了研究食品企業(yè)社會(huì)責(zé)任的重要性和必要性。將企業(yè)社會(huì)責(zé)任理論與利益相關(guān)者理論二者相結(jié)合，根據(jù)已有研究成果將企業(yè)社會(huì)責(zé)任分成七個(gè)維度，分別為：政府、股東、員工、供應(yīng)商、債權(quán)人、消費(fèi)者、社區(qū)。通過(guò)分析軟件Minitab對(duì)數(shù)據(jù)因子分析，進(jìn)一步優(yōu)化了企業(yè)社會(huì)責(zé)任的維度和指標(biāo)。本文建立起企業(yè)競(jìng)爭(zhēng)力評(píng)價(jià)體系，以測(cè)算出的企業(yè)競(jìng)爭(zhēng)力為因變量，企業(yè)社會(huì)責(zé)任作為自變量，企業(yè)規(guī)模和企業(yè)性質(zhì)作為控制變量，進(jìn)行逐步回歸分析。研究發(fā)現(xiàn)：企業(yè)對(duì)員工、供應(yīng)商、債權(quán)人、社區(qū)的社會(huì)責(zé)任與競(jìng)爭(zhēng)力呈顯著的正相關(guān)；企業(yè)對(duì)政府和股東的責(zé)任與企業(yè)競(jìng)爭(zhēng)力呈負(fù)相關(guān)。 基于實(shí)證分析得出的回歸模型，以貴州茅臺(tái)為例，分析了貴州茅臺(tái)社會(huì)責(zé)任的履行情況，并且把2011年茅臺(tái)集團(tuán)的企業(yè)社會(huì)責(zé)任數(shù)據(jù)標(biāo)準(zhǔn)化處理后帶入逐步回歸模型，把貴州茅臺(tái)的實(shí)際企業(yè)競(jìng)爭(zhēng)力和模型計(jì)算出的企業(yè)競(jìng)爭(zhēng)力做對(duì)比分析，考查了逐步回歸模型的適用性和準(zhǔn)確性。最后，根據(jù)研究結(jié)果，本文提出了食品行業(yè)社會(huì)責(zé)任發(fā)展和提高自身競(jìng)爭(zhēng)力的建議。
[Abstract]:Corporate social responsibility (CSR) has been the focus of academic research at home and abroad in recent years, which is in line with the historical trend of strengthening moral standards in the development of modern market economy. At present, the research at home and abroad is mainly focused on the relationship between corporate social responsibility and corporate performance, and this paper believes that competitiveness can more fully reflect the comprehensive strength of an enterprise. Therefore, based on the background of food industry problems in China, through the analysis of food corporate social responsibility and its competitiveness, this paper aims to solve the following two problems: first, whether there is a relationship between food industry social responsibility and enterprise competitiveness; Second, the food industry social responsibility and the competitiveness of enterprises how to link. This paper summarizes and analyzes the existing literature, gives the definition of corporate social responsibility on the basis of predecessors, and analyzes the importance and necessity of studying food corporate social responsibility combined with the current situation of food industry. Combining corporate social responsibility theory with stakeholder theory, corporate social responsibility is divided into seven dimensions: government, shareholders, employees, suppliers, creditors, consumers and communities. Through the analysis of data factor by Minitab, the dimensions and indicators of CSR are further optimized. In this paper, the evaluation system of enterprise competitiveness is established, which takes the calculated enterprise competitiveness as dependent variable, corporate social responsibility as independent variable, enterprise size and nature as control variable, and carries out stepwise regression analysis. It is found that the social responsibility of enterprises to employees, suppliers, creditors and communities is significantly positively related to competitiveness, while the responsibility of enterprises to government and shareholders is negatively related to the competitiveness of enterprises. Based on the regression model obtained by empirical analysis, taking Moutai, Guizhou as an example, this paper analyzes the performance of social responsibility in Moutai, Guizhou, and brings the data standardization of corporate social responsibility of Moutai Group in 2011 into the stepwise regression model. This paper makes a comparative analysis of the actual enterprise competitiveness of Moutai in Guizhou and the competitiveness calculated by the model, and examines the applicability and accuracy of the stepwise regression model. Finally, according to the research results, this paper puts forward some suggestions on the development of food industry social responsibility and improvement of its own competitiveness.
【學(xué)位授予單位】：江南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：F270;F426.82

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