發(fā)布時間：2018-05-24 14:09

  本文選題：企業(yè)戰(zhàn)略 + 五力模型�。� 參考：《揚州大學(xué)》2015年碩士論文

【摘要】：隨著經(jīng)濟的迅速增長以及我國相關(guān)政策條件的支持,我們國家已經(jīng)步入了汽車普及的初步階段,汽車消費將會在比較長的時間內(nèi)保持快速增長,我們的汽車零部件產(chǎn)業(yè)面臨著非常好的發(fā)展機會。本文利用企業(yè)發(fā)展戰(zhàn)略方面的基本原理,在全世界經(jīng)濟整體化的以及我國經(jīng)濟發(fā)展的宏觀背景下,著重闡述了企業(yè)制定正確的戰(zhàn)略對一個企業(yè)發(fā)展尤為重要。本文還詳細闡述了汽車塑料油箱的特點、發(fā)展方向,并就此針對揚州YP汽車部件公司進行了案例分析。在此過程中還運用了波特的五種力量模型和‘'SWOT"分析方法進一步研究了當(dāng)前YP汽車部件公司(以下簡稱YP公司)的企業(yè)競爭力狀況,通過對自身行業(yè)外部環(huán)境以及同行競爭對手的分析,找出了揚州YP汽車部件公司的優(yōu)勢和劣勢,同時本文還對揚州YP公司發(fā)展過程中存在問題進行了說明,找出不足。本文對揚州YP公司的發(fā)展戰(zhàn)略進行了選擇,并對戰(zhàn)略實施對策以及計劃進行了詳細說明。本文分五個部分組成：第一部分為緒論,簡要說明了選題的意義以及研究背景和研究意義；第二部分是YP公司的基本情況簡介以及外部環(huán)境分析；第三部分是YP公司SWOT分析及戰(zhàn)略選擇；第四部分YP公司戰(zhàn)略實施計劃及對策建議；第五部分是結(jié)論部分。通過分析,本文認為YP公司應(yīng)該選取增長型戰(zhàn)略,抓住中國汽車產(chǎn)業(yè)的發(fā)展機遇,通過發(fā)揮公司在制造、成本、銷售、品牌等方面的競爭優(yōu)勢,進一步擴大主營產(chǎn)品生產(chǎn)規(guī)模、銷售規(guī)模、市場占有率；繼續(xù)保持立足國內(nèi)市場,維系好與現(xiàn)有重要客戶良好合作關(guān)系,不斷開拓國產(chǎn)自主品牌轎車油箱市場；拓展海外市場空間,參與國際化分工,加強國際合作；全面提升研究開發(fā)能力,夯實產(chǎn)品開發(fā)基礎(chǔ)和技術(shù)水準。同時結(jié)合大戰(zhàn)略矩陣工具分析過程,得出YP公司應(yīng)該選擇擴張型戰(zhàn)略,并據(jù)此制定了市場滲透、產(chǎn)品開發(fā)、市場開發(fā)等戰(zhàn)略。為了能夠確保戰(zhàn)略目標的實現(xiàn),本文緊密結(jié)合企業(yè)現(xiàn)狀,制定了包括市場、產(chǎn)品研發(fā)、生產(chǎn)運營和企業(yè)管理等幾個方面的戰(zhàn)略實施計劃。
[Abstract]:With the rapid growth of the economy and the support of the relevant policy conditions in our country, our country has entered the initial stage of automobile popularization, and the automobile consumption will maintain a rapid growth in a relatively long period of time. Our auto parts industry is facing very good development opportunities. Based on the basic principles of the enterprise development strategy and under the macro background of the whole world economy and the economic development of our country, this paper emphatically expounds that it is particularly important for an enterprise to formulate the correct strategy for the development of an enterprise. This paper also describes the characteristics and development direction of automobile plastic fuel tank in detail, and analyzes the case of Yangzhou YP Automobile parts Company. In the process, Porter's five force models and SWOT analysis method are also used to further study the competitiveness of the current YP Automotive parts Company (hereinafter referred to as YP Company). Based on the analysis of the external environment of Yangzhou YP and its competitors, the advantages and disadvantages of Yangzhou YP Automotive parts Company are found. At the same time, the problems existing in the development of Yangzhou YP Company are explained in this paper, and the shortcomings are found out. In this paper, the development strategy of Yangzhou YP Company is selected, and the strategy implementation strategy and plan are explained in detail. This paper is divided into five parts: the first part is the introduction, which briefly explains the significance of the topic, the research background and research significance, the second part is the brief introduction of YP company and the analysis of the external environment. The third part is the SWOT analysis and strategic choice of YP company; the fourth part is the strategic implementation plan and the countermeasure suggestion of YP company; the fifth part is the conclusion part. Through the analysis, this paper holds that YP Company should select the growth strategy, seize the development opportunity of China's automobile industry, and further expand the production scale of the main products by exerting its competitive advantages in manufacturing, cost, sales, brand, and so on. Sales scale, market share; continue to maintain a foothold in the domestic market, maintain a good relationship with existing important customers, constantly develop the domestic independent brand car fuel tank market; expand the overseas market space, participate in the international division of labor, Strengthen international cooperation; improve research and development capabilities; consolidate product development foundation and technical level. At the same time, combined with the analysis process of large strategic matrix tool, it is concluded that YP company should choose the expansionary strategy, and based on this, the strategies of market penetration, product development and market development are formulated. In order to ensure the realization of the strategic goal, this paper makes a strategic implementation plan including market, product research and development, production and operation, enterprise management and so on.
【學(xué)位授予單位】：揚州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F426.471;F272

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