本文選題：企業(yè)戰(zhàn)略 + 五力模型　； 參考：《揚(yáng)州大學(xué)》2015年碩士論文

【摘要】：隨著經(jīng)濟(jì)的迅速增長(zhǎng)以及我國(guó)相關(guān)政策條件的支持,我們國(guó)家已經(jīng)步入了汽車普及的初步階段,汽車消費(fèi)將會(huì)在比較長(zhǎng)的時(shí)間內(nèi)保持快速增長(zhǎng),我們的汽車零部件產(chǎn)業(yè)面臨著非常好的發(fā)展機(jī)會(huì)。本文利用企業(yè)發(fā)展戰(zhàn)略方面的基本原理,在全世界經(jīng)濟(jì)整體化的以及我國(guó)經(jīng)濟(jì)發(fā)展的宏觀背景下,著重闡述了企業(yè)制定正確的戰(zhàn)略對(duì)一個(gè)企業(yè)發(fā)展尤為重要。本文還詳細(xì)闡述了汽車塑料油箱的特點(diǎn)、發(fā)展方向,并就此針對(duì)揚(yáng)州YP汽車部件公司進(jìn)行了案例分析。在此過程中還運(yùn)用了波特的五種力量模型和‘'SWOT"分析方法進(jìn)一步研究了當(dāng)前YP汽車部件公司(以下簡(jiǎn)稱YP公司)的企業(yè)競(jìng)爭(zhēng)力狀況,通過對(duì)自身行業(yè)外部環(huán)境以及同行競(jìng)爭(zhēng)對(duì)手的分析,找出了揚(yáng)州YP汽車部件公司的優(yōu)勢(shì)和劣勢(shì),同時(shí)本文還對(duì)揚(yáng)州YP公司發(fā)展過程中存在問題進(jìn)行了說明,找出不足。本文對(duì)揚(yáng)州YP公司的發(fā)展戰(zhàn)略進(jìn)行了選擇,并對(duì)戰(zhàn)略實(shí)施對(duì)策以及計(jì)劃進(jìn)行了詳細(xì)說明。本文分五個(gè)部分組成：第一部分為緒論,簡(jiǎn)要說明了選題的意義以及研究背景和研究意義；第二部分是YP公司的基本情況簡(jiǎn)介以及外部環(huán)境分析；第三部分是YP公司SWOT分析及戰(zhàn)略選擇；第四部分YP公司戰(zhàn)略實(shí)施計(jì)劃及對(duì)策建議；第五部分是結(jié)論部分。通過分析,本文認(rèn)為YP公司應(yīng)該選取增長(zhǎng)型戰(zhàn)略,抓住中國(guó)汽車產(chǎn)業(yè)的發(fā)展機(jī)遇,通過發(fā)揮公司在制造、成本、銷售、品牌等方面的競(jìng)爭(zhēng)優(yōu)勢(shì),進(jìn)一步擴(kuò)大主營(yíng)產(chǎn)品生產(chǎn)規(guī)模、銷售規(guī)模、市場(chǎng)占有率；繼續(xù)保持立足國(guó)內(nèi)市場(chǎng),維系好與現(xiàn)有重要客戶良好合作關(guān)系,不斷開拓國(guó)產(chǎn)自主品牌轎車油箱市場(chǎng)；拓展海外市場(chǎng)空間,參與國(guó)際化分工,加強(qiáng)國(guó)際合作；全面提升研究開發(fā)能力,夯實(shí)產(chǎn)品開發(fā)基礎(chǔ)和技術(shù)水準(zhǔn)。同時(shí)結(jié)合大戰(zhàn)略矩陣工具分析過程,得出YP公司應(yīng)該選擇擴(kuò)張型戰(zhàn)略,并據(jù)此制定了市場(chǎng)滲透、產(chǎn)品開發(fā)、市場(chǎng)開發(fā)等戰(zhàn)略。為了能夠確保戰(zhàn)略目標(biāo)的實(shí)現(xiàn),本文緊密結(jié)合企業(yè)現(xiàn)狀,制定了包括市場(chǎng)、產(chǎn)品研發(fā)、生產(chǎn)運(yùn)營(yíng)和企業(yè)管理等幾個(gè)方面的戰(zhàn)略實(shí)施計(jì)劃。
[Abstract]:With the rapid growth of the economy and the support of the relevant policy conditions in our country, our country has entered the initial stage of automobile popularization, and the automobile consumption will maintain a rapid growth in a relatively long period of time. Our auto parts industry is facing very good development opportunities. Based on the basic principles of the enterprise development strategy and under the macro background of the whole world economy and the economic development of our country, this paper emphatically expounds that it is particularly important for an enterprise to formulate the correct strategy for the development of an enterprise. This paper also describes the characteristics and development direction of automobile plastic fuel tank in detail, and analyzes the case of Yangzhou YP Automobile parts Company. In the process, Porter's five force models and SWOT analysis method are also used to further study the competitiveness of the current YP Automotive parts Company (hereinafter referred to as YP Company). Based on the analysis of the external environment of Yangzhou YP and its competitors, the advantages and disadvantages of Yangzhou YP Automotive parts Company are found. At the same time, the problems existing in the development of Yangzhou YP Company are explained in this paper, and the shortcomings are found out. In this paper, the development strategy of Yangzhou YP Company is selected, and the strategy implementation strategy and plan are explained in detail. This paper is divided into five parts: the first part is the introduction, which briefly explains the significance of the topic, the research background and research significance, the second part is the brief introduction of YP company and the analysis of the external environment. The third part is the SWOT analysis and strategic choice of YP company; the fourth part is the strategic implementation plan and the countermeasure suggestion of YP company; the fifth part is the conclusion part. Through the analysis, this paper holds that YP Company should select the growth strategy, seize the development opportunity of China's automobile industry, and further expand the production scale of the main products by exerting its competitive advantages in manufacturing, cost, sales, brand, and so on. Sales scale, market share; continue to maintain a foothold in the domestic market, maintain a good relationship with existing important customers, constantly develop the domestic independent brand car fuel tank market; expand the overseas market space, participate in the international division of labor, Strengthen international cooperation; improve research and development capabilities; consolidate product development foundation and technical level. At the same time, combined with the analysis process of large strategic matrix tool, it is concluded that YP company should choose the expansionary strategy, and based on this, the strategies of market penetration, product development and market development are formulated. In order to ensure the realization of the strategic goal, this paper makes a strategic implementation plan including market, product research and development, production and operation, enterprise management and so on.
【學(xué)位授予單位】：揚(yáng)州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F426.471;F272

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本文編號(hào)：1929335