本文選題：品牌汽車4S店 + 銷售培訓(xùn)　； 參考：《昆明理工大學(xué)》2015年碩士論文

【摘要】：中國(guó)汽車工業(yè)經(jīng)過了六十多年的發(fā)展,在提升經(jīng)銷商的營(yíng)運(yùn)能力方面產(chǎn)生不同的培訓(xùn)模式。作者在品牌汽車主機(jī)廠K旗下的某4S店工作多年,在寫作論文期間走訪了K某銷售大區(qū)下多個(gè)分區(qū)的不同4S店,以約訪、正式調(diào)查問卷、非正式訪談等多種形式,收集來自銷售一線的關(guān)于銷售課程編排、參與銷售課程培訓(xùn)的人員成分等真實(shí)數(shù)據(jù),結(jié)合當(dāng)下相關(guān)書籍、論文、報(bào)刊等對(duì)品牌汽車4S店發(fā)展現(xiàn)狀的理論研究結(jié)果,在比較了傳統(tǒng)的教室培訓(xùn)模式與現(xiàn)今流行的網(wǎng)絡(luò)培訓(xùn)模式進(jìn)行了優(yōu)勢(shì)與劣勢(shì)的對(duì)比分析,利用SPSS分析軟件對(duì)比分析年齡、性別、職務(wù)、學(xué)歷、課程等等數(shù)據(jù)的相關(guān)性,聯(lián)系到我國(guó)品牌汽車4S店的實(shí)際經(jīng)營(yíng)及員工素質(zhì)的特點(diǎn),提出了一種行之更為有效的銷售培訓(xùn)模式—集合式培訓(xùn)。筆者通過對(duì)銷售部門組成、組織架構(gòu)、銷售人員的學(xué)歷、年齡、性別、職務(wù)等的量化分析來推出培訓(xùn)需求。本文及作者個(gè)人還有提升空間,今后會(huì)多多研究學(xué)習(xí)國(guó)內(nèi)國(guó)外關(guān)于銷售培訓(xùn)的文獻(xiàn)資料,為這項(xiàng)工作的做好多多努力。
[Abstract]:After more than 60 years of development, China's auto industry has produced different training models in improving dealers' operating capacity. The author has been working for many years in a 4S store under K's brand automobile mainframe factory. During the writing of his thesis, he visited different 4S stores in several districts under a certain sales area of K, in order to make an appointment, a formal questionnaire, an informal interview, and so on. Collecting real data from the sales line on the arrangement of sales courses, the personnel composition of the training courses, and combining the theoretical research results of the current relevant books, papers, newspapers and periodicals on the current development situation of the brand car 4S stores, This paper compares the advantages and disadvantages between the traditional classroom training model and the current popular network training model, and analyzes the correlation of age, gender, job, education, curriculum and so on by using SPSS software. According to the characteristics of the management and staff quality of our brand car 4S store, a more effective sales training mode, collective training, is put forward. The author introduces the training demand through quantitative analysis of sales department composition, organizational structure, sales staff's education, age, gender, position, etc. This article and the author personally also have the promotion space, will study the domestic and foreign literature about the sales training in the future, will do a lot of hard work for this work.
【學(xué)位授予單位】：昆明理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F426.471;F272.92

【參考文獻(xiàn)】

相關(guān)期刊論文 前1條

1 丁樹雄;;培訓(xùn)出效果,要點(diǎn)住“穴位”[J];中國(guó)商貿(mào);2005年05期

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本文編號(hào)：1891375