本文選題：自主品牌汽車 + 企業(yè)戰(zhàn)略聯(lián)盟��； 參考：《渤海大學(xué)》2013年碩士論文

【摘要】：經(jīng)過(guò)多年的發(fā)展，汽車工業(yè)已成為中國(guó)國(guó)民經(jīng)濟(jì)發(fā)展的支柱產(chǎn)業(yè)。汽車界資深專家陳光祖認(rèn)為，近五年來(lái)，汽車工業(yè)由高速發(fā)展到相對(duì)穩(wěn)定發(fā)展階段，競(jìng)爭(zhēng)愈發(fā)激烈，汽車企業(yè)的戰(zhàn)略調(diào)整是最為突出的特點(diǎn)。如何使我國(guó)汽車工業(yè)由產(chǎn)業(yè)大國(guó)向產(chǎn)業(yè)強(qiáng)國(guó)發(fā)展，這就對(duì)我國(guó)自主品牌汽車企業(yè)的發(fā)展提出了新的要求。目前我國(guó)汽車市場(chǎng)需求潛力巨大。隨著我國(guó)加入WTO，國(guó)際汽車跨國(guó)集團(tuán)紛紛進(jìn)駐中國(guó)市場(chǎng)，使我國(guó)自主品牌汽車企業(yè)直接面對(duì)跨國(guó)集團(tuán)的強(qiáng)烈沖擊。與跨國(guó)集團(tuán)相比，尤其是相對(duì)于世界汽車工業(yè)“6+4”的行業(yè)巨頭而言，中國(guó)自主品牌汽車在核心技術(shù)、產(chǎn)品質(zhì)量以及利潤(rùn)等方面的差距還非常之大。面對(duì)這樣的競(jìng)爭(zhēng)格局，我國(guó)自主品牌汽車企業(yè)必須要重新調(diào)整發(fā)展戰(zhàn)略，尋求合作雙贏，實(shí)現(xiàn)整體突破——構(gòu)建我國(guó)自主品牌汽車企業(yè)戰(zhàn)略聯(lián)盟，制定體現(xiàn)這一構(gòu)想的職能戰(zhàn)略。 本文首先回顧了國(guó)內(nèi)外學(xué)者關(guān)于戰(zhàn)略管理理論、自主品牌汽車發(fā)展戰(zhàn)略、汽車企業(yè)構(gòu)建戰(zhàn)略聯(lián)盟的相關(guān)研究；其次，分析中國(guó)汽車工業(yè)發(fā)展的現(xiàn)狀，指出中國(guó)自主品牌汽車存在的問(wèn)題，深入研究中國(guó)自主品牌汽車企業(yè)的戰(zhàn)略環(huán)境，包括宏觀環(huán)境、行業(yè)環(huán)境、內(nèi)部資源，經(jīng)過(guò)歸納總結(jié)，提出SWOT矩陣；進(jìn)而利用定量計(jì)劃矩陣(QSPM)進(jìn)行定量分析，探討戰(zhàn)略聯(lián)盟與競(jìng)爭(zhēng)戰(zhàn)略的選擇，從戰(zhàn)略聯(lián)盟理論與中國(guó)自主品牌汽車發(fā)展實(shí)際的結(jié)合上，說(shuō)明企業(yè)戰(zhàn)略聯(lián)盟是中國(guó)自主品牌汽車發(fā)展的必然選擇，，以及中國(guó)自主品牌汽車企業(yè)構(gòu)建戰(zhàn)略聯(lián)盟的優(yōu)勢(shì)、可選形式以及必要條件；然后，基于企業(yè)戰(zhàn)略聯(lián)盟構(gòu)想，提出適合中國(guó)自主品牌汽車企業(yè)發(fā)展的五個(gè)職能戰(zhàn)略戰(zhàn)略。最后，總結(jié)出三個(gè)研究結(jié)論，并指出本研究中存在的不足和研究展望。
[Abstract]:After years of development, the automobile industry has become the pillar industry of China's national economic development. Chen Guangzu, a senior expert in automobile industry, believes that in the past five years, the automobile industry has developed from high speed to relatively stable development stage, and the competition is becoming more and more fierce, and the strategic adjustment of automobile enterprises is the most prominent feature. How to make the automobile industry of our country develop from a big industrial country to an industrial power puts forward new requirements for the development of our country's independent brand automobile enterprises. At present our country automobile market demand potential is enormous. With China's entry into the WTO, international automobile multinational groups have entered the Chinese market, which makes our own brand automobile enterprises directly face the strong impact of transnational groups. Compared with multinational groups, especially compared with the "64" industry giants in the world automobile industry, the gap between China's own brand cars in core technology, product quality and profit is still very big. In the face of such a competitive pattern, our country's independent brand automobile enterprises must readjust their development strategy, seek win-win cooperation, and achieve the overall breakthrough-to build the strategic alliance of our independent brand automobile enterprises. Develop functional strategies that reflect this vision. This paper first reviews the domestic and foreign scholars on the theory of strategic management, independent brand automobile development strategy, automobile enterprises to build strategic alliances, secondly, analysis of the status quo of the development of China's automotive industry, This paper points out the problems existing in China's independent brand automobile, deeply studies the strategic environment of China's independent brand automobile enterprises, including macro environment, industry environment, internal resources, and puts forward the SWOT matrix after summing up. Then the quantitative planning matrix QSPM is used for quantitative analysis, and the choice of strategic alliance and competitive strategy is discussed, which combines the theory of strategic alliance with the development practice of China's independent brand automobile. It shows that the strategic alliance is the inevitable choice for the development of China's independent brand automobile, and the advantages, optional forms and necessary conditions for the establishment of the strategic alliance of the independent brand automobile enterprises in China, then, based on the concept of the strategic alliance of the enterprise, Five functional strategies suitable for the development of Chinese independent brand automobile enterprises are put forward. Finally, three conclusions are summarized, and the shortcomings and prospects of this study are pointed out.
【學(xué)位授予單位】：渤海大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F272;F426.471

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