陜西省中小食品企業(yè)區(qū)域發(fā)展策略研究
發(fā)布時間:2018-05-05 05:06
本文選題:陜西省 + 中小食品企業(yè) ; 參考:《西北農林科技大學》2013年碩士論文
【摘要】:陜西省中小食品企業(yè)作為陜西省貢獻GDP的重要力量之一,其發(fā)展為全省轉移農村剩余勞動力和促進農業(yè)產業(yè)的技術升級起到了重要作用。本文通過對陜西省中小食品企業(yè)區(qū)域發(fā)展的研究找出影響全省中小食品企業(yè)區(qū)域發(fā)展的影響因素及其制約其發(fā)展的瓶頸,然后針對具體相關問題提出建議,為陜西省中小食品企業(yè)實現更好的轉型提供了一定的思路。 隨著2009年的亞洲金融危機,陜西省中小食品企業(yè)面臨著嚴峻的考驗。在世界范圍內,由于原材料以及人員工資的大幅漲價,導致了大批中小食品企業(yè)在成本壓力下大量地破產和倒閉。由于陜西省食品行業(yè)多被實力較強的大企業(yè)強強聯合造成了市場基本被大的食品企業(yè)瓜分完畢,這樣對陜西省的中小食品企業(yè)的發(fā)展極為不利。 陜西在食品加工業(yè)有著原料和消費市場的雙重優(yōu)勢,并且隨著我國加入WTO,為陜西省中小食品企業(yè)的發(fā)展帶來了一定的機遇。作為一個農業(yè)大省的陜西,其食品加工業(yè)已經成為陜西工業(yè)的第一支柱產業(yè)。陜西省中小食品企業(yè)要想贏得生存和發(fā)展的空間,首先要認清當前陜西省中小食品企業(yè)發(fā)展的現狀,制定市場戰(zhàn)略,研究發(fā)展策略,,同時可以采用中小企業(yè)間的互助合作以及合作聯盟的形式,積極樹立自身的產品品牌和企業(yè)形象。此外,陜西省委省政府應當對部分中小食品企業(yè)加大扶持力度,使得這部分企業(yè)不至于在大型食品企業(yè)的競爭下失去生存和發(fā)展的空間。 本文的創(chuàng)新點在于應用企業(yè)區(qū)域發(fā)展策略的SWOT分析方法對陜西省中小食品企業(yè)發(fā)展的優(yōu)勢、劣勢以及機遇和威脅進行詳細地分析,并提出了相關的建議。
[Abstract]:As one of the important contributions to GDP in Shaanxi Province, the development of small and medium food enterprises in Shaanxi Province has played an important role in transferring rural surplus labor force and promoting the technological upgrading of agricultural industry. Based on the study of the regional development of small and medium food enterprises in Shaanxi Province, this paper finds out the influencing factors and the bottlenecks that restrict the development of the small and medium food enterprises in Shaanxi Province, and then puts forward some suggestions for the specific related problems. For Shaanxi Province small food enterprises to achieve a better transformation to provide certain ideas. With the Asian financial crisis in 2009, Shaanxi Province small food enterprises are facing a severe test. In the world, large numbers of small and medium food enterprises go bankrupt and close down under the pressure of cost because of the sharp increase in raw materials and workers' wages. The food industry in Shaanxi Province is divided up by the large food enterprises, which is unfavorable to the development of the small and medium-sized food enterprises in Shaanxi Province. Shaanxi has the dual advantages of raw materials and consumption market in the food processing industry, and with China's entry into WTO, it brings a certain opportunity for the development of small and medium-sized food enterprises in Shaanxi Province. As a big agricultural province, Shaanxi's food processing industry has become the first pillar industry. In order to win the space for survival and development of the small and medium food enterprises in Shaanxi Province, first of all, it is necessary to recognize the current situation of the development of the small and medium-sized food enterprises in Shaanxi Province, formulate the market strategy, and study the development strategy. At the same time, we can adopt the form of mutual cooperation and cooperation alliance between small and medium-sized enterprises, and actively establish their own product brand and enterprise image. In addition, the provincial government of Shaanxi province should give more support to some small and medium-sized food enterprises, so that these enterprises will not lose the space for survival and development under the competition of large food enterprises. The innovation of this paper is to analyze in detail the advantages, disadvantages, opportunities and threats of the development of small and medium food enterprises in Shaanxi Province by using the SWOT analysis method of enterprise regional development strategy, and put forward some relevant suggestions.
【學位授予單位】:西北農林科技大學
【學位級別】:碩士
【學位授予年份】:2013
【分類號】:F426.82
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