本文選題：園林工具 + 新品開發(fā)�。� 參考：《南京工業(yè)大學》2013年碩士論文

【摘要】：全球經濟的一體化、技術革新的周期日益縮短、以及消費者個性化的需求，使得企業(yè)面臨的市場環(huán)境比以往任何時候都更具有挑戰(zhàn)性。為了適應競爭的市場保持企業(yè)的持續(xù)競爭力，政府提出了“加快企業(yè)轉型升級，鼓勵企業(yè)創(chuàng)新”的政策，要求企業(yè)加大研發(fā)投入，開發(fā)出更多更好的產品，以滿足日益競爭激烈的市場需求，調整企業(yè)在產業(yè)鏈中的位置，增強企業(yè)盈利能力，快速發(fā)展。新產品開發(fā)能力已成為衡量企業(yè)創(chuàng)新和可持續(xù)發(fā)展能力的一項重要指標。新產品的開發(fā)是一項風險很大的活動，而且還是復雜的動態(tài)過程，存在著大量的不確定因素，需要企業(yè)投入大量的資源，一旦新產品開發(fā)失敗對企業(yè)的損失是巨大的。為了使新產品開發(fā)能順利進行，應對新產品開發(fā)的全過程實施風險管理。本文從風險管理的角度著重對影響新產品開發(fā)項目的風險因素及其項目風險評估方法進行探索性研究，以此期望企業(yè)能夠認識其新產品開發(fā)項目的風險來源，進行風險評估，實施風險控制，為新產品開發(fā)項目的風險管理提供參考。 雖然風險對于不斷創(chuàng)新的企業(yè)來說是客觀存在的，也是不可回避的，但是企業(yè)完全可以通過對影響其進行新產品發(fā)的風險因素加以識別、評估，并建立有效的風險評估和預警保障體系，盡量降低開發(fā)項目的風險、規(guī)避風險，以維持企業(yè)健康發(fā)展。本文討論了新產品開發(fā)項目中風險的基本概念，提出了新產品開發(fā)項目的風險管理框架；通過以園林工具懸浮式割草機的產品開發(fā)為例，詳細展示了新產品開發(fā)中的風險感知，風險認識，，風險識別，風險分析，風險度量，風險預警，風險應對以及風險評價等過程分析，深入剖析了新產品開發(fā)風險的根源：技術相關的不確定性、與需求相關的不確定性、與資金相關的不確定性、競爭對手的、政策環(huán)境的和偶發(fā)的風險因素，針對這些風險如何進行優(yōu)化，決策，對抗和降低風險分別論述了詳細的風險應對方案。 園林工具產品存在一定的季節(jié)性、區(qū)域性和標準的統(tǒng)一性，在此類新產品開發(fā)風險中存在一定共性，本文提取其共性歸納并構建了園林工具新品開發(fā)風險管控體系，為園林工具企業(yè)降低新產品開發(fā)風險，有效進行新產品開發(fā)提供一定的參考。
[Abstract]:The integration of the global economy, the shorter cycle of technological innovation and the individualized demand of consumers have made the market environment more challenging than ever before. In order to adapt to the competitive market and maintain the sustainable competitiveness of the enterprise, the government has put forward a policy of "accelerating enterprise transformation and upgrading, encouraging enterprise innovation". The policy requires enterprises to increase their R & D investment and develop more and better products to meet the increasingly competitive market demand, to adjust the position of enterprises in the industrial chain, to enhance the profitability and rapid development of enterprises. The ability of new product development has become an important indicator to measure enterprise innovation and sustainable development ability. A very risky activity, which is a complex dynamic process, has a large number of uncertain factors and needs a large number of enterprises to invest a large amount of resources. Once the failure of the new product development is huge. In order to make the development of the new product smoothly, the whole process of the new product development should be carried out risk management. This article from the risk management In order to expect the enterprise to recognize the risk sources of its new product development project, carry out risk assessment, carry out risk control, and provide reference for the risk management of new product development project.
Although risk exists objectively and can not be avoided, the enterprise can identify, evaluate, and establish an effective risk assessment and early warning system to minimize the risk of the development project and avoid the risk, so as to maintain the enterprise health. This paper discusses the basic concept of risk in the new product development project and puts forward the risk management framework of the new product development project. By taking the product development of the garden tool suspension lawn mower as an example, it shows the risk perception, risk awareness, risk identification, risk analysis, risk measurement and risk early warning in the development of new product. In the process of risk response and risk assessment, the root causes of new product development risk are analyzed, such as technology related uncertainty, uncertainty related to demand, capital related uncertainty, competitors, policy environment and accidental risk factors, and how to optimize, decision, fight, and reduce these risks. Low risk discusses the detailed risk response plan respectively.
The garden tool products have a certain seasonal, regional and standard unity, and there are some commonalities in the risk of this kind of new product development. This article draws the common generality and constructs the risk management and control system for the development of new garden tools for the garden tool enterprises to reduce the risk of new products and provide some new products for the development of new products. Reference resources.

【學位授予單位】：南京工業(yè)大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F273.2;F426.6

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