本文選題：手機(jī)設(shè)計 + 戰(zhàn)略管理　； 參考：《電子科技大學(xué)》2013年碩士論文

【摘要】：手機(jī)設(shè)計公司也稱第三方設(shè)計公司，指專業(yè)提供手機(jī)設(shè)計方案和服務(wù)的公司。在過去十年中，設(shè)計公司從手機(jī)產(chǎn)業(yè)邊緣，通過技術(shù)創(chuàng)新、業(yè)務(wù)模式創(chuàng)新等各個方向，逐步走進(jìn)產(chǎn)業(yè)舞臺的中心，如今國內(nèi)手機(jī)方案中有約三成均來自手機(jī)設(shè)計公司。隨著全球運(yùn)營商陸續(xù)開始部署商用LTE、4G網(wǎng)絡(luò)，全球移動通信網(wǎng)絡(luò)即將進(jìn)人4G時代，技術(shù)創(chuàng)新型企業(yè)將得到更多發(fā)展機(jī)會。同時中國不僅有令人羨慕的巨大內(nèi)需市場，且已完成手機(jī)終端產(chǎn)業(yè)鏈的聚集，各種業(yè)態(tài)生機(jī)勃勃，中國將無可爭議的成為未來全球手機(jī)產(chǎn)業(yè)的中心；而另一方面，世界范圍內(nèi)手機(jī)普及的歷史任務(wù)已基本完成，總體市場增速放緩,全球手機(jī)市場結(jié)構(gòu)調(diào)整正深度進(jìn)行。而業(yè)內(nèi)復(fù)雜多變的行業(yè)環(huán)境和不斷惡化的競爭環(huán)境如運(yùn)營商主導(dǎo)渠道、行業(yè)利潤率下滑、同質(zhì)化競爭等，也對手機(jī)設(shè)計公司的發(fā)展提出了新挑戰(zhàn)。 L公司作為行業(yè)領(lǐng)先企業(yè)，在這樣的歷史時期，，對于自身和行業(yè)的發(fā)展肩負(fù)責(zé)任和使命，企業(yè)如何在未來國際競爭舞臺上占有一席之地，進(jìn)行有效的戰(zhàn)略管理是方法之一，而戰(zhàn)略管理的基礎(chǔ)和關(guān)鍵在于戰(zhàn)略定位。因此本文以L公司為研究對象，進(jìn)行戰(zhàn)略定位的研究。首先通過對宏觀環(huán)境、行業(yè)環(huán)境、競爭環(huán)境等外部環(huán)境分析，了解其面臨的機(jī)會和威脅；再對L公司內(nèi)部環(huán)境分析，了解企業(yè)的資源、能力、獨(dú)特競爭力；在此基礎(chǔ)上，從產(chǎn)業(yè)邊界、商業(yè)形態(tài)、競爭地位、空間定位四個維度進(jìn)行分析推導(dǎo)，得到L公司的戰(zhàn)略定位。
[Abstract]:Mobile phone design companies, also known as third-party design companies, refer to companies that specialize in mobile phone design solutions and services. In the past decade, design companies have gradually stepped into the center of the industrial stage from the edge of the mobile phone industry, through technological innovation, business model innovation, and so on. Now, about 30% of the domestic mobile phone programs come from mobile phone design companies. As global operators begin to deploy commercial LTEN 4G networks, the global mobile communications network will enter the 4G era, technology innovation enterprises will be more opportunities for development. At the same time, China not only has an enviable huge domestic demand market, but also has completed the aggregation of the mobile phone terminal industry chain. All kinds of business conditions are full of vitality. China will indisputably become the center of the global mobile phone industry in the future. On the other hand, The historical task of popularization of mobile phones worldwide has been basically completed, the overall market growth rate has slowed, and the restructuring of the global mobile phone market is proceeding in depth. The complex and changeable industry environment and deteriorating competition environment, such as the dominant channel of operators, the decline of industry profit margin, homogeneous competition and so on, also put forward a new challenge to the development of mobile phone design companies. As a leading enterprise in the industry, company L, in such a historical period, shoulders responsibility and mission for itself and the development of the industry, how to take a place in the international competition stage in the future, and how to carry out effective strategic management is one of the methods. And the foundation and key of strategic management lie in strategic orientation. Therefore, this article takes L Company as the research object, carries on the strategic localization research. First of all, through the macro environment, industry environment, competitive environment and other external environment analysis, understand the opportunities and threats it faces; then to L company internal environment analysis, understand the enterprise's resources, capabilities, unique competitiveness; on this basis, From the four dimensions of industrial boundary, commercial form, competitive position and spatial positioning, the strategic positioning of company L is obtained.
【學(xué)位授予單位】：電子科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F272;F426.63

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本文編號：1819755