本文選題：專用汽車 + 市場營銷管理　； 參考：《首都經(jīng)濟貿(mào)易大學(xué)》2013年碩士論文

【摘要】：我國專用汽車行業(yè)有著巨大的發(fā)展空間，隨著我國國民經(jīng)濟的發(fā)展和社會分工細(xì)化，市場對專用汽車的需求將更加多元化具體化，對具有特殊功能的專用汽車的需求將越來越多，在競爭日益激烈的市場經(jīng)濟條件下，應(yīng)用現(xiàn)代營銷手段和策略去擴大產(chǎn)品市場占有率，提高經(jīng)濟效益，已成為三興及所有企業(yè)所關(guān)注的重要問題問題。因此，從長遠(yuǎn)發(fā)展來看，市場營銷策略研究在企業(yè)經(jīng)營中將起著越來越重要的作用。 本論文是在對我國專用車行業(yè)發(fā)展現(xiàn)狀的全面剖析，以及對市場的細(xì)分消費分析的基礎(chǔ)上，提出未來專用車企業(yè)市場營銷管理可行性戰(zhàn)略，運用現(xiàn)代營銷理論和方法，通過大量的市場調(diào)研和資料采集，，詳盡分析和預(yù)測了國內(nèi)專用車產(chǎn)品市場及發(fā)展趨勢，闡述了目標(biāo)市場的規(guī)劃方法，提出了適合三興汽車企業(yè)發(fā)展的營銷戰(zhàn)略規(guī)劃。
[Abstract]:The special automobile industry in China has a huge development space. With the development of our national economy and the refinement of the social division of labor, the demand for special vehicles will be more diversified and specific. The demand for special vehicles with special functions will be more and more. Under the increasingly competitive market economy, the use of modern marketing means and the use of modern marketing means and The strategy to expand the market share of the product market and improve the economic benefit has become an important problem that the three Xing and all enterprises pay attention to. Therefore, in the long run, the marketing strategy research will play a more and more important role in the business operation.
This paper, based on the comprehensive analysis of the development status of the special car industry in China, and the analysis of the market segmentation and consumption, puts forward the feasibility strategy of the marketing management of the future special car enterprises. By using the modern marketing theory and methods, the domestic special vehicle products are analyzed and predicted in detail through a large number of market research and data collection. Market and development trend, elaborated the target market planning method, proposed suitable for Sanxing automobile enterprise development marketing strategy plan.

【學(xué)位授予單位】：首都經(jīng)濟貿(mào)易大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F274;F426.471

【參考文獻(xiàn)】

相關(guān)期刊論文 前2條

1 許彩國,柳思維;論市場營銷策劃[J];財貿(mào)研究;2003年06期

2 李俊英;;電子商務(wù)對市場營銷方式的影響研究[J];科技信息;2006年12期

相關(guān)重要報紙文章 前1條

1 陳克然;[N];中國建設(shè)報;2007年

本文編號：1800011