本文選題：葡萄酒 + 消費(fèi)　； 參考：《釀酒科技》2014年02期

【摘要】：采用調(diào)查問卷和評分法,對煙臺市區(qū)消費(fèi)者的葡萄酒消費(fèi)基本情況進(jìn)行了調(diào)查與分析。結(jié)果表明,不同消費(fèi)群體對葡萄酒消費(fèi)的基本情況有極顯著差異,公務(wù)員消費(fèi)群綜合評分最高,為11.06,隨后依次為企業(yè)員工、教師、其他、學(xué)生和個體,各消費(fèi)群體的綜合評分為9.78,屬低水平;97.65%的消費(fèi)者都飲用過葡萄酒,對葡萄酒的喜愛程度最高的是教師群體;葡萄酒飲用頻率最高的是個體群體,平均每個消費(fèi)者飲用葡萄酒的目的至少有2個;每個消費(fèi)者購買葡萄酒的考慮因素至少有2項,其考慮最多的因素是價格和質(zhì)量;54.35%的消費(fèi)者會留意葡萄酒的相關(guān)信息,97.18%的消費(fèi)者支持國產(chǎn)葡萄酒。
[Abstract]:The basic situation of wine consumption of consumers in Yantai city was investigated and analyzed by questionnaire and scoring method. The results showed that there were significant differences in the basic situation of wine consumption among different consumer groups. The comprehensive score of civil servants was the highest (11.06), followed by enterprise employees, teachers, other students and individuals. The comprehensive score of each consumer group was 9.78, which was a low level of 97.65% of the consumers who had consumed wine, the teacher group had the highest affection for wine, and the individual group had the highest frequency of wine consumption. On average, there are at least two purposes for each consumer to drink wine; at least two considerations for each consumer to buy wine, The most important factor to consider is that 54.35% of consumers will pay attention to the information about wine. 97.18% of consumers support domestic wine.
【作者單位】： 中國農(nóng)業(yè)大學(xué)煙臺研究院;
【基金】：煙臺市社會科學(xué)規(guī)劃研究項目(2012-PT-02)
【分類號】：F426.82

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本文編號：1794161