本文選題：汽車制造業(yè) + 逆向物流　； 參考：《北京交通大學(xué)》2013年碩士論文

【摘要】：全球經(jīng)濟(jì)的迅猛發(fā)展給我國的汽車行業(yè)帶來了蓬勃發(fā)展的時機(jī),使得汽車行業(yè)正向物流有了較好的發(fā)展,然而隨著汽車保有量的逐年增加,與之俱來的環(huán)境和資源問題成了其發(fā)展中的阻礙因素,尤其是近幾年我國頒布的一系列汽車召回相關(guān)法規(guī),使得汽車行業(yè)競爭壓力越來越大,企業(yè)不得不加快進(jìn)入逆向物流的步伐。通過實施逆向物流,企業(yè)不僅能履行環(huán)境保護(hù)責(zé)任,同時通過廢舊物品的回收利用,能降低企業(yè)的生產(chǎn)成本,增加客戶滿意度,提升企業(yè)形象。 首先,本文總結(jié)了汽車制造業(yè)逆向物流的分類和特點(diǎn)。在此基礎(chǔ)之上,對汽車制造業(yè)逆向物流三種運(yùn)作模式(自營模式、聯(lián)合模式和外包模式)分別從形成機(jī)理、優(yōu)缺點(diǎn)角度進(jìn)行了深入的比較分析,得出其相應(yīng)的適用范圍。由于汽車制造業(yè)逆向物流的復(fù)雜性,使得決策者在進(jìn)行模式選擇時要考慮到方方面面的因素,這給決策者帶來了一定的困難。而目前已有的文獻(xiàn)只是片面的給出某幾個方面的影響因素,并沒有深入的細(xì)化各個指標(biāo),相應(yīng)的案例分析也很少見。鑒于此,本文考慮到平衡計分卡思想考察維度比較全面的優(yōu)點(diǎn),能使綜合評價結(jié)果具備較高的可靠性,對其進(jìn)行進(jìn)一步的完善和改進(jìn),在原有的四個維度之上加入企業(yè)自身因素和外部環(huán)境兩個維度,構(gòu)建了一個比較全面有效的指標(biāo)體系�？紤]到指標(biāo)之間的相互影響關(guān)系,運(yùn)用網(wǎng)絡(luò)分析法(ANP)和超級決策(SD)軟件進(jìn)行決策模型的構(gòu)建和求解。最后,通過運(yùn)用神龍汽車公司的相關(guān)資料對模型進(jìn)行實例分析,并針對該汽車公司提出相應(yīng)的逆向物流實施意見,對汽車制造企業(yè)逆向物流運(yùn)作模式選擇具有一定的理論意義和參考價值。
[Abstract]:With the rapid development of the global economy, the automobile industry in our country has had the opportunity of vigorous development, which has made the automobile industry have a better development towards logistics. However, with the increase of the number of vehicles, the number of vehicles has increased year by year.The environmental and resource problems have become the obstacle factors in its development, especially a series of related laws and regulations issued by China in recent years, which make the competition pressure of automobile industry more and more intense.Enterprises have to speed up the pace of entering reverse logistics.By implementing reverse logistics, the enterprise can not only fulfill the responsibility of environmental protection, but also reduce the production cost, increase the customer satisfaction and enhance the image of the enterprise through the recycling of waste goods.Firstly, this paper summarizes the classification and characteristics of reverse logistics in automobile manufacturing industry.On this basis, three operation modes of reverse logistics in automobile industry (self-support mode, joint mode and outsourcing mode) are compared and analyzed from the angle of forming mechanism, advantages and disadvantages respectively, and the corresponding applicable scope is obtained.Because of the complexity of reverse logistics in automobile manufacturing industry, decision makers have to take into account all kinds of factors in mode selection, which brings some difficulties to decision makers.But the existing literature is only one-sided to give a few aspects of the impact factors, and did not further refine the various indicators, the corresponding case study is also very rare.In view of this, this paper considers the advantages of the balanced Scorecard, which can make the comprehensive evaluation result have higher reliability, and further improve and improve it.In addition to the original four dimensions, this paper adds two dimensions of enterprise's own factors and external environment, and constructs a more comprehensive and effective index system.Considering the interaction between indicators, the decision model is constructed and solved by network analysis method (ANPs) and super decision making (SDD) software.Finally, the model is analyzed by using the relevant data of DPCA Automobile Company, and the corresponding suggestions on reverse logistics implementation are put forward.It has certain theoretical significance and reference value for the choice of reverse logistics operation mode in automobile manufacturing enterprises.
【學(xué)位授予單位】：北京交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F259.2;F426.471

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