本文選題：電子產(chǎn)品策略 + 移動互聯(lián)網(wǎng)　； 參考：《哈爾濱工程大學(xué)》2013年碩士論文

【摘要】：本文通過對聯(lián)想集團的基本情況介紹，現(xiàn)行產(chǎn)品策略研究，，進而說明電子產(chǎn)品策略對公司發(fā)展的深遠影響。然后展開案例分析，提出聯(lián)想集團現(xiàn)行電子產(chǎn)品策略存在的問題。對行業(yè)環(huán)境展開全面分析，分析國內(nèi)外情況，進行SWOT分析，并利用波特五力模型進行深入研究。以聯(lián)想集團的情況為案例，對本行業(yè)國內(nèi)外公司進行對比分析，如對蘋果，三星，華為等公司與聯(lián)想集團的對比分析。 依據(jù)聯(lián)想集團的實際情況，特點和產(chǎn)品經(jīng)營狀況，提出聯(lián)想集團電子產(chǎn)品策略框架設(shè)計的目標和原則。并重點對聯(lián)想集團電子產(chǎn)品策略提出了多層次多方位的建議。針對存在的問題，給出獨到的聯(lián)想集團新電子產(chǎn)品策略解決方案，從新產(chǎn)品定位到產(chǎn)品差異化策略，從移動互聯(lián)網(wǎng)的產(chǎn)品策略，到新產(chǎn)品開發(fā)和品牌策略。包含了當(dāng)前IT行業(yè)電子產(chǎn)品設(shè)計研發(fā)的先進理念，也對移動互聯(lián)網(wǎng)方面策略提出移動產(chǎn)品和互聯(lián)網(wǎng)軟件產(chǎn)品相互促進并重發(fā)展的創(chuàng)新理念。并全方位的考慮聯(lián)想集團新電子產(chǎn)品策略實施保障問題，提出加強公司人力資源管理，加強公司戰(zhàn)略聯(lián)盟建設(shè)，加強企業(yè)文化的建設(shè)等實用方法。用以確保新電子產(chǎn)品策略的實施執(zhí)行，為達到預(yù)期的成功效果保駕護航。 本文雖然主要以聯(lián)想公司為例展開分析，但實際的電子產(chǎn)品策略思想可為本行業(yè)其他公司參考借鑒。
[Abstract]:This paper introduces the basic situation of Lenovo Group, the current product strategy research, and then explains the profound impact of electronic product strategy on the development of the company.Then the case analysis is carried out, and the problems existing in the current electronic product strategy of Lenovo Group are put forward.This paper makes a comprehensive analysis of the industry environment, analyzes the situation at home and abroad, carries on the SWOT analysis, and carries on the thorough research by using the Porter five forces model.Taking the case of Lenovo Group as a case, this paper makes a comparative analysis of the domestic and foreign companies in the industry, such as Apple, Samsung, Huawei and Lenovo Group.According to the actual situation, characteristics and product management situation of Lenovo Group, this paper puts forward the objectives and principles of the strategic framework design of Lenovo Group Electronic products.And puts forward the multi-level and multi-directional suggestion to the Lenovo group electronic product strategy emphatically.Aiming at the existing problems, this paper presents a unique solution to the new electronic product strategy of Lenovo Group, from the new product positioning to the product differentiation strategy, from the product strategy of the mobile Internet to the new product development and brand strategy.It includes the advanced concept of electronic product design and development in IT industry, and also puts forward the innovation idea that mobile products and Internet software products promote the development of each other in the aspect of mobile Internet.Considering the implementation of the new electronic product strategy of Lenovo Group, this paper puts forward some practical methods, such as strengthening the management of human resources, strengthening the construction of strategic alliance, and strengthening the construction of corporate culture.To ensure that the implementation of the new electronic products strategy implementation, to achieve the desired success of the escort.Although this paper mainly takes Lenovo as an example, the actual electronic product strategy can be used for reference by other companies in the industry.
【學(xué)位授予單位】：哈爾濱工程大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F426.63

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