本文選題：中小制造企業(yè)　切入點：物流問題　出處：《華南理工大學》2013年碩士論文

【摘要】：現(xiàn)階段，我國中小制造企業(yè)的發(fā)展呈現(xiàn)了長足的發(fā)展勢頭，在經濟發(fā)展及社會發(fā)展等方面起著越來越重要的作用。隨著市場的企業(yè)競爭加速，中小制造企業(yè)進行物流管理也越來越重要，而物流作為企業(yè)運營的第三利潤源，能夠保證企業(yè)進行有效的物流管理，有助于保證企業(yè)的競爭力、促進企業(yè)的高速可持續(xù)性發(fā)展。 從東莞市中小制造企業(yè)物流現(xiàn)狀來看，雖然物流已經具備足夠的經濟環(huán)境和得天獨厚的優(yōu)勢，但也有其非常大的劣勢與瓶頸，中小制造企業(yè)的物流模式相對較落后。東莞市中小制造企業(yè)，幾乎不會采用第三方物流、第四方物流等外包的物流政策，而是采用自建物流采購及銷售體系的傳統(tǒng)物流服務模式為主。因此，在物流過程中的增值服務類型少，管理水平低下，技術能力較差，最終造成了中小制造企業(yè)無法跟上社會分工及大生產發(fā)展的快速步伐，也達不到高要求、多批量、多品種、小批次、高效性的市場需求以及因人而異的差異化的消費需求，經濟危機也給東莞的中小制造企業(yè)造成了不小的影響，因此在物流管理優(yōu)化方面顯得更為迫切。 本文闡述了論文的研究背景、目的和研究意義，在梳理國內外不同學者對中小企業(yè)物流管理策略相關研究的基礎上，介紹了研究中小企業(yè)物流管理策略的過程中應利用到的物流管理相關理論知識。針對東莞中小制造企業(yè)的發(fā)展情況、物流管理近況、物流管理中存在的問題進行深入的分析，提出了企業(yè)在物流管理上的改進意見和優(yōu)化策略，在保證企業(yè)有利競爭地位的同時，促進企業(yè)物流管理實施的可操作性和科學性，對東莞市中小制造企業(yè)具有長期高效的參考價值。本文最后結合某東莞中小企業(yè)的實際物流管理狀況進行實證分析，，在調查了解分析的基礎上，對東莞中小企業(yè)的物流管理問題進行研究探討，提出中小制造企業(yè)加強物流管理的總體思路及具體措施，以達到降低企業(yè)經營成本、優(yōu)化企業(yè)物流管理和提高企業(yè)競爭優(yōu)勢的目的。
[Abstract]:At the present stage, the development of small and medium-sized manufacturing enterprises in China has shown a considerable momentum of development, and plays an increasingly important role in economic development and social development.With the accelerated competition of enterprises in the market, the logistics management of small and medium-sized manufacturing enterprises is becoming more and more important. As the third profit source of enterprise operation, logistics can guarantee the effective logistics management of enterprises and help to ensure the competitiveness of enterprises.To promote the rapid and sustainable development of enterprises.From the current situation of logistics of small and medium-sized manufacturing enterprises in Dongguan, although logistics has enough economic environment and unique advantages, but also has its great disadvantages and bottlenecks, the logistics mode of small and medium-sized manufacturing enterprises is relatively backward.Small and medium-sized manufacturing enterprises in Dongguan will hardly adopt the logistics policy of outsourcing such as third party logistics and fourth party logistics, but adopt the traditional logistics service mode of self-building logistics procurement and sales system.Therefore, in the process of logistics, the value-added service types are few, the management level is low, and the technical ability is poor. Finally, the small and medium-sized manufacturing enterprises are unable to keep up with the rapid pace of social division of labor and the development of large-scale production.Many varieties, small batches, high efficiency market demand and different consumption demand from person to person, the economic crisis has also caused a great impact on the small and medium-sized manufacturing enterprises in Dongguan, so it is more urgent to optimize the logistics management.This paper expounds the research background, purpose and significance of the thesis, and on the basis of combing the relevant research on logistics management strategy of SMEs by different scholars at home and abroad,This paper introduces the relevant theoretical knowledge of logistics management in the process of studying the logistics management strategy of small and medium-sized enterprises.In view of the development of small and medium-sized manufacturing enterprises in Dongguan, the recent situation of logistics management and the existing problems in logistics management, the improvement opinions and optimization strategies of the enterprises in logistics management are put forward.At the same time, it can promote the maneuverability and scientific nature of the enterprise logistics management, which has a long-term and efficient reference value for the small and medium-sized manufacturing enterprises in Dongguan.In the end, combining with the actual logistics management of a small and medium-sized enterprise in Dongguan, this paper makes an empirical analysis, on the basis of investigation and analysis, studies and discusses the logistics management of small and medium-sized enterprises in Dongguan.The general idea and concrete measures of strengthening logistics management in small and medium-sized manufacturing enterprises are put forward in order to reduce the operating cost, optimize the logistics management and improve the competitive advantage of the enterprises.
【學位授予單位】：華南理工大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F259.22;F426

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