本文選題：二手車　切入點(diǎn)：經(jīng)紀(jì)模式　出處：《電子科技大學(xué)》2013年碩士論文

【摘要】：伴隨我國汽車市場的平穩(wěn)發(fā)展，，全國汽車保有量也日益增長，給二手車市場的發(fā)展提供了廣闊的空間。同時(shí)，二手車的交易規(guī)模不斷創(chuàng)造歷史新高，也為二手車市場的持續(xù)發(fā)展奠定了堅(jiān)實(shí)的基礎(chǔ)，但我國二手車市場存在諸多問題，尤其是二手車交易環(huán)節(jié)，其存在的問題尤為突出，作為我國二手車市場交易的基本經(jīng)營主體的二手車經(jīng)紀(jì)公司，其始終未形成規(guī)范化的運(yùn)作，也未形成清晰的盈利模式，導(dǎo)致二手車經(jīng)紀(jì)業(yè)務(wù)成為影響二手車市場健康發(fā)展的阻礙，二手車市場亟待科學(xué)、合理的二手車經(jīng)紀(jì)模式的出現(xiàn)。因而，研究二手車交易的經(jīng)紀(jì)模式具有重大的現(xiàn)實(shí)意義。 本文在對(duì)國內(nèi)外二手車市場的發(fā)展現(xiàn)狀、國內(nèi)外二手車交易模式現(xiàn)狀及我國二手車經(jīng)紀(jì)服務(wù)的現(xiàn)狀了解的基礎(chǔ)上，以商業(yè)模式理論為基礎(chǔ)，針對(duì)我國二手車的經(jīng)紀(jì)服務(wù)存在的問題，提出了二手車交易的經(jīng)紀(jì)模式框架。在該模式框架下，包括了提供物、客戶界面、基礎(chǔ)設(shè)施管理、財(cái)務(wù)狀況四個(gè)方面，以及價(jià)值主張、客戶細(xì)分、渠道通路、客戶關(guān)系、核心資源、關(guān)鍵業(yè)務(wù)、重要合作、收入來源及成本結(jié)構(gòu)九個(gè)構(gòu)造模塊，這九個(gè)構(gòu)造模塊又覆蓋了經(jīng)紀(jì)模式的四個(gè)主要方面。本文對(duì)九個(gè)構(gòu)造模塊及其相互間的關(guān)系進(jìn)行了深入的分析，以論述本文提出的經(jīng)紀(jì)模式的可行性與適用性。 以價(jià)值理論為基礎(chǔ)，本文對(duì)二手車交易的經(jīng)紀(jì)模式中的價(jià)值循環(huán)過程進(jìn)行了深入探討，闡釋了在二手車經(jīng)紀(jì)模式下的價(jià)值創(chuàng)造、價(jià)值傳遞、價(jià)值獲取的過程機(jī)理，并分析了在價(jià)值循環(huán)的過程中，各構(gòu)造模塊對(duì)價(jià)值創(chuàng)造、價(jià)值傳遞、價(jià)值獲取的作用與影響，進(jìn)而得出二手車經(jīng)紀(jì)模式的價(jià)值循環(huán)是一個(gè)在經(jīng)紀(jì)公司、客戶、合作伙伴及其他伙伴之間的各構(gòu)造模塊相互作用、相互依賴的過程，這又進(jìn)一步驗(yàn)證了本文提出的二手車交易的經(jīng)紀(jì)模式的可行性。 本文提出的二手車交易的經(jīng)紀(jì)模式是對(duì)我國二手車市場交易的一個(gè)有益的探索，通過本文的研究，希望能夠?yàn)槎周嚱?jīng)紀(jì)服務(wù)提供一個(gè)有效的參考范式，對(duì)進(jìn)一步規(guī)范二手車交易，促進(jìn)二手車市場的健康穩(wěn)定發(fā)展具有積極的深遠(yuǎn)影響，但本文提出的二手車交易的經(jīng)紀(jì)模式尚需要在實(shí)踐中予以驗(yàn)證。
[Abstract]:With the steady development of the automobile market in our country, the number of cars in the country is also increasing day by day, which provides a broad space for the development of the second-hand car market. At the same time, the scale of the second-hand car trading is constantly creating a new record in history. It also lays a solid foundation for the sustainable development of the second-hand car market, but there are many problems in the second-hand car market in our country, especially in the second-hand car trading link, and the existing problems are particularly prominent. As the basic operating body of the second-hand car market in our country, the second-hand car brokerage company has never formed a standardized operation, nor has it formed a clear profit model. The second-hand car brokerage business has become a hindrance to the healthy development of the second-hand car market, and the second-hand car market urgently needs the emergence of a scientific and reasonable second-hand car brokerage model. Therefore, it is of great practical significance to study the brokerage model of second-hand car trading. Based on the understanding of the current situation of the second-hand car market at home and abroad, the current situation of the second-hand car trading mode at home and abroad and the current situation of the second-hand car brokerage service in China, this paper bases on the business model theory. Aiming at the problems existing in the brokerage service of second-hand car in China, this paper puts forward the frame of brokerage mode of second-hand car trading. Under the framework of this model, it includes four aspects: supply, customer interface, infrastructure management, financial situation, and value proposition. Customer segmentation, channel access, customer relationship, core resources, key business, important cooperation, revenue source and cost structure, These nine construction modules cover four main aspects of brokerage mode. This paper makes an in-depth analysis of the nine structural modules and their relationships in order to discuss the feasibility and applicability of the brokerage model proposed in this paper. Based on the theory of value, this paper probes into the process of value cycle in the brokerage mode of second-hand car trading, and explains the process mechanism of value creation, value transmission and value acquisition under the model of second-hand car brokerage. In the process of value cycle, the function and influence of each construction module on value creation, value transmission and value acquisition are analyzed, and then the value cycle of second-hand car brokerage model is a brokerage company, customer. The process of interaction and interdependence between the construction modules of partners and other partners further verifies the feasibility of the brokerage model of second-hand car trading proposed in this paper. The brokerage model of second-hand car trading proposed in this paper is a useful exploration of second-hand car trading in China. Through the research of this paper, we hope to provide an effective reference paradigm for second-hand car brokerage service. It has a positive and far-reaching influence on further regulating second-hand car trading and promoting the healthy and stable development of second-hand car market, but the broking model of second-hand car trading proposed in this paper still needs to be verified in practice.
【學(xué)位授予單位】：電子科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F426.471

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本文編號(hào)：1695565