本文選題：廚衛(wèi)家電供應(yīng)鏈　切入點(diǎn)：敏捷化　出處：《南京大學(xué)》2013年碩士論文

【摘要】：在客戶(hù)需求多樣化和購(gòu)買(mǎi)行為不確定性日益突出的市場(chǎng)環(huán)境中,企業(yè)間的競(jìng)爭(zhēng)變得更加激烈。敏捷供應(yīng)鏈的構(gòu)建逐漸成為各企業(yè)快速響應(yīng)客戶(hù)需求,提高市場(chǎng)競(jìng)爭(zhēng)水平的有效選擇。廚衛(wèi)家電產(chǎn)品品種繁多,每一種類(lèi)同時(shí)配備多種規(guī)格尺寸以滿(mǎn)足消費(fèi)者個(gè)性化需求。制造商為了提高客戶(hù)服務(wù)水平不得不以高水平庫(kù)存為代價(jià),供需不匹配現(xiàn)象極為嚴(yán)重�；诋a(chǎn)品的供應(yīng)鏈設(shè)計(jì)策略要求建立廚衛(wèi)家電敏捷供應(yīng)鏈來(lái)應(yīng)對(duì)供應(yīng)和需求的雙重不確定性。 市場(chǎng)調(diào)研結(jié)果顯示,消費(fèi)者從追求室內(nèi)空間布局的整體性出發(fā),往往提前訂購(gòu)廚衛(wèi)家電產(chǎn)品,而并不要求廠商立即送貨,為的是在裝潢時(shí)預(yù)留空間。因此,消費(fèi)者的提前購(gòu)買(mǎi)習(xí)慣為廚衛(wèi)家電生產(chǎn)商創(chuàng)造了一定的客戶(hù)訂單提前期。這也為建立廚衛(wèi)家電敏捷供應(yīng)鏈奠定了基礎(chǔ)。 本文對(duì)廚衛(wèi)家電供應(yīng)鏈的現(xiàn)狀進(jìn)行分析,指出其在合作關(guān)系、生產(chǎn)模式、物流方式和信息系統(tǒng)方面存在的諸多問(wèn)題,找出其影響供應(yīng)鏈運(yùn)作的關(guān)鍵因素。同時(shí),本文著重從采購(gòu)系統(tǒng)、生產(chǎn)系統(tǒng)、物流和銷(xiāo)售系統(tǒng)三個(gè)大方面提出了廚衛(wèi)家電供應(yīng)鏈敏捷化的改進(jìn)方案：在采購(gòu)系統(tǒng)內(nèi)部建立響應(yīng)推進(jìn)模型,采用環(huán)節(jié)分析法把采購(gòu)過(guò)程進(jìn)行分解,企圖通過(guò)后序環(huán)節(jié)對(duì)前序環(huán)節(jié)的工作壓力,一層層向前逐步推進(jìn),起到壓縮采購(gòu)響應(yīng)時(shí)間的目的,提高供應(yīng)鏈采購(gòu)系統(tǒng)的敏捷性；同時(shí),從供應(yīng)商評(píng)價(jià)機(jī)制、信息共享機(jī)制和激勵(lì)機(jī)制三個(gè)方面來(lái)具體分析敏捷采購(gòu)供應(yīng)關(guān)系管理；以客戶(hù)訂單提前期為基礎(chǔ),基于延遲策略對(duì)生產(chǎn)模式進(jìn)行改進(jìn),通過(guò)客戶(hù)訂單分離點(diǎn)定位模型的建立和分析幫助廚衛(wèi)家電供應(yīng)鏈更好地實(shí)現(xiàn)供需匹配,提高對(duì)客戶(hù)訂單的響應(yīng)速度,增強(qiáng)供應(yīng)鏈的敏捷性；在物流和銷(xiāo)售系統(tǒng)方面,本文在分析現(xiàn)有家電物流模式的基礎(chǔ)上,結(jié)合廚衛(wèi)家電自身特點(diǎn),提出廚衛(wèi)家電供應(yīng)鏈物流外包,并且采用“工廠+物流中心到門(mén)”的配送方式減少產(chǎn)品出入庫(kù)環(huán)節(jié),加快響應(yīng)速度；同時(shí),改變傳統(tǒng)的銷(xiāo)售長(zhǎng)渠道,采用生產(chǎn)企業(yè)到零售商到消費(fèi)者的銷(xiāo)售短渠道,利于需求信息向上游快速傳遞。
[Abstract]:In the market environment of diversified customer demand and increasingly uncertain purchasing behavior, the competition between enterprises becomes more and more intense. The construction of agile supply chain has gradually become the rapid response of enterprises to customer needs. Effective choice to improve the level of market competition. There are a wide variety of kitchen and bathroom appliances, each of which is equipped with multiple sizes at the same time to meet the individual needs of consumers. Manufacturers have to pay a high level of inventory to improve the level of customer service. The supply and demand mismatch is very serious. The product based supply chain design strategy requires the establishment of kitchen appliances agile supply chain to deal with the double uncertainty of supply and demand. Market research results show that consumers, in pursuit of the overall layout of indoor space, tend to order kitchen and bathroom appliances in advance, without requiring manufacturers to deliver goods immediately in order to reserve space for decoration. Consumers' early purchase habits create a certain lead time for manufacturers of kitchen and bathroom appliances, which also lays the foundation for the establishment of an agile supply chain for kitchen and bathroom appliances. This paper analyzes the current situation of supply chain of kitchen and bathroom appliances, points out its problems in the aspects of cooperation relationship, production mode, logistics mode and information system, and finds out the key factors that affect the operation of supply chain. This paper puts forward the improvement scheme of agile supply chain of kitchen and bathroom appliances from three aspects: purchasing system, production system, logistics system and sales system. The purchasing process is decomposed by the method of link analysis, which attempts to push forward step by step through the working pressure of the former step by layer, so as to reduce the purchasing response time and improve the agility of the purchasing system in the supply chain, at the same time, From three aspects of supplier evaluation mechanism, information sharing mechanism and incentive mechanism to analyze the agile procurement supply relationship management, based on the customer order lead time, based on the delay strategy to improve the production model, Through the establishment and analysis of the location model of customer order separation point, it helps the supply chain of kitchen and bathroom appliances to match supply and demand better, improve the response speed to customer order, enhance the agility of supply chain, and in the aspect of logistics and sales system, Based on the analysis of the existing home appliances logistics mode and combining the characteristics of kitchen and bathroom appliances, this paper puts forward the supply chain logistics outsourcing of kitchen and bathroom appliances, and adopts the "factory logistics center to door" distribution mode to reduce the product entry and storage links. At the same time, we should change the traditional long sales channel and adopt the short channel from the production enterprise to the retailer to the consumer, which is conducive to the rapid transmission of the demand information to the upstream.
【學(xué)位授予單位】：南京大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：F274;F426.6

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