本文選題：醫(yī)療器械制造業(yè)　切入點：跨國并購　出處：《北京交通大學(xué)》2013年碩士論文

【摘要】：醫(yī)療器械制造業(yè)作為一個朝陽行業(yè),近年來蓬勃發(fā)展。很多的醫(yī)療器械制造業(yè)企業(yè)通過跨國并購的方式拓展經(jīng)營,獲取戰(zhàn)略性資源,更加科學(xué)和靈活地進(jìn)行業(yè)務(wù)的全球化布局。在完成跨國并購之后,資源的整合已經(jīng)成為了醫(yī)療器械制造業(yè)企業(yè)面臨的重要的課題。深入研究醫(yī)療器械制造業(yè)企業(yè)跨國并購與整合的現(xiàn)狀,從中吸取經(jīng)驗和教訓(xùn),對指導(dǎo)更多的醫(yī)療器械制造業(yè)企業(yè)進(jìn)行跨國并購及國際化經(jīng)營,充分利用國內(nèi)外資源具有重要的作用和現(xiàn)實意義。 研究表明,跨國并購資源的整合很大程度上決定了跨國并購的效果甚至成敗。自20世紀(jì)90年代以來,關(guān)于跨國并購資源整合的研究也成為國內(nèi)外并購理論研究的熱點。然而,比較多的研究集中在跨國并購企業(yè)文化整合、財務(wù)資源整合及人力資源整合等,卻很少有研究涉及品牌資源整合。在醫(yī)療器械制造業(yè)企業(yè)進(jìn)行跨國并購實際操作時,也常常忽略品牌資源的整合,影響了跨國并購目標(biāo)的實現(xiàn)。 本文以醫(yī)療器械制造業(yè)跨國并購為背景,分析醫(yī)療器械制造業(yè)企業(yè)跨國并購品牌資源整合的問題。在總結(jié)前人研究成果的基礎(chǔ)上,將理論與實證相結(jié)合,分析了醫(yī)療器械制造業(yè)跨國并購品牌資源整合的動因、策略和整合方式。然后根據(jù)醫(yī)療器械制造業(yè)企業(yè)跨國并購的實際情況及獨有特點,分析品牌資源整合的現(xiàn)狀和存在的問題,并在此基礎(chǔ)上提出一些建議。
[Abstract]:As a sunrise industry, medical device manufacturing industry has developed vigorously in recent years. Many medical device manufacturing enterprises expand their operations and obtain strategic resources through cross-border mergers and acquisitions. A more scientific and flexible global layout of business. After completing cross-border mergers and acquisitions, The integration of resources has become an important issue for medical device manufacturing enterprises. It has important role and practical significance to guide more medical device manufacturing enterprises to conduct transnational M & A and international management and make full use of domestic and foreign resources. The research shows that the integration of transnational M & A resources largely determines the effect or even success of cross-border M & A. since the 1990s, the research on the integration of cross-border M & A resources has also become a hot topic in the theoretical research of M & A at home and abroad. More researches focus on cultural integration, financial resources integration and human resource integration of transnational M & A enterprises, but few researches involve brand resource integration. Also often ignore the integration of brand resources, affecting the realization of cross-border M & A objectives. Based on the background of cross-border M & A of medical device manufacturing industry, this paper analyzes the integration of brand resources in cross-border M & A of medical device manufacturing enterprises. On the basis of summarizing the previous research results, this paper combines theory with empirical research. This paper analyzes the reasons, strategies and ways of the integration of brand resources in the cross-border M & A of the medical device manufacturing industry, and then according to the actual situation and unique characteristics of the cross-border M & A of the medical device manufacturing enterprises, This paper analyzes the current situation and existing problems of brand resource integration, and puts forward some suggestions on this basis.
【學(xué)位授予單位】：北京交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F274;F271;F426.4

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