本文選題：財務(wù)戰(zhàn)略矩陣　切入點：通信設(shè)備制造業(yè)　出處：《西南財經(jīng)大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：在不斷強調(diào)用戰(zhàn)略的眼光看待企業(yè)發(fā)展的今天,財務(wù)戰(zhàn)略在企業(yè)的戰(zhàn)略部署中也開始被廣泛認可為非常重要一部分,許多學(xué)者通過深入研究不斷地完善著財務(wù)戰(zhàn)略理論。美國斯特恩·斯圖爾特咨詢公司于1993年首次提出了Eva業(yè)績評價指標,在此基礎(chǔ)上美國學(xué)者哈瓦維尼于2000年首次提出結(jié)合了經(jīng)濟附加值和可持續(xù)發(fā)展兩大重要財務(wù)理論的財務(wù)戰(zhàn)略矩陣模型。由于基于這一視角的財務(wù)戰(zhàn)略理論仍較新穎,國內(nèi)外學(xué)者們對其的研究才逐漸起步,對于理論的應(yīng)用研究更是稀少。 本文的研究思路：首先對財務(wù)戰(zhàn)略理論和財務(wù)戰(zhàn)略矩陣理論進行整理和分析；其次,在完成文獻整理分析和理論背景鋪墊后,以通信設(shè)備制造行業(yè)為研究對象,通過計算關(guān)鍵指標,構(gòu)建公司的財務(wù)矩陣模型；最后,根據(jù)通信設(shè)備制造行業(yè)財務(wù)戰(zhàn)略矩陣,對象限內(nèi)代表性企業(yè)的財務(wù)戰(zhàn)略措施進行分析,并運用財務(wù)戰(zhàn)略矩陣模型的理論提出公司未來財務(wù)戰(zhàn)略的對策。 本文的研究意義在于：雖然我國關(guān)于財務(wù)戰(zhàn)略的理論及應(yīng)用研究比較多,但是專門從財務(wù)戰(zhàn)略矩陣理論的視角對企業(yè)財務(wù)戰(zhàn)略的進行理論研究和應(yīng)用探索還比較薄弱。因此,本文從財務(wù)戰(zhàn)略矩陣的視角,以通信設(shè)備制造行業(yè)為研究對象,探究了該理論在實踐中的適用性,并強調(diào)了企業(yè)基于財務(wù)戰(zhàn)略矩陣理論可以采取的財務(wù)戰(zhàn)略措施。研究結(jié)果不僅是對財務(wù)戰(zhàn)略理論的補充,更對作為國民經(jīng)濟支柱和先導(dǎo)性產(chǎn)業(yè)的通信設(shè)備制造行業(yè)財務(wù)戰(zhàn)略提供了現(xiàn)實指導(dǎo)作用。 本文總共分為七個章節(jié)：第一章節(jié)導(dǎo)論部分,對本文的研究背景、意義、研究對象、研究方法以及貢獻與不足做一個闡述說明；第二章節(jié)文獻綜述部分,根據(jù)國內(nèi)外文獻資料和研究成果對財務(wù)戰(zhàn)略與財務(wù)戰(zhàn)略矩陣的研究現(xiàn)狀進行評述；第三章節(jié)理論基礎(chǔ)部分,對財務(wù)戰(zhàn)略和財務(wù)戰(zhàn)略矩陣主要基礎(chǔ)理論和理論依據(jù)進行闡述和說明；第四章節(jié)依據(jù)財務(wù)戰(zhàn)略理論對對整個通信設(shè)備制造行業(yè)進行矩陣的劃分,本章首先闡述了行業(yè)選擇的依據(jù),再根據(jù)財務(wù)戰(zhàn)略矩陣對行業(yè)進行分析,得出行業(yè)結(jié)論；第五章節(jié)對財務(wù)戰(zhàn)略矩陣的劃分依據(jù)進行分類檢驗；第六章是案例分析,選取通信設(shè)備制造行業(yè)中位于四個不同象限的典型企業(yè)對其財務(wù)戰(zhàn)略措施進行分析,并驗證財務(wù)戰(zhàn)略矩陣這種分析工具在現(xiàn)實財務(wù)戰(zhàn)略中具有適用性；最后第七章作為總結(jié)章節(jié),歸納了研究結(jié)論,并提出本文研究存在的不足之處及對未來的展望。 本文的主要貢獻包括以下幾點：第一,本文是在已有研究成果上,從財務(wù)戰(zhàn)略矩陣理論的角度進一步豐富了對我國企業(yè)財務(wù)戰(zhàn)略的研究視角和研究內(nèi)容。第二,將財務(wù)戰(zhàn)略矩陣理論在通信設(shè)備制造行業(yè)中做了應(yīng)用探索并進行了詳細闡述分析,進一步完善了對這個行業(yè)的財務(wù)戰(zhàn)略成果。 本文的不足之處包括以下幾點：第一,由于本人研究能力受限,選取的樣本數(shù)不大且僅僅局限在一個行業(yè)中,對研究結(jié)果的精確程度有所影響,這也是筆者希望今后的研究可以進一步完善的地方。第二,本文在對于某些指標的計算時,例如在計算投入資本回報率指標時,對其的調(diào)整程度不夠完全,計算精確程度會受一定的影響,但由于計算能力受限,所以在今后的研究中有待進一步改善。
[Abstract]:By constantly emphasize the strategic view of enterprise development today, the financial strategy began in the deployment of enterprise strategy is widely recognized as an important part of many scholars, through in-depth study to constantly improve the financial strategy theory. The American consulting firm Stern Stuart in 1993 first proposed the performance evaluation index of Eva, on the basis of American scholars Hawawini in 2000 first proposed a combination of economic value added financial strategy matrix model and the sustainable development of the two major financial theory. Because of this from the perspective of financial strategy based on the theory is still relatively new, domestic and foreign scholars on the research gradually started, for the application of the theory is rare.
Firstly, the theory of financial strategy and financial strategy matrix theory are summarized and analyzed; secondly, after the completion of the literature analysis and theoretical background, the communications equipment manufacturing industry as the research object, through the calculation of key indicators, to build the company's financial model; finally, according to the communications equipment manufacturing industry financial strategy matrix, on behalf of the financial strategy measures enterprise quadrant analysis, and using the financial strategy matrix model theory put forward countermeasures to the company's future financial strategy.
The significance of this research is: Although a lot of research on the theory and application of China's financial strategy, but from the perspective of the theory of financial strategy matrix of enterprise financial strategy theory research and application research is still relatively weak. Therefore, this paper from the perspective of the financial strategy matrix, the communications equipment manufacturing industry as the research object, research the applicability of this theory in practice, and emphasizes that the enterprise financial strategy financial strategy measures can be taken based on the matrix theory. The research results not only is a supplement to the theory of financial strategy, the more practical guidance on the communication equipment of our national economy and leading pillar industry of manufacturing industry financial strategy.
This paper is divided into seven chapters: the first chapter is the introduction part, the research object of this paper's research background, significance, research methods and the contributions and shortcomings of a description; the second chapter literature review, according to the domestic and foreign literature and research review on financial and research status slightly and the financial strategy matrix; the third chapter of the theory part of financial strategy and financial strategy matrix of basic theories and theoretical basis are elaborated; the fourth chapter on the basis of the theory of financial strategy to carry on the matrix of the whole communication equipment manufacturing industry division, this chapter first describes the basis for the choice of the industry, according to the financial strategy matrix for industry analysis, draw the industry classification inspection conclusion; the fifth chapter divided on the basis of the financial strategy matrix; the sixth chapter is the case analysis, selection of communication equipment manufacturing The industry is located in four different quadrants of the typical enterprise analysis of its financial strategy, and verify the financial strategy matrix analysis tool is applied in the reality of financial strategy; the last seventh chapters as the concluding chapters, summarizes the research conclusion, and put forward the insufficiencies of this thesis and the outlook for the future.
The main contributions of this thesis include the following points: first, based on the existing research results, from the perspective of the theory of financial strategy matrix to further enrich the financial strategy of enterprises in our country the research perspective and research content. Second, the financial strategy matrix theory in communication equipment manufacturing industry made a detailed exploration and application this analysis, to further improve the achievement of financial strategy for this industry.
The deficiencies of this paper include the following points: first, because of my research ability is limited, the sample number is small and confined in an industry, the degree of precision of the results of the influence, this is also the hope that future research can be further perfected. Second in this paper for the calculation of some indicators. For example, in the calculation of return on invested capital index, the degree of adjustment is not complete, accurate degree will be affected, but because of limited computation ability, so in the future research needs to be further improved.

【學(xué)位授予單位】：西南財經(jīng)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F275;F426.6

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