本文關(guān)鍵詞： 設計師 商業(yè)價值 實現(xiàn)　出處：《中國地質(zhì)大學（北京）》2013年碩士論文　論文類型：學位論文

【摘要】：中國珠寶行業(yè)經(jīng)過近30年的時間，已經(jīng)由產(chǎn)值1億元發(fā)展到了將近3000億元，從業(yè)人員也由2萬人擴張到了300萬人。我國在全球的珠寶消費份額中，已變?yōu)槿虻谝淮筱K金消費國、第四大黃金消費國、第五大鉆石消費國。如此龐大的消費需求使得我國珠寶業(yè)開始了從數(shù)量擴張、粗放經(jīng)營到注重質(zhì)量、打造品牌的轉(zhuǎn)變。 毫無疑問，設計在品牌建設的過程中起著核心的作用。每一個成功的國際珠寶品牌都有其獨特的設計風格及文化傳承。而設計最終需要有獨特藝術(shù)創(chuàng)造力的珠寶首飾設計師去完成。國外的珠寶首飾設計師體系發(fā)展較為成熟和完善，中國由于整個行業(yè)起步較晚，設計師的隊伍建設也相對較晚。中國在90年代中期才有了第一個珠寶設計專業(yè)。至今為止，全國已有近50多所大專院校設立了這個專業(yè)，為行業(yè)培養(yǎng)了近3萬專業(yè)人才，但真正意義上的職業(yè)珠寶首飾設計師不過百余人。 面對不斷升級的消費者訴求，一方面，部分有超強購買能力的高端消費者在厭倦了洋品牌的大眾化消費之后，開始選擇差異化的高端定制服務，國內(nèi)開始出現(xiàn)為他們提供專屬定制服務的高級珠寶設計師；另一方面，普通的珠寶消費市場也迫切需要具有一定設計感及品牌風格的大眾消費品。設計人才顯得炙手可熱，然而現(xiàn)實情況卻是高級珠寶設計師沒有完全體現(xiàn)其設計應有的商業(yè)價值，大量的珠寶設計專業(yè)人員因找不到工作而被迫改行。 本文從研究設計的商業(yè)價值開始，分析了設計的價值組成以及成功實現(xiàn)設計商業(yè)價值的案例，概括了中國設計行業(yè)的整體概況。進而分析了歐美珠寶首飾設計師、中國珠寶首飾設計師的發(fā)展歷史及現(xiàn)狀，，找出制約中國珠寶首飾設計師商業(yè)價值實現(xiàn)的因素，試圖找到解決的途徑，得出結(jié)論。 中國的珠寶首飾設計師并不缺乏智慧。隨著教育體制的改善，設計師自身職業(yè)素養(yǎng)的提高，市場的逐步成熟與細分，越來越多的設計師會找到實現(xiàn)商業(yè)價值的途徑，設計引領時代即將到來。
[Abstract]:After nearly 30 years, China's jewelry industry has grown from 100 million yuan to nearly 300 billion yuan, and the number of employees has expanded from 20,000 to 3 million. It has become the world's largest platinum consumer, 4th gold consumer, 5th big diamond consumer. Such a huge consumer demand has led to the jewelry industry began from quantitative expansion, extensive operation to focus on quality, brand building transformation. Without a doubt, Design plays a central role in the process of brand building. Every successful international jewelry brand has its own unique design style and cultural heritage. In the end, design needs jewelry designers with unique artistic creativity. To complete. The jewelry designer system developed abroad is more mature and perfect, Since the whole industry started relatively late in China, the construction of designers was relatively late. In the middle of 90s, China had its first major in jewelry design. Up to now, nearly 50 colleges and universities in China have set up this major. For the industry has trained nearly 30,000 professionals, but the real sense of professional jewelry designers only a hundred people. In the face of escalating consumer demands, on the one hand, some high-end consumers with super purchasing power, tired of the popular consumption of foreign brands, began to choose differentiated high-end custom services. At home, senior jewelry designers are beginning to provide customized services for them. On the other hand, the ordinary jewelry consumer market also urgently needs popular consumer goods with a certain sense of design and brand style. However, the reality is that the senior jewelry designers do not fully reflect the commercial value of their design, and a large number of jewelry design professionals are forced to change jobs because they can not find a job. This paper begins with the study of the commercial value of design, analyzes the value composition of design and the case of successful realization of commercial value of design, generalizes the overall situation of the design industry in China, and then analyzes the jewelry designers in Europe and the United States. The development history and present situation of jewelry designers in China are discussed. The factors restricting the realization of commercial value of jewelry designers in China are found out. Chinese jewelry designers are not short of wisdom. With the improvement of educational system, the improvement of designers' own professional quality and the gradual maturity and segmentation of the market, more and more designers will find ways to realize commercial value. The era of design is coming.
【學位授予單位】：中國地質(zhì)大學（北京）
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F426.89

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本文編號：1518694