TCL集團(tuán)跨國(guó)并購案例分析
發(fā)布時(shí)間:2018-02-04 01:58
本文關(guān)鍵詞: 中國(guó)企業(yè) 跨國(guó)并購 評(píng)估 資金 人才 出處:《暨南大學(xué)》2009年碩士論文 論文類型:學(xué)位論文
【摘要】: 時(shí)間進(jìn)入21世紀(jì),隨著中國(guó)改革開放30年的發(fā)展,已經(jīng)有一批中國(guó)知名企業(yè)成長(zhǎng)到一定規(guī)模,繼日本、韓國(guó)企業(yè)之后,他們都相繼開始了國(guó)際化擴(kuò)張和并購的行動(dòng),向著自己國(guó)際化的夢(mèng)想靠近,比較著名的如TCL、聯(lián)想、海爾、華為等企業(yè)。但中國(guó)企業(yè)在以跨國(guó)并購的方式走向國(guó)門的短短幾年中,都遇到了各種各樣的困難和挑戰(zhàn)。本文從知名消費(fèi)電子公司TCL集團(tuán)的兩個(gè)跨國(guó)并購案例分析入手,闡述其跨國(guó)并購整合歷程,用比較、歸納的方法,尋找這兩家公司在跨國(guó)并購中面臨的問題及成功失敗的要素。這兩個(gè)案例是本文論述的主要事實(shí)依據(jù)。 本論文共分三章,第一章緒論,包括引言、跨國(guó)并購的概念、全球跨國(guó)并購及我國(guó)跨國(guó)并購的歷史、現(xiàn)狀、目前的特點(diǎn)及影響并購的相關(guān)因素,并對(duì)我國(guó)企業(yè)跨國(guó)并購的動(dòng)因及面臨的困難進(jìn)行了分析。第二章案例介紹,對(duì)TCL集團(tuán)跨國(guó)并購的背景與動(dòng)因、并購整合中出現(xiàn)的種種問題進(jìn)行探討。第三章是案例分析,包括研究的背景、意義和基本思路。說明跨國(guó)并購已成為“走出去”的重要途徑。通過總結(jié)TCL集團(tuán)兩家公司在跨國(guó)并購中的共同要素,希望對(duì)未來可能以跨國(guó)并購方式走向國(guó)際化的中國(guó)企業(yè)起到借鑒作用?鐕(guó)并購機(jī)中有危,只有做好充足的購前準(zhǔn)備,全方位的評(píng)估及深層次的整合,才有可能轉(zhuǎn)危為安。第四章為結(jié)論。
[Abstract]:In 21th century, with the development of China's reform and opening up for 30 years, a number of well-known Chinese enterprises have grown to a certain scale, after Japanese and Korean enterprises. They have started international expansion and mergers and acquisitions, closer to their own international dream, more famous such as TCL, Lenovo, Haier. Companies such as Huawei. But Chinese companies have been moving abroad in the form of cross-border mergers and acquisitions for just a few years. This paper begins with the analysis of two transnational M & A cases of well-known consumer electronics company TCL Group, expounds the integration process of cross-border M & A, and uses the method of comparison and induction. To find out the problems faced by these two companies in cross-border mergers and acquisitions and the factors of success and failure, these two cases are the main factual basis discussed in this paper. This paper is divided into three chapters, the first chapter is introduction, including introduction, the concept of cross-border mergers and acquisitions, global cross-border mergers and acquisitions and our country's history, status quo, current characteristics and related factors affecting mergers and acquisitions. The second chapter introduces the case, the background and motivation of cross-border M & A of TCL Group. The third chapter is case analysis, including the background of the study. The significance and basic ideas. It shows that cross-border M & A has become an important way to go out. Through summing up the common elements of the two companies in cross-border M & A of TCL Group. It is hoped that it will be helpful to the Chinese enterprises that may go international in the way of cross-border mergers and acquisitions in the future. There is a danger in transnational and buying machines, only adequate pre-purchase preparation, all-round evaluation and deep-level integration. It is possible to recover from the crisis. Chapter 4th is the conclusion.
【學(xué)位授予單位】:暨南大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2009
【分類號(hào)】:F271;F426.6
【引證文獻(xiàn)】
相關(guān)碩士學(xué)位論文 前3條
1 張偉;TCL開拓西歐彩電市場(chǎng)營(yíng)銷策略研究[D];華南理工大學(xué);2010年
2 冉暢;我國(guó)企業(yè)國(guó)際化路徑研究[D];西南財(cái)經(jīng)大學(xué);2010年
3 孫冶;優(yōu)酷并購?fù)炼拱咐治鯷D];遼寧大學(xué);2013年
,本文編號(hào):1488981
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