本文關鍵詞： 軟體沙發(fā) 品質要素 品牌形象設計　出處：《青島大學》2013年碩士論文　論文類型：學位論文

【摘要】：人們在注重軟體沙發(fā)質量的同時更是注重其品牌是因為一個好的品牌不僅是質量的保證同時也體現出企業(yè)對消費者的一種人文關懷。產品質量好,產品設計精美,管理科學,服務完善為企業(yè)創(chuàng)造品牌打下了堅實的基礎,但是企業(yè)要想創(chuàng)造出真正能夠屬于自己的品牌,還需要輔助性戰(zhàn)略的支持。輔助性工作主要有品牌設計,包裝設計,對外宣傳等,尤其是軟體沙發(fā)行業(yè)品牌。 品牌設計對于軟體沙發(fā)而言,它的設計不單純是為了滿足人們的物質需要,并且還肩負著提高人們生活水平,改善人們居室環(huán)境的重任。人們選擇軟體沙發(fā)在注重功能和質量的同時尤其注重其文化內涵,在注重舒適的同時也注重其品位和審美。品牌設計在軟體沙發(fā)企業(yè)的發(fā)展中是不可缺少的重要一環(huán),它的價值在于使軟體沙發(fā)企業(yè)在激烈的市場競爭中處于不敗的地位,它的形式須通過產品銷售、企業(yè)組織結構、企業(yè)品牌形象的提高而得以實現,在競爭的同時孕育一種文化內涵。 值得注意的是品牌形象設計不能簡單的等同于品牌標識系統(tǒng)形象。品牌持久魅力的來源是其堅實的產品品質和服務,企業(yè)品牌文化將不斷隨市場的變化而進行調整和創(chuàng)新。
[Abstract]:People pay attention to the quality of soft sofa at the same time pay more attention to its brand because a good brand is not only the guarantee of quality but also reflects a humanistic concern for consumers. The quality of products is good. Beautiful product design, management science, service improvement for the enterprise to create a brand has laid a solid foundation, but enterprises want to create a real brand can belong to their own. It also needs the support of auxiliary strategy, which mainly includes brand design, packaging design, publicity and so on, especially the brand of soft sofa industry. Brand design for soft sofa, its design is not only to meet the material needs of people, but also shoulder the burden of improving people's living standards. People choose soft sofa to pay special attention to its cultural connotation while paying attention to function and quality at the same time. Brand design is an indispensable part of the development of soft sofa enterprises. Its value lies in that the soft sofa enterprise is in the undefeated position in the fierce market competition, its form must be realized through the product sale, the enterprise organization structure, the enterprise brand image enhancement. In the competition at the same time give birth to a cultural connotation. It is worth noting that brand image design can not simply be equated with brand identity system image. The source of brand lasting charm is its solid product quality and service. Corporate brand culture will continue to adjust and innovate with the changes of the market.
【學位授予單位】：青島大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F273.2;F426.89

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本文編號：1447501