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  本文關(guān)鍵詞：福建石化集團(tuán)中長期發(fā)展戰(zhàn)略研究　出處：《復(fù)旦大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 福建省 石化企業(yè) 戰(zhàn)略研究 規(guī)劃 競爭分析

【摘要】：石化工業(yè)是國民經(jīng)濟(jì)重要的支柱產(chǎn)業(yè)和基礎(chǔ)產(chǎn)業(yè),對促進(jìn)相關(guān)產(chǎn)業(yè)升級,拉動經(jīng)濟(jì)增長具有十分重要的作用�！笆濉笔俏覈鴩窠�(jīng)濟(jì)發(fā)展的重要戰(zhàn)略機(jī)遇期,也是石化工業(yè)發(fā)展轉(zhuǎn)型升級的關(guān)鍵時期。2012年,我國石化工業(yè)經(jīng)濟(jì)運(yùn)行基本保持平穩(wěn),但是受產(chǎn)能過剩、財務(wù)成本高企、出口不順等因素影響,全行業(yè)整體效益呈現(xiàn)下滑。面臨如此嚴(yán)峻的形勢,如何提升自身的競爭力并在激烈的競爭中長遠(yuǎn)持續(xù)的發(fā)展,成為每個石化企業(yè)迫切需要解決的問題。本文以福建石油化工集團(tuán)公司(以下簡稱福建石化集團(tuán))為對象,研究福建石化集團(tuán)如何在復(fù)雜多變的內(nèi)外部環(huán)境下,實現(xiàn)可持續(xù)發(fā)展的戰(zhàn)略規(guī)劃。在分析了政治、經(jīng)濟(jì)、社會、技術(shù)等外部發(fā)展環(huán)境的基礎(chǔ)上,結(jié)合所在行業(yè)背景,深入挖掘出集團(tuán)所面臨的機(jī)會與威脅、優(yōu)勢和劣勢,通過SWOT分析確定集團(tuán)整體發(fā)展戰(zhàn)略為混合型戰(zhàn)略；波士頓矩陣分析確定了公司層戰(zhàn)略為多元化戰(zhàn)略；在業(yè)務(wù)層戰(zhàn)略上,明確了明星產(chǎn)品采用成本集中化戰(zhàn)略,金牛產(chǎn)品采用差異集中化戰(zhàn)略,問題產(chǎn)品采用成本領(lǐng)先戰(zhàn)略,瘦狗產(chǎn)品采用差異化戰(zhàn)略或放棄戰(zhàn)略。戰(zhàn)略制定后,福建石化集團(tuán)從管控體系建設(shè)、項目建設(shè)發(fā)展、共謀合作發(fā)展、改善產(chǎn)品結(jié)構(gòu)、加大研發(fā)力度、規(guī)范安全管理和完善內(nèi)部審計等方面來進(jìn)行戰(zhàn)略的實施,力求發(fā)展戰(zhàn)略的具體方案和內(nèi)容真正落實到企業(yè)層面。為保證戰(zhàn)略實施的順利進(jìn)行,本文剖析了戰(zhàn)略實施過程中可能出現(xiàn)的風(fēng)險,并從組織結(jié)構(gòu)、人力資源、激勵機(jī)制、信息化系統(tǒng)、融資渠道、法制建設(shè)及企業(yè)文化等方面提出相應(yīng)的保障措施。
[Abstract]:Petrochemical industry is an important pillar industry and basic industry of the national economy, which promotes the upgrading of related industries. The twelfth five-year plan is an important strategic opportunity period for the development of our national economy and a key period for the development and upgrading of petrochemical industry. 2012. The economic operation of China's petrochemical industry is basically stable, but affected by overcapacity, high financial costs and poor exports, the overall efficiency of the whole industry is declining, and facing such a grim situation. How to improve their competitiveness and in the fierce competition in the long-term sustainable development. This paper takes Fujian Petrochemical Group Company (hereinafter referred to as Fujian Petrochemical Group) as the object to study how Fujian Petrochemical Group Group is in the complex internal and external environment. On the basis of analyzing the external development environment such as politics, economy, society, technology and so on, combined with the background of the industry, we dig out the opportunities and threats that the group is facing. Advantages and disadvantages, through SWOT analysis to determine the group's overall development strategy as a hybrid strategy; Boston matrix analysis determines that corporate strategy is diversification strategy; In terms of business level strategy, it is clear that star products adopt cost centralization strategy, Taurus products adopt differential centralization strategy, and problem products adopt cost leading strategy. Thin dog products adopt differentiation strategy or abandon strategy. After the strategy is formulated, Fujian Petrochemical Group from the management and control system construction, project construction development, co-development, improve product structure, increase R & D efforts. Standardize the safety management and improve the internal audit to carry out the implementation of the strategy, and strive to develop the specific plan and content of the strategy to truly implement to the enterprise level, in order to ensure the smooth implementation of the strategy. This paper analyzes the possible risks in the process of implementing the strategy, and puts forward the corresponding safeguard measures from the aspects of organizational structure, human resources, incentive mechanism, information system, financing channel, legal system construction and corporate culture.
【學(xué)位授予單位】：復(fù)旦大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F426.72;F272

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