本文關(guān)鍵詞：“YCRF”醫(yī)藥有限公司發(fā)展戰(zhàn)略研究　出處：《武漢紡織大學》2013年碩士論文　論文類型：學位論文

  更多相關(guān)文章： ”YCRF” 戰(zhàn)略管理 醫(yī)藥行業(yè) 發(fā)展戰(zhàn)略

【摘要】：醫(yī)藥行業(yè)一直被譽為“朝陽產(chǎn)業(yè)”，自我國實行醫(yī)療改革政策以來，一直保持較快的增長速度，已經(jīng)成為我國國民經(jīng)濟的重要組成部分。在2005年前后，，隨著國家醫(yī)療改革的逐步深化，醫(yī)療行業(yè)的內(nèi)外環(huán)境發(fā)生了巨大變化。”YCRF”作為一家成立不久的中小型醫(yī)藥制造企業(yè)，在成立之初就面臨了醫(yī)改帶來的巨大商機，但同樣面臨著醫(yī)療市場上營銷水準偏低、生產(chǎn)規(guī)模小、市場競爭激烈、原材料漲價等多重壓力。這些商機與壓力對企業(yè)未來的成長發(fā)展既有機遇也有挑戰(zhàn)�！盰CRF”若要在市場中獲得較快的成長，必須從整體上對自身狀況進行全面評估，在戰(zhàn)略高度上調(diào)整企業(yè)自身的競爭目標和經(jīng)營行為，研究并制定適應于企業(yè)自身的健康、持續(xù)、發(fā)展的競爭戰(zhàn)略，才能充分整合資源，發(fā)揮比較優(yōu)勢，進而提高自身競爭力。 本文通過對”YCRF”制藥有限公司的內(nèi)、外環(huán)境分析，從而總結(jié)出”YCRF”制藥有限公司的核心競爭力，并利用SWOT分析法，提出了”YCRF”制藥有限公司的總體競爭戰(zhàn)略及職能競爭戰(zhàn)略，認為在未來發(fā)展中應確立營銷增長型的企業(yè)發(fā)展模式，以麻醉領(lǐng)域藥品及止痛普藥的經(jīng)營為主體，以麻醉相關(guān)器械和新型服務產(chǎn)品的經(jīng)營為兩輔，以關(guān)聯(lián)拓展、虛擬經(jīng)營和增值服務為戰(zhàn)略導向，構(gòu)建全國性的營銷、服務和信息網(wǎng)絡(luò)，打造“麻醉用品領(lǐng)域集成供應商”，在全國普通消費者中成為的“止痛領(lǐng)域”第一品牌。 本文是針對”YCRF”制藥有限公司的競爭戰(zhàn)略進行實證分析和研究，研究成果不僅對”YCRF”具有實用價值，同時對其他中小醫(yī)藥企業(yè)也具有一定的借鑒意義。
[Abstract]:Pharmaceutical industry has been known as "sunrise industry", since the implementation of medical reform policy, has been maintaining a relatively fast growth rate, has become an important part of the national economy. In 2005 or so. With the gradual deepening of the national medical reform, the internal and external environment of the medical industry has undergone tremendous changes. "YCRF" as a small and medium-sized pharmaceutical manufacturing enterprise soon established. At the beginning of its establishment, it faces the huge business opportunities brought by the medical reform, but it also faces the low level of marketing in the medical market, small scale of production and fierce competition in the market. These business opportunities and pressures have both opportunities and challenges for the future growth and development of enterprises. "YCRF" in order to obtain faster growth in the market. We must make an overall assessment of our own situation, adjust the competitive objectives and management behaviors of the enterprises in the strategic height, and study and formulate a competitive strategy suitable for the healthy, sustainable and development of the enterprises themselves. Ability to fully integrate resources, play comparative advantage, and then improve their competitiveness. By analyzing the inner and outer environment of "YCRF" Pharmaceutical Co., Ltd., this paper summarizes the core competitiveness of "YCRF" Pharmaceutical Co., Ltd., and uses SWOT analysis method. The overall competitive strategy and functional competition strategy of "YCRF" Pharmaceutical Co., Ltd. are put forward, and the enterprise development mode of marketing growth should be established in the future development. Taking the management of narcotic drugs and general analgesic drugs as the main body, taking the operation of anesthetic related instruments and new service products as two auxiliary, and taking the related expansion, virtual operation and value-added service as strategic direction, the national marketing is constructed. Service and information network, to create an "integrated supplier of narcotic products", the country's average consumer "pain field" the first brand. This paper is an empirical analysis and research on the competitive strategy of "YCRF" Pharmaceutical Co., Ltd., and the research results are not only of practical value to "YCRF". At the same time to other small and medium-sized pharmaceutical enterprises also have certain reference significance.
【學位授予單位】：武漢紡織大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F272;F426.72

【參考文獻】

相關(guān)期刊論文 前10條

1 黃智;略論制藥企業(yè)的產(chǎn)品開發(fā)戰(zhàn)略[J];桂航學術(shù)研究;1998年03期

2 陳震紅,劉國新,董俊武;國外創(chuàng)業(yè)研究的歷程、動態(tài)與新趨勢[J];國外社會科學;2004年01期

3 周明東;張秀華;;中國原創(chuàng)新藥 瓶頸何在?出路何在?[J];中國高新區(qū);2007年05期

4 林季紅;何帆;;戰(zhàn)略聯(lián)盟與企業(yè)競爭優(yōu)勢[J];經(jīng)濟管理;2003年24期

5 張玉利,陳立新;中小企業(yè)創(chuàng)業(yè)的核心要素與創(chuàng)業(yè)環(huán)境分析[J];經(jīng)濟界;2004年03期

6 楊克華 ,劉宏 ,劉健 ,劉振濤;基于行業(yè)價值鏈的醫(yī)藥企業(yè)戰(zhàn)略選擇研究[J];技術(shù)經(jīng)濟;2003年01期

7 楊廣林;我國醫(yī)藥行業(yè)發(fā)展淺析[J];科技情報開發(fā)與經(jīng)濟;2005年15期

8 林嵩,張幃,邱瓊;創(chuàng)業(yè)過程的研究評述及發(fā)展動向[J];南開管理評論;2004年03期

9 王強;國有醫(yī)藥零售連鎖企業(yè)未來發(fā)展戰(zhàn)略簡析[J];華北煤炭醫(yī)學院學報;2003年02期

10 肖條軍,盛昭瀚;企業(yè)技術(shù)創(chuàng)新環(huán)境:國際比較[J];南京社會科學;2001年11期

相關(guān)碩士學位論文 前1條

1 曲延軍;創(chuàng)業(yè)企業(yè)戰(zhàn)略選擇及成長模式研究[D];清華大學;2005年

本文編號：1414315